Accelerated Digital Media

ADM is honored to have been selected as a Finalist for the Google Ads (Google Partner) Agency Excellence Awards in the Creative Coverage category. Our submission focuses on work we did with Tracksmith to increase their awareness and purchases using targeted YouTube campaigns. Follow the link to read our case study brief!

At ADM, interviewing and hiring isn’t just about filling roles; it’s about staying ahead of the curve. To remain a nimble agency, we are always on the lookout for new marketing talent because we believe in being proactive and prepared for whatever comes our way. Recently, our own Director of People Operations Melanie Scheer sat down with Josh Tolan, the Founder and CEO of Spark Hire, Inc., to discuss ADM’s philosophy on staffing and hiring. “We have so many different openings across our job categories because we don’t know if we’re going to have a need soon. We want to make sure that we already have the talent pool built,” Scheer said. For instance, earlier this year, ADM had a tough decision to make between two excellent candidates, and ultimately could only hire one. But when an additional opportunity arose not long after, we were able to quickly reach out to the other candidate and bring them onboard to further support our client accounts. Watch the full conversation: https://lnkd.in/dxk2GpPV

Google's been evolving its SERP to a more visual, AI-integrated experience—and that goes hand in hand with new Google Ads features it has introduced. But as Shopping ads become more vibrant, does Search become less meaningful? Our analysis:

Because they're often so effective at driving awareness, there are misconceptions that programmatic advertising can't be a bottom-of-funnel tool as well. As Jason Spangler writes in our latest blog, techniques like connected TV and podcast advertising can be measurable conversion drivers in a full-funnel strategy. https://lnkd.in/gq6mna53

We're excited to have been shortlisted for the Don't Panic Events US Search Awards in recognition of our Google Ads work with Eden. It's a testament to our team's dedicated client work, and we're looking forward to finding out the winners in the fall. https://lnkd.in/g-Qf_D_i

#Backtoschool is a busy time for eCommerce brands—and paid social media is the best place to take advantage:

If you’re looking for a deeper understanding of how CRO and paid media can work together to grow your ROI, there's still time to join ADM and the CRO masterminds from Cro Metrics for an in-depth learning session tomorrow! Sign up at the link below:

Building a conversion rate optimization strategy that aligns with your digital marketing efforts isn't easy. So should you just change the subject and forget about it? No! Instead, sign up for our fast-approaching webinar, where ADM CEO Tellef Lundevall and Cara Binsfield from Cro Metrics will give you the insights you need to put your approach on the right path.

At our upcoming webinar, you’ll learn why integrating paid media and conversion rate optimization matters, and more importantly, how to identify when your brand needs it. Check out how Cro Metrics & Accelerated Digital Media experts are creating real-life integration success stories for clients on August 15th (10am PT/1pm ET). Registration >> https://lnkd.in/ghc9U-bD

Today, many customers will turn to your social media comments as a way to bypass traditional customer support channels. In an excellent guest blog, our partners at Gorgias lay out how brands should approach this trend to keep customers happy and avoid viral backlash.