ActivTrak’s cover photo
ActivTrak

ActivTrak

Technology, Information and Internet

Austin, TX 15,426 followers

Workforce Optimization | Productivity Management | Employee Monitoring

About us

ActivTrak helps organizations improve performance and optimize productivity. Our workforce intelligence platform transforms work activity data into actionable insights, providing the only complete solution with employee monitoring, productivity and performance management, and workforce planning capabilities that deliver measurable ROI. More than 9,500 customers trust ActivTrak’s award-winning technology which has been recognized by the Deloitte Technology Fast 500, Inc. 5000, TrustRadius and G2. ActivTrak is backed by Sapphire Ventures and Elsewhere Partners.

Industry
Technology, Information and Internet
Company size
51-200 employees
Headquarters
Austin, TX
Type
Privately Held
Founded
2009
Specialties
saas, Team Behavior Analytics, Office Analytics, Workforce Analytics, monitoring, productivity, operational efficiency, remote workforce management, resource utilization, software metering, insider threat detection, user behavior analytics, employee monitoring, and productivity management

Locations

  • Primary

    1501 South MoPac Expressway

    Suite 155

    Austin, TX 78746, US

    Get directions

Employees at ActivTrak

Updates

  • An insightful summary of her recent Forbes article from our CEO Heidi Farris. Workforce optimization has evolved from an operational concern to a financial imperative for companies of all sizes. Effective workforce strategy must go beyond headcount considerations to examine work processes, efficiency gaps, and ROI on talent investments. Read the entire summary below 👇 or view the article at https://lnkd.in/gjnD4kpE #EBITDAGrowth #Leadership #BusinessStrategy #Forbes

    View profile for Heidi Farris

    ActivTrak CEO | Insights for the Future of Work

    Major companies are rethinking their workforce structures to stay agile, control costs and drive efficiency. Google recently reduced managerial roles by 10% in its efforts to achieve “durable cost savings”. Amazon plans to increase the ratio of individual contributors to managers by at least 15% by the end of March 2025. And Meta has also implemented significant restructuring, eliminating multiple layers of management in its “year of efficiency” initiative. These shifts highlight a broader trend: business leaders can no longer view workforce optimization as just an operational concern — it’s now a financial imperative. And not just for Fortune 50 enterprises. Too often, workforce decisions focus on headcount alone, rather than how work gets done, where inefficiencies lie and how labor investments translate into business impact.Without a clear strategy, companies risk overspending in some areas while underutilizing high-value talent in others. In my latest Forbes article, I discuss how integrating workforce efficiency into financial strategies can serve as a pivotal lever for EBITDA growth.Key considerations for executives: ➡️ Data-Driven Decision Making: Utilize workforce analytics to identify inefficiencies and areas for improvement. ➡️ Strategic Alignment: Ensure that workforce initiatives are closely tied to overarching business goals. ➡️ Continuous Improvement: Foster a culture that encourages ongoing assessment and enhancement of workforce practices. By adopting these approaches, leaders can transform workforce optimization from a conceptual ideal into a tangible driver of financial performance. Read more here:  https://lnkd.in/gjnD4kpE #EBITDAGrowth #Leadership #BusinessStrategy #Forbes

  • LAST CHANCE! Register for our new webinar with ActivTrak customer Echo Global Logistics on Thursday, March 20! Join Gabriela Mauch, Chief Customer Officer at ActivTrak, and Scott Friesen, EVP of Strategic Analytics at Echo Global Logistics, for an exclusive inside look at how Echo uses workforce analytics to drive efficiency, optimize hiring and enhance financial outcomes — all while maintaining a strong workplace culture. In this live session, you’ll learn: - How Echo identified and unlocked hidden capacity - leading to significant cost savings - The role of workforce analytics in smarter workload distribution within a cyclical industry - How data-backed insights transformed hiring and resource allocation - The measurable impact of productivity tracking on EBITDA and financial strategy - How workforce analytics has become a board-level initiative at Echo - Gain expert insights on how to turn workforce data into a competitive advantage — helping your team work smarter, not harder. Reserve Your Spot: https://bit.ly/41QO2O6 Have another commitment and can’t make the session? We get it. Register anyway and we’ll send you the recording to watch when you can. #WorkforceAnalytics #RemoteWork #HybridWork #ProductivityManagement

    • ActivTrak webinar on workforce analytics and productivity titled 'Maximizing Workforce Potential: Lessons from Echo Global Logistics,' featuring ActivTrak. Scheduled for March 20, 2025, at 11 A.M. US CT.
  • View organization page for ActivTrak

    15,426 followers

    🔍 ActivTrak CEO Heidi Farris's most recent Forbes article examines how workforce analytics has evolved from an HR tool to a board-level imperative directly impacting EBITDA. The article highlights how innovative companies are using workforce data to drive profitability by: - Identifying and redistributing underutilized talent - Preventing burnout while improving retention - Quantifying wasted capacity in real FTE and salary costs - Making data-driven hiring decisions based on actual productivity metrics The key insight? Time measurement isn't just about tracking hours—it's about ensuring that every hour delivers measurable business value. Read the full article here 👉: https://bit.ly/4ihHmzO #WorkforceAnalytics #ProductivityManagement #BusinessStrategy #DataDrivenLeadership #EBITDA #Forbes

