American Advertising Federation

REGISTRATION ENDS 10/31/24 for the AAF’s Student Advertising Career Conference in New York City November 13-16! Don’t miss your chance to attend industry immersions, engaging speaker sessions, networking opportunities, a chance to connect with recruiters, and more! Also, we've extended the deadline to book the official Student Conference hotel block at the Millennium Downtown. HOTEL BOOKING ENDS THIS FRIDAY, 11/1/24! Register + Book Your Stay at aaf.org/studentconference

Welcome new AAF Corporate Members, Havas and Paramount Advertising! Havas is one of the world's largest global communications groups with a mission to make a meaningful difference to brands, businesses and people. Paramount has a powerful and unique portfolio of networks, studios, and streaming brands to entertain, inform, and empower audiences. Greg James, Havas Group's CEO, and Steve Ellis, Paramount Advertising's Chief Operating Officer will serve on the Board of Directors.

Each month we're highlighting one of our Collegiate Faculty Members. This month's spotlight is on...Kristy "TUCC" Tucciarone, PhD, Program Chair & Professor, Advertising and Public Relations at Lindenwood University. Check out the interview! Want to be featured in next month’s Faculty Spotlight? Fill out the questionnaire: https://lnkd.in/eFCmGXDJ Interview with Kristy Tucciarone: How long have you been a faculty advisor? 18 years What inspired you to get involved with AAF? I believe every university offering a degree in Advertising should have an AAF Student Chapter. It provides students with invaluable opportunities to engage with the industry before graduation, ensuring they are career-ready from day one. How do you incorporate AAF into your work with students? I run a program focused on delivering a highly experiential curriculum. This includes campaigns-based competition experiences and direct industry engagement. Each class starts with a relevant story from SmartBriefs, demonstrating how what students learn connects to real brands in the industry. Participation in NSAC is also a requirement for degree completion. What’s a little-known fact about you? I have a passion for Corvettes! To celebrate turning 50, I bought my first Corvette. My car’s theme is “O’Boy,” reflecting my lively personality! Can you share a memorable moment or success story from your time as an advisor? I take great pride in my students’ achievements, especially when Lindenwood won the Mosaic Award for our Spotify campaign, “Hear the World from Your Spot.” It’s moments like these that truly highlight the impact we can have in the industry. Is there anything else you’d like to share with the AAF community? Being part of the AAF community elevates our degree program from good to great. There’s no greater joy than watching my students, whom I affectionately call my “kiddos,” leave the nest and thrive as industry superstars.

Join us on November 21st at Pier Sixty, NYC to celebrate the induction of the 2024 Class of the Advertising Hall of Achievement, which includes Marques Zak! Learn more at aaf.org/ahoa

STUDENTS! The AAF’s Student Advertising Career Conference is just a few weeks away...Don't miss your chance to join us in New York City, November 13-16, where you will network with industry professionals, explore career paths, and gain invaluable experience in the advertising world! Check out the agenda at aaf.org/studentconference #SACC2024

Are you ready to #WinAnADDY? The 2024-2025 American Advertising Awards season has begun! Find your local competition at https://lnkd.in/ebpuvtm. The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

Each month we're highlighting one of our Collegiate Chapter Members. This month's spotlight is on...Caden Jones, a Senior at the University of Illinois at Urbana-Champaign. Check out the interview! Want to be featured in next month’s student newsletter? Tell us why you deserve the spotlight: https://lnkd.in/ezuM8kyp Interview with Caden Jones: What’s your Major? Advertising What inspired you to choose your major? I started as a Psychology major because I was fascinated by how people react to different media. But, once I discovered Advertising, I knew I had to switch. It perfectly combines my interest in psychology and business while allowing me to express my creativity. What’s your dream job? A strategist for Apple, where I can leverage my passion for innovative marketing and strategic thinking. What inspired you to get involved with AAF? AAF provides a perfect environment for applying the concepts from our coursework. The hands-on experience helps clarify where I fit within the advertising field. What’s your favorite AAF student program? NSAC is my favorite program. I’ve found it offers the most authentic agency experience for students. It allows us to work closely with major clients on comprehensive campaigns, helping me discover my passion for strategy while building lasting connections with my teammates.  Any advice for other AAF students? I encourage everyone to try everything AAF has to offer! Our chapter provides various opportunities from video editing to full-scale campaign experiences. It helps members learn a wide range of skills crucial in the advertising industry. Is there anything else you’d like to share? AAF has been the most valuable experience of my college career. I urge everyone to participate—not just to make friends, but also to build skills and find direction in the world of advertising. *Answers have been shorten for length and clarity

Welcome new AAF Corporate Members! L3Harris Technologies is a tech company, defense contractor, and IT services provider producing products for use in the government, defense, and commercial sectors. National CineMedia (NCM), the largest cinema advertising platform in the U.S., uniting brands with sought-after young, diverse audiences through the power of movies and popular culture. Penny Bena, L3Harris' Sr. Manager of Brand & Advertising, and Catherine Sullivan, National CineMedia's President of Sales, Marketing & Partnerships will be the AAF points-of-contact.

Join us on November 21st at Pier Sixty, NYC to celebrate the induction of the 2024 Class of the Advertising Hall of Achievement, which includes Bianca Guimaraes! Learn more at aaf.org/ahoa #AHOA2024 #FutureLegendsOfAdvertising

Candace D. Queen, our EVP of the Mosaic Center for Diversity, Equity, and Inclusion talks to LBBonline - Little Black Book’s Addison Capper about the current state of DE&I efforts across the US and the organization’s recent Mosaic Awards. Read on: https://ow.ly/1MSM50TN2Jb