Ad Net Zero US

Be part of something groundbreaking! 🌍🏈 We're still looking for more brands to join us in measuring their carbon emissions for Super Bowl ads using We Are AdGreen's free carbon calculator for production. It's a unique opportunity to lead the way in sustainable advertising and set new industry standards. Let’s do better this year than last (no ads seemingly measured), shall we?   And ICYMI, AdGreen's calculator just got even better! 🎉 With simplified features and regularly updated data, it's never been easier to measure the carbon footprint of your production shoots. This tool is an essential step toward reducing emissions in advertising production, and we're proud to support it. Please reach out if interested in using this tool and we can help you get started! AdGreen is endorsed by some of the largest holding companies! You can also check out numerous case studies of how companies such as Reckitt, AMV BBDO, MurphyCobb, Advertising Production Resources (aka APR Consulting), adam&eveDDB are measuring and reducing emissions from production! The Advertising Industry Carbon Footprint Case Studies (weareadgreen.org) #SustainableAdvertising #GreenerProduction #CarbonFootprint #ResponsibleMarketing #SuperBowl2025

🎉 We're delighted to welcome Bipolar Studio as the newest member of the Ad Net Zero community! 🙌 Bipolar Studio, with a global presence spanning LA, New York, London, Paris, and Vancouver, is renowned for its groundbreaking work in CGI, LED Volume, and Virtual Production. They've played a key role in crafting iconic carbon-free campaigns for brands worldwide, and we’re excited to have them join us in driving sustainability forward! 🌱🌍 👉 Discover more about Ad Net Zero and how you can get involved by commenting below or reaching out to us on LinkedIn. #AdNetZero #SustainableAdvertising #CarbonFreeProduction #GreenFuture Arthur Aloyan

Congratulations and welcome to the new #AdNetZeroAustralia chapter! Australia makes the seventh market for Ad Net Zero. Check out more details and reach out if interested in getting involved! #sustainableadvertising #australiaadindustry #responsiblebusiness

🎉 Exciting news! We’re delighted to welcome Thallo to the Ad Net Zero US community! 🌍 Thallo is dedicated to scaling climate action by building the infrastructure needed for the future of carbon markets. Their technology supports efficient transactions between project developers and companies working to offset emissions, all while prioritizing transparency and scalability. ⚡ 👉 Learn more about how Ad Net Zero is shaping a more sustainable future in advertising, and how you can join us in the comments below. #AdNetZero #SustainableAdvertising #ClimateTech #ClimateAction 🌱 Nicolas Alexander Joseph Hargreaves

Great session today at the #ANASustainabilityCommittee half-day event at #ANAMasters. As part of the event, John Osborn moderated a panel with Erin Vitellaro of Molson Coors Beverage Company, David Fahey of Innovid, Dr. Stephanie Gutnik of billups on how brands, agencies, and the media supply chain can more accurately measure and lessen the environmental impact of their media planning and buying strategies including digital, print, OOH, and others. Takeaways from the morning: 🤝 Partnerships are accelerating action, innovation and are forming new sustainable ecosystems.   📉 More and more companies are beginning to count carbon emissions in creative and media... we now have tools and methodologies that make this possible, and accurate. #AdGreen, #GlobalMediaSustainabilityFramework   🔢 Aligning KPIs with media and ESG teams can be an accelerant, and is critical to futureproofing. Everything should tie back to growth and results. Continue to show the business case and benefit from prioritizing sustainability.   🔜 As a good first step, talk with your current partners! Develop a test module or a trial program. Learning is knowledge and understanding. Thanks to Liz Kneebone for enabling this and continuing to convene diverse groups of people and companies to talk, learn and accelerate action. Emily P. Fleischer Association of National Advertisers Ad Net Zero #responsiblemarketing #responsiblebusiness #sustainablemarketing #sustainableadvertising #responsiblemedia

Thank you, Heather Clancy, for highlighting the #CleanMobilePowerInitiative! 🎬 ⚡ Read more about our work at RMI/Third Derivative to decarbonize film & TV production with partners Netflix and The Walt Disney Company, and our amazing cohort of 10 clean mobile power manufacturers, including: Ampd Energy betteries AMPS GmbH ElectricFish H2 Portable Power Corp. Hone Instagrid Joule Case Lex Products RIC Electronics Sesame Solar. Lisa Day Emma Stewart, Ph.D. Shannon Bart Stefan Gerlicz Adrienne P. Eric Cerretani

