AdClass

Our Remote Team Does a Whole Weekly Meeting Just to Shout-Out Team Members... Why? Because when you're not in person, it's really hard to have organic moments that make everyone feel good. We're intentional on creating these moment. Every Friday, we do a team meeting where everyone shares "core value shoutouts"... moments where a team member displayed a core value in his or her work. We also have a whole slack channel, where we give "tacos" to each other for crushing our core values. (shoutout to HeyTaco, great slack integration) These meetings are for 3 reasons... 1. Pure Celebration - We cut straight to the cheers. Each meeting is a chance to celebrate wins. 2. Unity - Remote work scatters us geographically... but that doesn't mean we need to feel scattered emotionally. 3. Culture Boost - Regular kudos sessions aren't just fun; they weave our core values of teamwork and excellence into daily life. Bottom line? Celebratory meetings aren't just feel-good moments—they're crucial for maintaining momentum and morale in a remote setting. #AdClassCulture #RemoteWork #TeamCelebration #DigitalMarketing

Unlock High-Quality Leads with an Application Funnel (2024 Update) As Meta, Google, and other ad platforms shift towards broad targeting, it's vital to use your marketing funnels effectively to attract the right prospects. Business owners often face issues with lead quality, which can stem from inadequate education about the offer, lack of urgency, or financial incompatibility. The solution? A well-crafted Application Funnel: Ad → Lead Collection → Video Education/Long Form Copy → Application → Booked Call. This approach not only grades potential leads but also educates them about your offer, providing valuable data for your business. Key to success is the right tech stack. I recommend Typeform, but the essential features are embedding the form on your site, logic-based redirection, and integration with your CRM. Your application process should not just gather information but also help sell your program by asking insightful questions. Avoid generic inquiries. Instead, ask questions that align with your program's benefits, educating prospects in the process. Data collection through this funnel is crucial. Avoid open-ended questions, focus on relevant ones, and use a data scientist to analyze responses. This helps in scoring your leads effectively. Lastly, with ad platforms evolving, it's more important than ever to feed them quality data. Segment your applicants and adjust your ad platform events accordingly. This targeted approach ensures your ads optimize towards high-quality leads. Apply these strategies, and see the difference in your lead generation!