  • View organization page for ActivTrak

    15,426 followers

    🎉 Exciting news! We’re thrilled to announce that we’ve earned the inaugural Trusted Seller verification from TrustRadius. The ActivTrak team has worked diligently to provide current product information on TrustRadius, ethically source reviews, and respond to customer feedback so those researching our product can find real answers to their important questions. Only half of the applicants receive the Trusted Seller badge, so we will "wear" it proudly! See what users are saying on our TrustRadius page: https://bit.ly/4hofj1g #WorkforceAnalytics #RemoteWork #HybridWork #ProductivityManagement

    • ActivTrak is a TrustRadius Trusted Seller
  • As we make this monumental shift toward flexible work, we must recognize and address the pain points that come along with it. ActivTrak's Location Insights helps solve one of the most pressing issues organizations face today: developing an optimal hybrid work policy based on where employees work — and where they work best. Check out the video below to learn how you can use ActivTrak to manage remote productivity. 👇 With workforce analytics from ActivTrak, leaders can understand the impact of location on employee productivity, collaboration and focus. Request a demo to learn more. https://lnkd.in/gvz5vk6x #locationinsights #hybridwork #workforceanalytics #productivity #remotework

  • The perception that AI will improve productivity may be premature. Check out our CEO Heidi Farris's perspective and the latest findings in our fourth annual State of the Workplace report.

    View profile for Heidi Farris

    ActivTrak CEO | Insights for the Future of Work

    AI Adoption Has Surged — But Is It Actually Making Work Better? Bloomberg’s latest coverage of our "2025 State of the Workplace" report highlights a fascinating trend: employees are working shorter days but delivering more productive hours. This raises a critical question for leaders —are we truly maximizing efficiency, or just shifting how work happens? One of the biggest takeaways from the report: AI adoption has jumped 107% in two years. But AI users aren’t working less—they’re actually working longer and spending less time in deep focus. So, is AI making us more productive, or just keeping us busier in new ways? AI has enormous potential, but without a clear strategy, it can just as easily increase context-switching and distractions as it can streamline workflows. The companies that see real gains are the ones integrating AI with intention—aligning it with business goals. How is AI reshaping work in your org? Download the full Productivity Lab report to see how you compare. https://lnkd.in/gQQ95PND And a big shoutout to Nibras Suliman at Bloomberg for the great coverage! Check it out: https://lnkd.in/gUrx5u4w #FutureOfWork #AIProductivity #WorkforceTrends #Leadership #StateOfTheWorkplace

  • Join ActivTrak customer Echo Global Logistics for a NEW webinar on Thursday, March 20! Join Gabriela Mauch, Chief Customer Officer at ActivTrak, and Scott Friesen, EVP of Strategic Analytics at Echo Global Logistics, for an exclusive inside look at how Echo uses workforce analytics to drive efficiency, optimize hiring and enhance financial outcomes — all while maintaining a strong workplace culture. In this live session, you’ll learn: - How Echo identified and unlocked hidden capacity - leading to significant cost savings - The role of workforce analytics in smarter workload distribution within a cyclical industry - How data-backed insights transformed hiring and resource allocation - The measurable impact of productivity tracking on EBITDA and financial strategy - How workforce analytics has become a board-level initiative at Echo - Gain expert insights on how to turn workforce data into a competitive advantage — helping your team work smarter, not harder. Reserve Your Spot: https://bit.ly/41QO2O6 Have another commitment and can’t make the session? We get it. Register anyway and we’ll send you the recording to watch when you can. #WorkforceAnalytics #RemoteWork #HybridWork #ProductivityManagement

    • ActivTrak webinar on workforce analytics and productivity titled 'Maximizing Workforce Potential: Lessons from Echo Global Logistics,' featuring ActivTrak. Scheduled for March 20, 2025, at 11 A.M. US CT.
  • While many companies rush to implement 5-day office mandates, our CEO Heidi Farris offers a crucial perspective: only 10% of employees with remote-capable jobs actually prefer working fully on-site. In her article, Heidi outlines how effective leaders navigate RTO decisions: → Start with clear business objectives, not assumptions → Utilize workforce analytics to measure productivity across work modes → Pilot changes before full implementation → Continuously evaluate impact through meaningful metrics "The future of work is not about enforcing office attendance—it's about designing work models where productivity, engagement and business success thrive based on data-driven insights." Read the full article: https://lnkd.in/g_KVMuwd #FutureOfWork #DataDrivenLeadership #HybridWork #RemoteWork

  • LAST CHANCE TO REGISTER! WEBINAR , Thursday, March 13 Our team is working hard to bring you new ways to get the insights you need into productivity, policy adherence and more. During this session, our Chief Product Officer will show what’s new (or coming soon) including: - Activity Alignment: Ensure employees maximize the time spent on high-value activities for their roles (no more busy work!) - Schedule Adherence: Make it easy to see if people are working the correct schedules - Time-Off/PTO Data Integration: Access time-off/PTO details in Live Reports by integrating with common HRIS like Workday, ADP and BambooHR - A new Productivity Loss Report: See a summary of underutilization so you can turn inefficiencies into cost-saving opportunities (sneak peek!) - Essentials Plus: Measure RTO/location policy compliance by seeing location per employee Pre-defined BI templates (for Tableau, Power BI and more!): Create customized dashboards for unique insights Make sure your teams work as effectively as possible with these exciting new capabilities. Have another commitment and can’t make the session? We get it. Register anyway and we’ll send you the recording to watch when you can. Reserve Your Spot: https://lnkd.in/gFETUaXu #WorkforceAnalytics #RemoteWork #HybridWork #ProductivityManagement

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Funding

ActivTrak 2 total rounds

Last Round

Series B

US$ 50.0M

See more info on crunchbase