Following the release of Ad Net Zero's #GlobalMediaSustainabilityFramework - the first edition of a common media emissions methodology for advertising supported by industry bodies including the Association of National Advertisers - the ANA Sustainability Committee will host a critical discussion Tuesday morning at #ANAMasters. John Osborn will be speaking with Erin Vitellaro, Head of North America Media at Molson Coors Beverage Company, David Fahey, VP of Agency Partnerships at Innovid, and Dr. Dr. Stephanie Gutnik, Global Chief Strategy Officer at billups, on how brands, agencies, and the media supply chain can more accurately measure and lessen the environmental impact of their media planning and buying strategies including digital, print, OOH, and others. Learn more about the session and registration options here: https://lnkd.in/eC_eepHs #sustainableadvertising #sustainablemarketing

Big thanks and congrats to Sustainable Brands on another excellent conference! We were encouraged by all of the support for Ad Net Zero throughout the week and during our workshop and keynote sessions on quantifying and reducing emissions from marketing and advertising, and how advertising can accelerate to more sustainable behaviors. Thanks to Martin Bryan, Chief Sustainability Officer at IPG Mediabrands and Carlos Lahoz, Head of Industrial Print Sustainability Strategy at HP who, alongside Ad Net Zero's Rachel Schnorr and Bill Wescott, shared valuable perspectives and tangible examples of what their organizations are doing to measure and reduce emissions, across media, events, and partner internally and externally to make progress across the marketing supply chain. A lot of interest around the #GlobalMediaSustainabilityFramework which creates much-needed LCAs for the six core media channels. This provides advertisers with a more accurate, activity-based way to quantify emissions instead of having to rely solely on spend-based estimates, and/or ensuring that media measurement tools are using reliable and consistent methodologies. If you haven't seen the document, check it out here: https://lnkd.in/ena_9G7E Hats off to KoAnn Vikoren Skrzyniarz and the whole team for curating such a valuable space over the years - innovative, diverse, inclusive and supportive community accelerating sustainability, with leading insights and conversations and find solutions. Great to see friends and make new ones! Gabi Kay Julia Li Freya Williams Gosia Plewako Jose Gorbea Alexis Schwartz Tara Moss Victoria Kindred Keziah Graham Hill Michael Kaliski Kelly A. Burton Jason Melbourne Evan Peters Christine Schreier Geoffrey Baker Roma A. McCaig Jocelyn Bridson Assile Beydoun Todd Cline Christian García Rosas Pamela Gill Alabaster Josef Lukan Annie (Misner) Cooper Ashley Boyd Erik Haug Jordan Esau Vijay Sudan Anovia Thomas Matt Wittek Reed Shapiro, MBA Ruan van Gend Emily Wynne #sustainableadvertising #sustainablebrands

Eye-opening, thought-provoking presentations and discussion yesterday at Sustainable Brands 2024 San Diego session on “Quantifying and reducing GHG emissions from marketing and advertising workstreams.” Industry and data experts explored the framework and methodology used to estimate brands’ greenhouse gas emissions, as well as some early days strategies and tactics for making differences. The excellent roster of speakers included Bill Wescott, Managing Partner at BrainOxygen LLC, Rachel Schnorr, Ad Net Zero’s USA Membership Director, Martin Bryan, Global Chief Sustainability Officer for IPG Mediabrands, Jason Melbourne, Chief Data Officer at Fairglow, and Kelly A. Burton, Founder and CEO of The ESG Shop, who moderated the panel discussion and Q&A. Key takeaways:  - Estimates are that when it comes to digital advertising, media delivery accounts for 55% of attributable GHG emissions.  - Measurement is a critical first step, and soon will be table stakes for all members of the digital media and marketing supply chain. - Sustainability and profitability are not enemies. They go hand in hand. Sightly is proud to be a member of Ad Net Zero US and to help drive real-time advertising and marketing outcomes for brands that value sustainability through our patented Brand Mentality® decision-intelligence platform. #SB24SanDiego #sustainability #brandmentality #decisionintelligence #contextualadvertising 

🌟 Exciting News! 🌟 We’re pleased to announce that Brand Finance has joined the Ad Net Zero community! 🎉 Brand Finance is a global brand valuation consultancy that has been bridging the gap between marketing and finance for over 25 years. Headquartered in London and with offices in over 20 countries, they conduct more than 5,000 brand valuations annually, supported by comprehensive market research. Their work involves evaluating brand strength and quantifying financial value to help organizations make informed strategic decisions. 👉 Learn more about Ad Net Zero and how you can get involved in the comments or by reaching out to us on LinkedIn. #AdNetZero #Partnership #Sustainability #Finance Laurence Newell Florina Cormack-Loyd