Added Element

We love a good collaboration! Takes a team to make magic happen!

BEFORE ——> AFTER You can see what a difference lighting can make on the look of a video. We love this frame from a recent production, all color graded and looking crisp! We love partnering with City & County Credit Union! This spring/summer we have been collaborating with them to create a wealth of informative financial content. We have so much fun on set, we are doing it again tomorrow! (June 9) Stay tuned for more. This 9 fixture lighting setup is only outdone by Corey Wipper color grade, in which he isolated the blue XLR cables to transform them to City & County Credit Union pink! Directed by: Matthew Deery Director of Photography/Colorist: Corey Wipper #LightingDesign #IlluminateTheStory #BehindTheScenes #SetLife #Cinematography #OnSet #FilmProduction #InterviewSetup #LightingTechniques #CreativeLighting #VisualStorytelling #teachingvideos

The blooper reel is our favorite part 😄

We recently had a day of interviews with Simpson Housing Services - we captured a series of interviews, highlighting volunteer recruitment, long term vision for the non profit, success stories from previous guests and updates on the construction of their new facility. With this interview, we loved this angle with the colored wall on the left and the depth of the room behind our subjects. But, the logistics were tight within the space from this angle, so we didnt even have enough room for our B Cam to be on a tripod. So we improvised and put the camera on a Pelican case. And we bounced our key light into the wall. As pros, we just make it work! Director Matthew Deery and Assistant Camera Scott Krueger brought their A game for this production! Thank you Senn & Sons, LLC for allowing us to use your beautiful space! Lighting and a professional color grade makes all the difference!! #videoproduction #lightingsetup #LightingTechniques #lightingdesign #lighting #interview #behindthescenes #onlocation #OnLocationShoot #videoproductioncompany #videoproductionservices #videoshots #aputurelighting #aputurelights #davinciresolve

We had the chance to partner with the Ordway Center for the Performing Arts a couple weeks back to capture some content for their annual fundraising gala in June. We were privileged to film interviews on their world famous blue carpet. Our biggest challenge was being resourceful and using nothing but batteries to power our gear (we were not allowed to plug in any of our equipment due to union rules). But our production community stepped up and helped provide extra batteries for our shoot day. #VideoShoot #BehindTheScenes #OnSet #Filmmaking #FilmProduction #SetLife #BTS #Cinematography #BehindTheCamera #FilmCrew #OnLocation #VideoProduction #CreativeProcess #ContentCreation #LightsCameraAction #DirectorLife #ProductionLife #CameraCrew #blackmagic #BehindTheLens #VisualStorytelling

We had the opportunity to partner with the Cottage Grove Area Chamber of Commerce and create a pleathora of new video content for them. Here is one of many 😃

We recently had a chance to speak to a group of college students in a communications class about video production and what we do specifically at Added Element. We showcased our reel, some of our favorite projects, some of our best stories and some of our horror stories from our collective two decades working in this industry. We talked heavily on the importance of storytelling through all mediums and how crucial it is to build bridges network like crazy. We even brought props, including the colored lights, a built out camera and a 10 year old drone. 😂 We put together an in depth presentation and took our time to discuss our experiences with these students because our team strongly believes in mentoring young production people and entrepreneurs. Both Matthew Deery and Corey Wipper had mentors who helped them immensely in the growth of their careers and we want to possibly give that to the next generation of hungry communicators. Thank you Dave Berggren for the opportunity!

We are SO excited to share our brand new color reel! Color grading is one of the many facets of video production that tend to be a little more behind the curtain. Putting work into coloring can go a long way with getting the most out of an image that a crew works hard to capture during a shoot. When we were in the inception stages of Added Element, one of the convictions/directions we wanted to go was to offer a “colorist’s touch" to the footage we shoot. This is especially true as the budget goes up; coloring can be a lengthy process. It’s not simply adding a filter like Instagram. It’s more like painting an image - the time goes into balancing the image, isolating and enhancing areas, tracking, developing a look, etcetera etcetera. Since we want budgets to be faithfully funneled towards a better product, we wanted to offer this in house. There are a lot of really talented creators in this niche aspect of production who dedicate their whole career simply towards coloring video. While Corey does not claim to be the best at this art, he has spent almost a decade honing his skills at an expert level. The purpose of this reel is to show, practically, what the coloring process does to an image after it’s captured and why it may be worth considering color grading as a necessity when figuring out the scope and budget of any project. #colorgrading #ColoristCreations #davinciresolve #davinciresolvecolor #davinciresolvecolorist #VibrantVisuals #BringingColorToLife #ColorMagic #CinematicColors #ColorGradingLife #ColoristLife #FilmColorist #ColoristPortfolio #ColorGradeExcellence #ColoristShowcase #DynamicColorGrading #ColoristCommunity #VideoColorist #ColoristArtistry #ColoristSkills

A throwback... Wednesday, to a project in 2020 where we got to fly our drone INSIDE Target Field. It was such a dream to have our drone down on the field, albeit during the offseason when it was very cold. Still, awesome right?! Matt's favorite shot is the one to open the video, with the drone flying low to the ground slowly tilting up to the Target Field logo behind the center field wall. #DroneFlight #TargetFieldViews #DJI #djimavicpro #mavic2pro #AerialPhotography #MinneapolisDrones #DroneLife #StadiumViews #AerialViews #Cityscapes #DroneAdventure #ExploreMinneapolis #DroneFootage #UrbanExploration #SkyHighViews #TargetField #MPLSDrones #DronePilot #AerialCapture #CityLandmarks #MinnesotaMoments #StadiumSpectacular

One of our favorite deliverables from a project that includes interviews is the 'blooper reel' - this is such a unique way to look back at the production and capture some of the fun that was had over the course of capturing the interviews. A lot of times interviewees put pressure on themselves to be perfect with their answers, or never stumble (which is not the case, we want those on camera to look and feel natural) - a blooper reel is a great way to take some of that pressure and turn it into a diamond. We had such a blast with this blooper reel IDC Spring! Enjoy! #bloopers #blooperreel #outtakes #videoproductionservices #commercialvideo #videomarketing #digitalmarketing #creativevideo #visualstorytelling #videoediting #videocontentmarketing #videomarketing #BusinessMarketing #brandstorytelling #DigitalStrategy #VisualAppeal #engagingaudiences #ElevateYourBusiness #marketingsolutions #creativecontent