Adelaide

We're hiring for two important roles: - Analytics Director (NYC/Remote). Player/coach for an incredibly talented team of client and product focused analysts who are driving innovation in the attention space. This group created Power Curves, Flight Control and has a hand in several award-winning campaigns. https://lnkd.in/eSdw4TKE - Account Executive (NYC). Grow our business at agencies with established Adelaide practices and ensure broad adoption of AU across planning, investment, programmatic and analytics. This is a great role for someone with deep relationships at Havas, GroupM or Publicis, and you'll get to work directly with my co-founder Zach Kubin. https://lnkd.in/eThjJZkb

A leading OTC pain relief brand used Adelaide AU to identify the optimal balance of media quality and frequency needed to achieve consistent outcomes with their campaign. According to Lucid Holdings, Inc./Cint, people exposed to four ads with quality above 15 AU were more likely to purchase and favor the brand’s product than those exposed to the same number of ads at lower quality. Even better, this advertiser could save 9% on total media costs by implementing AU Floors. 🎯💸 Check out the full results!

We’re excited to see our recent announcement getting some additional attention! Thanks to AdExchanger for highlighting our latest fundraise and acquisition of Rita. Read the article below to get the full scoop.

Thanks to AdExchanger for the coverage today about our seed extension and our first acquisition. https://lnkd.in/gUqiGm3d Earlier this month we closed on an all-stock deal to acquire Rita, a privacy-first marketing insights company. Rita’s data will allow us to build more robust models, ensuring our clients have the most accurate measures of placement quality in the market. The seed-extension was led by Aperiam - I’m thrilled to have Joe Zawadzki and Eric Franchi on board as well as having our previous investors increase their ownership stakes. We’re hiring for several roles in Sales, Product and Analytics, please get in touch if you or someone you know might be a good fit: https://lnkd.in/guWtpKTn

Guess who's back and hiring once again! We have TWO open roles here at Adelaide on our Analytics team: - Director of Analytics (Remote - New York Preferred): https://lnkd.in/eE6XzQzT - Sr Data Analyst (Remote - UK preferred): https://lnkd.in/e8bU8UGu We are also hiring for a bunch of other roles across various functions, you can find them here: https://lnkd.in/eMTDuvDA If you know anyone that's a fit for any role, or you want to find out more yourself, please feel free to apply or send me a message directly.

Thank you to Adlook for hosting our own Jordan Weiers on "Ahead Of The Market". Jordan shared his perspective on why attention metrics outperform traditional metrics and how optimizing attention leads to superior outcomes. Catch a short clip below!

We're thrilled to share another exciting milestone this morning: We've completed a seed extension round led by Aperiam, a leading early-stage adtech fund. Alongside Aperium, this round welcomes new investors like GOAL Ventures and Nishat Mehta, with continued support from BlueTree Venture Fund and Human Ventures. This new capital will accelerate our product development and fuel our team's global expansion. A big thank you to all our investors for their trust and belief in what we're building! Read more: https://lnkd.in/eqFSFcBu

Adelaide has acquired Rita Data, a privacy-friendly marketing insights platform, to improve the predictive accuracy of our AU metric! Rita gathers rich behavioral data from a growing community of 200k members, empowering users to view, control, and monetize their data collected by Big Tech companies. This deterministic outcome data will be instrumental in refining our AU models, enhancing precision in media quality measurement, and broadening the insights we offer our clients. A warm welcome to Rita CEO John Arts and his talented team of developers and data scientists who are joining the Adelaide team! Read press release: https://lnkd.in/eFF783pd Read more on Digiday: https://lnkd.in/eYhQc5GD 

🚀I’m excited to share that Adelaide has completed a seed-extension round led by Aperiam, the leading early-stage adtech fund and finalized the acquisition of Rita Data, a privacy-friendly marketing insights platform. 🚀 The fundraise includes new investors GOAL Ventures and Nishat Mehta as well as participation from existing investors Human Ventures and BlueTree Venture Fund. Rita empowers consumers to view, control, and earn money from their data. With rich insights generated from a community of 200,000 members, the platform is trusted by leading B2C companies such as HelloFresh, JustEat, and Skyscanner. Adelaide will be using the Rita panel data to improve the accuracy of our omni-channel AU models. Most importantly we’re aligned with Rita’s pro-privacy stance; personal data will not be sold or used for targeting or attribution. We’re thrilled to have John Arts and team join Adelaide and help accelerate our vision of a more fair and equitable market for media (and consumer data). Thanks to Joe Zawadzki and Eric Franchi for making this possible and Joe Marchese, Heather Hartnett and the rest of our existing investors for continuing to support our growth.

🚀 Exciting News! Adelaide has made its first acquisition: Rita Data while also bringing in new investors from Aperiam! 🚀 TL;DR: ▪ Rita empowers consumers by turning their data into a valuable asset while prioritizing privacy ▪ Rita Data has a panel of 200,000+ members rewarded for sharing insights into their online behaviors across platforms like Google, Amazon, and Facebook. ▪ Rita’s deterministic behavioral, ad exposure, and outcome data will enhance the predictive accuracy of Adelaide’s AU model. ▪ Adelaide will not compete with other panel companies; Rita will maintain its market independence, continuing to provide insights to e-commerce brands. This acquisition also reinforces Adelaide’s commitment to ethical data practices and innovation in the digital media marketplace. To support our growth, we’ve also secured an additional $1.4M in a seed-extension round led by Joe Zawadzki & Eric Franchi at Aperiam, with new investments from GOAL Ventures, Nishat Mehta, and ongoing support from BlueTree Venture Fund and Joe Marchese & Heather Hartnett at Human Ventures! #AUEverywhere #attentioneconomy