Touch of Whit Creative

Touch of Whit Creative strives to help clients develop culturally intelligent brands and brand strategies. Learn more about why infusing cultural strategy into our insights approaches helps clients discover more holistic solutions and deeper, more meaningful human stories. https://lnkd.in/dtPGuFQ #branding #culturalstrategy #culture #insights #marketresearch #insights #strategy #brands #semiotics #innovation #positioning #brandarchitechture #culturallyintelligent #holistic #research #researchmethods

Touch of Whit Portfolio Item: Exploring how macro shifts are shaping the current and future worlds of Gen Alpha to inspire innovation for a national beverage brand. #Innovation #Brandstrategy #GenAlpha #Future #GenerationTheory #Culturalshifts

A Touch of Whit Portfolio Item: Investigating portrayals of men in advertising to identify which tropes were being overused, underutilized or completely ignored regarding how men wanted to see themselves in media. #media #masculinity #identity #messaging #representation

Touch of Whit Portfolio Item: Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over two years to determine and finalize the internal positioning & brand promise for a national food brand. #positioning #brandstrategy #branding #brandvoice #brandidentity

Touch of Whit Portfolio Item: An analysis on the sustainable beauty category to identify innovative solutions coming to market and determine how shifts in the marketplace are shaping GenZ's mindsets on the beauty category. #beauty #GenZ #culturalshifts #sustainability

Touch of Whit Portfolio Item: Using cultural context analysis and trend spotting to identify new opportunities across Germany, the UK and the US for a financial services brand to consider when building out its global innovation pipeline. #finance #innovation #trends

Touch of Whit Portfolio Item: Decoding the Ready to Eat category to 1)map the brand messaging landscape, 2) identify where saturation exists, and 3) understand the future of food packaging and messaging in the space. #brandstrategy #packaging #innovation #future

Touch of Whit Portfolio Item: The development of a continuous, comprehensive experience audit for a client seeking to better understand how guests from various backgrounds consciously and unconsciously perceive how welcomed or excluded they may feel when entering the client’s retail & service locations. #semiotics #messaging #branding #culturalimmersions

Touch of Whit Portfolio Item: An in-depth look at Black women's enduring relationship with their natural hair and how it informs their daily experiences and product purchase decisions to build empathy and create new solutions for their hair-care shopping needs. #beauty

Touch of Whit Portfolio Item: [A Signature Capability Offering] Decoding a brand positioning idea to uncover how meanings of it have shifted over time while identifying new white space opportunities to inspire brand activation ideas that align with culture beyond today. #semiotics #brandpositioning #branding #culturalrelevance