adam&eveDDB US

🎉A BIG congratulations to the team at adam&eveDDB and our partners Victoria and Albert Museum, Unilever Pot Noodle and Unilever Marmite 🎉   ⭐️ V&A – If You’re Into It, It’s In The V&A – Media Excellence, Integrated ⭐️ V&A – If You’re Into It, It’s In The V&A – Creative Excellence, Original Idea ⭐️ Pot Noodle – Sorry For Slurping – Creative Excellence, Best Reactive Idea ⭐️ Marmite – Smugglers – Media Excellence, Ambient   Congratulations to the other big winners Mother, Saatchi & Saatchi UK, McCann & Sips+Bites Marketing Studio 👏 Thank you, Campaign UK. Read more below 👇 https://lnkd.in/ddxxkt4U #feelingfirst #2024 #advertising #creativity

Finding Common Ground: Can a Mass Market Thrive in a Divided America? 🇺🇲 In 2024, America is more fragmented than ever, raising the question: does a mass market still exist? When personal preferences and polarized views dominate, brands need to find a way to connect with consumers by focusing on shared values and a communal narrative, but what does the modern-day mass market even look like...? Jo Cresswell, Creative Director at adam&eveDDB West, is unsure how much it ever truly did. “As a creative who moved here from the (small) British Isles, the biggest shock to me was how small the frame of cultural reference was when talking to a nationwide, mass market. Don’t get me wrong, when you start to break down this huge country into coasts, states, and cities, you suddenly find a lot more ways to connect. But ultimately, mass marketing in the US can be tricky even without extreme division. But maybe it’s time to try?” Businesses can create tailored experiences that resonate on personal and broader levels, but the challenge is clear: we need to innovate to bridge divides and foster relevance. How will your marketing strategy thrive in this complex landscape? Read more in LBBonline - Little Black Book here: https://lnkd.in/et3mqYdA #Marketing #BusinessStrategy #ElectionDay #DDB #LBB

Polling Insights Ahead of Election Day! 🗳 ☑ With Election Day tomorrow, LBBonline - Little Black Book asked data and strategy experts for their take on polling. What can the ad industry learn from politics about collecting and conveying data? Stuart Harrison, Executive Strategy Director, adam&eveDDB New York comments: "As marketers, we must use ‘polling’ judiciously, getting beyond the rational (are you persuaded?) to the emotional (how do you feel?), which helps us understand people and de-risks investments but isn’t the ultimate arbiter of truth." 📊 Read more here: https://lnkd.in/eA8xim3A to see how you can leverage polling insights to enhance your own marketing strategies. #ElectionDay #Advertising #DDB #LBB

DDB North America is proud to announce we have ranked #2 Creative Agency on Newsweek’s list of America’s Most Reliable Companies 2025, reflecting DDB’s unwavering commitment to creative excellence and dependability on behalf of our clients.    Out of over 30,000 evaluations, this achievement recognizes the hard work and dedication of our entire team across adam&eveDDB US, Alma and DDB Chicago, who have also consistently been among the top three agency networks at the Effie Awards and Cannes International Festival for Creativity for the past three years running.   Read more below to see the full list and shout out to some of our amazing clients who are among the top 300: Amazon, Intuit, Merck, PROCTOR & GAMBLE PHC, & WellsFargo.com.   https://lnkd.in/efa4ApfT   #MostReliableCompanies #Advertising #DDB

💫 Transformation Alert: From Iconic to Venomous 💫 In support of Marvel Entertainment’s Venom: The Last Dance, adam&eveDDB NY unveiled its latest project: the transformation of the red Volkswagen ID Buzz into the powerful, black, and sleek ID Buzz GTX. Our team worked to ‘venomize’ this iconic vehicle, combining style and performance like never before. Watch the spot to see how our team collaborated with Volkswagen to reimagine a fast, fierce machine that turns heads and redefines what an electric car can be. Read more here: https://lnkd.in/egJ2tD7S #DDB #Creativity Sony

We're excited to welcome Columbia Sportswear Company as we head into the weekend! Here's to new beginnings and exciting collaborations ahead! 💫

Level Up Your Ads: Captivate Without Distraction 🎮 🕹 In the world of advertising and gaming, authenticity is key. As everyday marketers know, creating ads that resonate with consumers means selling a product while retaining their loyalty. When it comes to the in-gaming advertising experience, Cassidy Wilber, Group Strategy Director, adam&eveDDB West argues that intrusive ads can ruin the immersive experience, making it feel like a cash grab rather than a genuine connection. How do we engage gamers without interrupting their flow? Perhaps, let's focus on building trust and enhancing the gaming experience...rather than disrupting it. Read more in LBBonline - Little Black Book here: https://lnkd.in/etiXF-wA #DDB #Gaming #Advertising #Creativity #MarketingStrategy

Throughout Hispanic & Latine Heritage Month, the The ADVERTISING Club of New York has been celebrating Icons, Rockstars, & Innovators from all over the industry. This week the #ADClub chose to induct our very own Angela Feliciano, Associate Strategy Director, adam&eveDDB New York into their 2024 class of honorees. 🎓 Angela is an exemplary leader and an invaluable team asset, whose talent and spirit within and outside the office deserve all the recognition. 💫 Read more about Angela and the other honorees here: https://lnkd.in/eR8rwQWV. #HispanicHeritageLatineMonth #CelebrateDiversity #Talent #DDB

Exciting news this morning as we hire our first US Chief Creative Officer ✨ ☀ adam&eveDDB US has hired Brynna Aylward to lead the creative for the adam&eveDDB New York office and the adam&eveDDB West office, which is based in San Francisco. Based in New York, Brynna will lead the creative department that includes our extremely talented executive creative director team. As Brynna is highly regarded as a strong team leader, a practitioner, and a trusted overseer of work, and specifically with an impressive history at Gut Toronto, Caroline Winterton, CEO of adam&eveDDB U.S remarks: “Her love of the craft is really important, and she’s been able to build a pretty amazing community of creatives at Gut. Leading as a collective is important for all of us, and Brynna coming in is an amazing ignition point.” We are excited to see how Brynna adds to our energy, momentum, and spirit here at adam&eveDDB US and DDB! Welcome! 👋 Read more from Tim Nudd in Ad Age here: https://lnkd.in/en3mbD7G #DDB #NewHire #Talent #Creativity

Where education meets creativity and innovation 📚 💭 🌟 Exciting news! This week, in partnership with Virgin and The Open University, we launched DyslexicU, the world's first University of Dyslexic Thinking — a free, online platform to teach the world how dyslexics think. The innovative curriculum has been created in response to new era-defining research. It finds the intelligence the modern world needs is changing and the skills inherent to dyslexics are the most sought-after in every international sector. Led by our team at DDB, the University of Dyslexic Thinking launched during the UN General Assembly in New York on Tuesday, September 24. This is years in the making as DDB Melbourne conceived the idea of the University and began developing it with the charity in 2022. Richard Branson, Founder of Virgin Group explains: "Thinking differently has always been an asset, but in this new world, it’s essential. We need more innovators, problem-solvers, storytellers and unconventional thinking." As more partners and incredible dyslexic thinkers have contributed to the course content and have embraced to think differently as Branson hoped, the scale of the idea has grown to become global. It's time to redefine our thinking and embrace all talents! 💫 Read more about the work in LBBonline - Little Black Book here: https://lnkd.in/et_dUwDS DDB DDB Group Australia #DyslexicThinking #Dyslexia #Learning