Activaire - Expertly curated background music

🎄 Holiday music is fun again! We've filled Santa's sleigh with the best Holiday playlists. With 50 days left until Christmas, you can literally play a different holiday playlist each day! Get on the nice list and sign up today! #holidaymusic #musicforbusiness #activaire

"Music isn’t just background noise—it’s a whole vibe! 🎶 In his latest piece with Digital Music News, our co-founder Adesh Deosaran breaks down why picking the right tracks, like ‘Pink Pony Club’ over generic beats, can totally change the way customers connect with your brand. Dive in to see why curated sound is a game-changer. 💡 #CuratedMusic #CustomerExperience #Activaire"

Curate your brand’s sound with flexibility. Choose Hands On for full customization—over 800 playlists to explore and real-time control at your fingertips. Or go Hands Off and let our experts handle everything with seamless updates and playlist management.⁠ ⁠ We start with an immersive Curation exercise to lock in your brand’s unique vibe. From there, you decide if you want to take the reins or sit back and let us do the heavy lifting. Your brand, your sound. 🎧 Learn More: https://bit.ly/40dVHGY #BrandSound #ActivaireCurator #activaire #retailexperience #brandidentity #storemusic #customerjourney #MusicCuration #RetailMarketing

Do your playlists align with the fantastic work your Visual Merchandising teams do to bring your stores to life? When you connect the dots between your marketing and promotional strategies and your in-store music, magic happens. Find out how to bring it all together here:  https://lnkd.in/d6KVEwtn

🎶✨ Ready to elevate your in-store experience? Let’s talk about the magic of a fail-safe music strategy! 🎶✨ Your in-store music isn’t just a playlist; it’s a vital part of your brand's identity. 🎤💖 The right soundtrack can transform the shopping experience, setting the mood and enhancing customer engagement. But there’s more to it than just hitting play! 🔑 **Key Components for Success:** 1. **Tailored Playlists:** Curate music that resonates with your brand’s vibe and your customers’ tastes. 2. **Scalable Technology:** As your brand grows, so should your music program. Activaire's tech adapts to your needs as you grow from a pop-up to a fleet. 3. **Operational Support:** Ensure you have the right tools and support to keep your music strategy seamless. 4. **Licensing Matters:** Stay compliant with music licensing to avoid any legal hiccups. #InStoreMusic #BrandIdentity #CustomerExperience #BusinessGrowth #MusicStrategy #RetailMagic #RetailStrategy #BrandExperience #MusicMatters

Are you a retail store owner or managing a bustling restaurant? If so, you might be tempted to simply hit play on your favorite playlist from Apple Music or Spotify. But let’s dive deeper into why a professional music service is a game-changer for your business! 🚀 #BusinessMusic #Retail #Hospitality #CustomerExperience #MusicMatters #BrandAmbiance #ProfessionalMusicServic

🎶 Link to Spotify Playlist in comments 🎶 New York City in the 80s and 90s had its own unique brand of alternative music. Long Island-based radio station 92.7 WLIR/WDRE introduced a whole generation of New Yorkers to the new sounds happening in the UK and Europe by striking a deal with a record store in London to have new releases flown to JFK each week. As New Wave, Madchester, Shoegaze, Brit Pop, and Italo happened across the ocean, NYC could keep up with the latest trends because of this airdrop. Stateside, 92.7 provided a platform for North American bands like The B52's, REM, Nirvana, Ministry, and They Might Be Giants. NYC’s melting pot of genres influenced the sounds of modern music by introducing elements of Electro, Hip Hop, Freestyle, and Rave into the mix. This symbiotic relationship between the distinct sound of New York City and the rest of the world is what we call the New York Wave. ⁠

