ABS Graphics

ABS' Annual Halloween Treat Contest Winners! 👻🎃 A huge thank you to all 14 talented participants who brought their A-game with some seriously spooky and delicious treats! Congratulations to our winners: 🏆 Best Design Winner: Rosalie Volny for her creepy baby apples 🍎 Second Place: Angelina Soria for her Ghost Cake 👻 🏆 Best Tasting Winner: David J. for his Cheesecake Brownies 🍫 Second Place: Zig O. for his Apple Crunch Cake and Kalaczki Tray 🍰 Thank you to all of our judges and Lisa R. for coordinating this epic contest! 🍬🍫 We're already looking forward to next year's contest! 🎃 #HalloweenTreatContest #ABSGraphics #HalloweenFun

Utilize your Data with Print Personalization to Drive Customer Engagement In today’s marketing landscape, customers expect more than just generic messages—they want personalized experiences. That’s where print personalization comes in, allowing brands to deliver tailored content directly into the hands of their audience. By leveraging data to customize print materials—whether it’s direct mail, catalogs, or brochures—marketers can create deeper connections with their customers. Personalization, Smart CTAs, and strong offers are essential for engaging customers with your marketing message. Personalized print: • Boosts engagement by addressing specific needs and interests • Increases response rates and conversions • Improves overall campaign ROI by delivering more relevant messaging According to the Association of National Advertisers, personalized mail can achieve response rates of up to 6%, compared to an average of 2% for non-personalized direct mail. #PrintMarketing #DirectMarketing #Personalizedmail #CustomerEngagement #ROI #MarketingTrends

Exciting news! The U.S. Postal Service has confirmed there will be no stamp price increase in January 2025. This is a key development for direct marketers preparing their 2025 campaigns. With Postmaster General DeJoy’s recommendation now approved, the USPS remains committed to cost management. Follow ABS Graphics for the latest USPS news and updates, helping you create impactful and cost-efficient direct mail campaigns. #directmail #usps #postage

Wishing everyone a relaxing and well-deserved Labor Day! ABS Graphics proudly celebrates the hard work, dedication, and creativity of our incredible team. #LaborDay #TeamAppreciation #ABSGraphics"

🎆 Happy 4th of July, everyone! 🇺🇸 As we celebrate with friends and family, let’s take a moment to appreciate the freedom and opportunities we enjoy. Have a safe and awesome Independence Day! 🎇 #4thOfJuly #IndependenceDay #Celebration #USA #Freedom #GoodTimes

🎆 Happy 4th of July, everyone! 🇺🇸 As we celebrate with friends and family, let’s take a moment to appreciate the freedom and opportunities we enjoy. Have a safe and awesome Independence Day! 🎇 #4thOfJuly #IndependenceDay #Celebration #USA #Freedom #GoodTimes

USPS Informed Delivery Promotion registration is now open! Have you registered yet for the United States Postal Service (USPS) Informed Delivery service? They are running a promotion starting Aug. 1 thru Dec. 31. 2024 — mailers that register before then will receive a 4% discount on qualifying standard and first-class marketing mail letters, cards and flats. Informed Delivery, which gives recipients digital previews of their household mail arriving soon, brings digital marketing to the mail system. Benefits of an interactive Informed Delivery campaign include: • 20% Additional impressions • 2.4% additional revenue by using Informed Delivery® • Take advantage of new digital channel, tying hard copy mail to digital content • 62,000,000 current subscribers and growing  • High email open rates (over 60% daily average) • Direct link to marketers web landing page with interactive campaign • Ride-along can generate ad revenue in some cases • Campaign data insights Our experts at ABS graphics can help you understand this service and how to best take advantage of all USPS promotions. Reach out and let us help build content around your mail campaigns to be used for Informed Delivery – creating a true multi-channel experience for your customers.

Happy Father's Day to all of the incredible dads out there, we celebrate you! 🎉 Whether you're a dad, stepdad, grandfather, or a father figure, your impact is immeasurable. You make the world a better place, one dad joke at a time! 😄 #FathersDay #DadJokes

Direct mail remains the top marketing channel for return on investment, with multiple studies showing an ROI of around 40%, far surpassing any other platform. 40% average ROI for direct mail compared to: Email 32% Social Media 29% Paid Search 27% SMS 16% Digital Display 15%

We had a fantastic time at the National Postal Forum 📬 🌟 ABS Graphics was thrilled to attend this 4-day conference, diving deep into all things postal and Direct Mail. The informative sessions and insights from industry experts were invaluable. We walked away with a wealth of knowledge about the latest developments and innovations coming from USPS and Direct Mail leaders. This event was also a great opportunity to network and connect with other professionals in the industry. Thank you to everyone who made this experience so enriching. We're excited to apply what we've learned to better serve our direct mailing customers and stay ahead in the ever-evolving world of postal services! 📬✨ #NationalPostalForum #USPS #Networking #IndustryExperts #ContinuousLearning #ABSGraphics #directmail