AdExchanger

The curation craze is here for programmatic direct deals! Heather Carver from Freestar explains how Premium Priority Deals (PPDs) help redirect ad dollars from walled gardens to open web publishers, boosting CPMs and increasing transparency. https://lnkd.in/eSZwfEMf

Seven years ago, Prebid began as open-source header bidding code. Now, it's a standalone organization shaping industry standards. After declining a merger with the IAB Tech Lab in 2021, Prebid continues to thrive independently, fostering collaboration in ad tech. Learn more about its journey and future. https://lnkd.in/eWSsyhTq

Exclusive Distribution Deal https://lnkd.in/eJa-DCUk

Join us for this FREE Webinar on Nov. 7th at 1PM ET: Align Your Data, Align Your Results presented by Claravine. Discover how aligning agency and client data can boost campaign effectiveness. Learn strategies for greater efficiency and showcase your value. Register now to unlock your data's potential! https://lnkd.in/erEw6YB3

🎙️ This week on The Big Story podcast, we explore the backlash against programmatic curation! Critiques are surfacing from industry leaders, with IAB Tech Lab’s Tony Katsur questioning the value of curation. Are these products just repackaging old ideas? Tune in! 🎧 https://lnkd.in/en6rZXgn

Partner Content: Yahoo DSP's customers rank them the #1 DSP for performance and customer service. The industry agrees. Find out why. https://lnkd.in/eu5Ks394

In a streaming-dominated world, linear TV still holds immense power. Over 70% of American households subscribe to cable or satellite, offering advertisers access to a valuable audience. Philip Inghelbrecht, CEO of Tatari, emphasizes that a multichannel approach—combining both linear and streaming—maximizes reach and effectiveness. With 87% of ad time still on traditional TV, leveraging both platforms is key to successful campaigns. Don’t overlook linear TV's contextual relevance and live event engagement! https://lnkd.in/eKAHdjJ7

With Google’s U-turn on cookie deprecation, many think there’s no rush for Conversion API (CAPI). That’s a mistake! CAPI is crucial for tracking and ROI measurement. Don’t wait—embrace it now to stay competitive. https://lnkd.in/esVcz9tS

🎙️This week on AdExchanger Talks, we chat with Joy Howard, former CMO of Sonos and now at Back Market, a French marketplace for secondhand electronics. She discusses France’s love for refurbished items and the challenge of convincing US consumers to embrace them. 🎧 Tune in for her insights! https://lnkd.in/ghNz2C4Z

The local TV broadcast industry faces financial challenges, with S&P Global Ratings downgrading four major groups due to the shift from linear TV to streaming. Local TV advertising revenue is projected to decline, increasingly relying on political ads. While there's no immediate danger of bankruptcy for broadcasters, concerns remain about their financial health. Stay up to date by subscribing to our newsletter! https://lnkd.in/ennnVftB