Oasis is having a moment, and it's monocultural. In our quest for personalization and an onslaught of endless content, having things in common is more challenging than it used to be. Monoculture gives us something we all agree on. Beyoncé, Taylor Swift, and the Olympics are examples of monoculture. Oasis and, by proxy, Britpop is an opportunity for brands that marketers and visual merchandisers shouldn't miss. With over 1 million tickets for the band's reunion shows selling out within a day and the possibility of international shows going on sale soon, the energy and excitement levels are high. The kick-off show is slated for July 4th, 2025 in Cardiff. Ticket sales were just the beginning, and there are many months ahead to capitalize on this trend. After a 15-year hiatus and constant fighting between brothers Liam and Noel in the press, Oasis has garnered a new generation of Gen Z fans who missed them the first time around. On the other hand, their parents (and the NME) have been waiting for this moment for over a decade. If you're a fashion retailer, here are a few things you can do to get on the bandwagon. Focus on the scene. Oasis is an essential band from the Britpop era. Not every brand (if any) will score an Oasis collab, but every brand can layer elements of the Britpop scene into their experience. Merchandising. Chances are, many items in your lookbook fit the Britpop/Oasis vibe. What's great about Britpop is the many styling options. There are baggy Madchester looks from the northern bands, like Oasis. The quirky politics professor look of Jarvis Cocker from Sheffield's Pulp. Blur takes a sleeker and sportier approach to their fashion choices. And then there's the androgyny of bands like Suede and Elastica. It's all about bucket hats, parkas, corduroy, horizontal stripes, tracksuits, blazers, denim, polos, and the ever-present Adididas Samba. Visually, think of high-contrast, over-saturated colors and, of course, the Union Jack. This is music. You're halfway there if you got that reference to The Verve. The Britpop genre has been dormant in popular culture for a long time, and for its Gen Z fans, much of it will be new discoveries while their parents will enjoy a deep dive into the music of their youth. Layering in Oasis and other Britpop bands into your store's music program is the easiest way to join the conversation. It's also going to be considerably more doable than jumping on the Charli XCX train this summer and trying to navigate staying on trend while avoiding Charli's songs about sex and drugs. Britpop is generally clean, but you do have to look out for the occasional fuzzed-out epic guitar solo or moody acoustic punch in the gut. You've got ten months before the first Oasis gig; get in touch if you want to step up your in-store music game and take advantage of this wave of Britpop hysteria. We'd hate for you to look back in anger (lol) because you missed the chance.

✨🎶 The power of in-store music is real, and when it syncs perfectly with your marketing and promotions, the impact can be nothing short of magical! 🌟 🔑 **Why It Matters:** Music sets the mood, influences shopping behavior, and can even drive sales! By aligning your in-store soundtrack with your marketing campaigns, you create a cohesive brand experience that resonates with customers on a deeper level. Whether it’s an upbeat playlist to promote a summer sale or soothing melodies for a cozy holiday vibe, the right tunes can enhance customer engagement and boost conversions. 📈 **Tips for Alignment:** 1. **Know Your Audience**: Tailor your music selection to the preferences of your target demographic. What genres resonate with them? What vibes do they associate with your brand? 2. **Sync with Promotions**: Use music to amplify your marketing efforts. If you’re running a promotion for a new product, curate a playlist that embodies the energy and excitement of that launch! 3. **Create a Signature Sound**: Consider developing a unique sound or jingle that reflects your brand identity. This can make your store instantly recognizable and foster a sense of familiarity. 4. **Seasonal Playlists**: Refresh your in-store music regularly to match seasonal campaigns. Think festive tunes for the holidays or vibrant tracks for summer promotions! 5. **Monitor Customer Reactions**: Keep an eye (and ear) on how customers respond to different playlists. Use feedback to refine your music strategy and make adjustments as needed. 🎉 **Let’s Hear Your Thoughts!** Have you experienced the power of music in retail? Share your stories and favorite tunes below! 👇 Let’s create a symphony of success together! 🎤💖 #InStoreMusic #MarketingStrategy #CustomerExperience #RetailSuccess #BrandEngagement

Have you heard about the Very Demure, Very Mindful trend?  Of course you have! It’s all about modesty with a cute twist—playfulness meets sophistication! With artists like Laufey, Olivia Rodrigo, and Paramore joining in, and a 2500% spike in ‘Demure’ playlists on Spotify, this trend is taking over. It might be short-lived but, we're down to have some fun with it.  We’ve jumped on board too! Check out our Very Demure, Very Mindful playlist on Spotify and vibe with us. https://lnkd.in/dq2NeuX2 Follow us for more music trends and expertly curated tunes for your business.