Activision Blizzard Media

It was a pleasure to share the stage with Grant Paterson, Head of Gaming at VML, and Shauna Lewis, Deputy Media Editor at Campaign UK, yesterday at Campaign Live, and to dive into the latest engagement strategies in gaming. Thank you for joining us.

In just 1 week at Advertising Week NYC, on October 9 at 11AM ET, join Jordan Shlachter, Head of Gaming Business Success at Activision Blizzard Media, as he explores how gaming’s immersive environments are transforming player engagement. Discover key insights from our latest research, such as how happy and relaxed gaming environments, like Candy Crush Saga, provide more consistent and seamless immersion, outperforming online video and social media in maintaining player attention. Registration is still open: https://lnkd.in/eaA3iUDi

Thank you to those who attended "The Next Level" with L'Oréal, where Associate Director of Sales, Jolanta Gerulskytė, and industry leaders discussed the brand’s future in gaming. The discussion highlighted how brands can leverage mobile gaming’s 2.6B global players, using formats like Rewarded Video and Playables to create authentic, well-integrated experiences. 

Join us tomorrow at Campaign Live in London for “Creative Cut-Through,” a session moderated by Shauna Lewis, Deputy Media Editor at Campaign UK, and presented by Chris Bailes, Sr. Director, Head of EMEA Sales at Activision Blizzard Media, and Grant Paterson, Head of Gaming at VML, Prism Sport & Entertainment. Discover how brands can break through the noise and engage broader audiences through gaming. Learn innovative strategies to enhance visibility and drive meaningful connections with diverse consumer segments. Learn more: https://lnkd.in/eWeeSjsU 

With 90% of US and 87% of UK gamers shopping online during the holidays, there’s a huge opportunity to reach engaged, online consumers in immersive environments. Discover how mobile in-game ads can drive your brand's success this season. Read our blog to learn more: https://lnkd.in/enQHtXRk

Discover how gaming’s immersive environments are reshaping audience engagement in 2 weeks at Advertising Week NYC.   Jordan Shlachter, Head of Gaming Business Success at Activision Blizzard Media, will explore how gaming offers unique opportunities for advertisers to capture player attention and engage a global audience of 3.4 billion with impactful ad experiences. Register now: https://lnkd.in/eaA3iUDi

Join us on October 22 for the IAB UK Gaming Upfronts in London where we’ll be sharing new insights about player attention and how to leverage it to succeed in in-game advertising.   Registration is free: https://lnkd.in/eWUbS4Ns

Thank you to Gamesforum for the hospitality and to the attendees of our session, Premium by Design, presented last week by Head of Insights & Measurement, Melinda L. Spence.   Attendees left with practical insights on how to capture player attention through premium in-game advertising experiences, gaining a deeper understanding of what makes brand integrations truly impactful. We’re always grateful for the opportunity to further educate brands on the power of gaming to achieve remarkable marketing results.

Thank you to everyone who joined us at The Holiday Game Plan event in London.   Attendees walked away armed with actionable insights to capture the attention of players and shoppers this holiday season through impactful in-game advertising, while enjoying some sweet treats along the way.

At DMEXCO 2024, VP of Global Revenue Greg Carroll shared insight into how brands can unlock deeper engagement through in-game advertising. Thank you to all who attended to learn how thoughtful activations create experiences that align with gameplay and drive real value for advertisers.