Search Party

Are you attending the One West Tourism Alliance Tech Summit? If so, I’d love for you to join me for my hands-on lab where I'll build a DMO paid search plan from scratch! This isn’t your typical conference session. Instead of just slides and theories, we’ll kick off with a rapid-fire primer and then dive straight into action. In real time, I’ll build a complete paid search plan from scratch—walking through the structure, strategy, and decision-making process behind effective search campaigns. 🔹 Who should attend? If you run paid search campaigns (or want to), this session will give you a clear roadmap for structuring campaigns that efficiently guide travelers from discovery to arrival. 🔹 What makes this different? You’ll see the process unfold live, unscripted, and unfiltered—including the problem-solving and strategy pivots that happen along the way. 🔹 What will you take away? Actionable insights and practical techniques to optimize your ad spend, reach the right audience, and drive results. 🔹 Why give away marketing secrets? Because the industry moves forward when we share, learn, and improve together. The truth is, building the plan is just the beginning—the real work happens in the ongoing optimizations, refinements, and strategic adjustments that turn a good campaign into a great one. This session focuses on the foundational structure every DMO should have in place, ensuring that your search campaigns start strong and are built for continuous improvement. Even if you’re not attending, consider this: The best paid search campaigns aren’t just built on keywords—they’re shaped by strategy, audience behavior, and adaptability. Success comes from structuring campaigns with clarity, using the right tools efficiently, and continuously refining based on real-time performance. When every dollar counts, precision and purpose make all the difference. If you're attending Tech Summit, join the lab or stop by to connect! If not, I’d love to hear how you approach paid search—drop a comment below. 📅 Wednesday, March 19th 1:30pm 📍 Hilton Arlington – Arlington, Texas Learn more about the One West Tourism Alliance Tech Summit at https://lnkd.in/gBB2RMvb #OneWestTourism #TechSummit #PaidSearch #DestinationMarketing #SearchStrategy #DigitalMarketing

Many DMOs rely on clicks and traffic to measure success, but these metrics often miss the mark. In our latest blog post, we explore why the traditional approach to SEM for DMOs is broken and introduce the concept of "soft conversions" to better capture travel intent. Discover how shifting your focus from clicks to intent-driven actions can enhance your SEM strategy and attract more visitors to your destination. 🔍 Read the full article now and see how our tailored approach at Search Party can help your DMO or CVB achieve smarter, more impactful results: https://lnkd.in/g3FtBJSR Let’s elevate your paid search campaigns beyond clicks! #DigitalMarketing #SEM #DMO #PaidSearch #DestinationMarketing #SearchParty

Woohoo! Finally released our second episode of the Destination Interesting podcast. Thank you to our guest, Marcie Graham!