The STANDOUT Accounting Firm

I want to share the incredible journey of my long-term friend, Unni Ashok, who has achieved remarkable success, including winning the prestigious Public Accountant of the Year award. We recently collaborated on interviews about his work with clients and how he transforms insights into impactful formats like books and videos. The results are truly inspiring. Check out this video to see his story in action.

How do you plan to leverage your book with your audience? I’m sharing 23 organic ways to market your book. Watch now and share your own methods too! Let’s grow together! 🚀

The walls in our accounting office were filled with the results we’ve achieved for our clients. While our advice was valuable, it often felt intangible. To stand out from the crowd and be recognized for results—not just red tape—we made a shift. By doing so, we’ve set ourselves apart in ways few others do. Watch how below:

If you turn on the news, the world is ending. Maybe it is, I don't know. But what I do know is that it's going to get really hard to sell stuff soon. That's why we help accountants become authors. In general, accountants are perceived as boring or standard, whereas authors are seen as authorities who stand out. We wrote the book STANDOUT: The 9-Step Authority Method to Become the Accounting Firm That People Want to Buy From, Work For, and Rave About, which highlights the 9-step authority method. If you'd like a copy, feel free to send me a message or comment BOOK.

In 2015, I took a leap and bought my first accounting firm. Back then, we focused on tax accounting and basic bookkeeping. To grow the business, I hit the coffee and lunch meeting circuit hard—so much so that my waistline started growing too! 🍔☕ Eventually, I brought on a business development manager, and the results were incredible. But like many talented people, he eventually left to start his own journey. That left me at a crossroads: hire again or build something lasting. That’s when CashedUp, my first book, came to life. I started handing out $10 copies to prospective clients and learned a powerful truth: the old way is authors selling books, but the new way is books selling authors. 💼✨ Want to see how a book can transform your business? Let’s connect and explore how you can turn your expertise into a powerful asset.

What do Oprah, Gary Vee, Jim Collins, and others all have in common? They all have a book! Books have proven to work as marketing and sales assets for hundreds of years. And I firmly believe you, as an accounting firm owner, should have one too—it's a powerful way to build trust, showcase expertise, and attract new clients.

Discover the fascinating journey of interviewing one of London's pioneering accountants who published his book! Through engaging discussions, we unearthed invaluable ideas and strategies straight from his expertise, transforming them into tangible formats such as books and videos. Watch this short video for more insights on this topic.

Unlock the true potential of video marketing and watch your brand soar! Discover why videos are a game-changer: ✅ Stand Out from the Crowd: Videos help you rise above the noise and grab attention. ✅ Establish Authority: Consistent video content positions you as a leading expert in your field. ✅ Engaging and Shareable: Videos are not only captivating but also easily shareable, amplifying your brand’s reach. ✅ Build Trust: Use videos to connect with your audience on a deeper level and build trust. ✅ Boost SEO: Videos have a powerful impact on search engine rankings, helping you get noticed. Take your marketing to the next level with the power of video! What’s been working for you when tapping into video power? Share your experiences in the comments!

Unlock Your True Value as an Accountant Imagine if all the knowledge and insights you’ve accumulated could be more than just ideas floating in your head. To truly stand out and make a lasting impact, you need to transform your intellectual property from intangible to tangible assets. Turning your expertise into books, videos, or other tangible formats not only showcases your value but also makes your insights accessible and appreciated by a wider audience. It’s not just about having knowledge; it’s about making it visible and valuable. Don’t let your expertise stay hidden—bring it to life and see the difference it makes! Check out this short, insightful video to learn more!

If you were to write down one word, how do you go from being seen as standard to standout? Watch the video below. Comment down your answers!