AdExchanger

🔍 Want insight into Q4 and 2025? Join Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, at #PROGIO New York (Sept.24-25), for a research-driven outlook on ad industry trends. Discover growth drivers, potential challenges, and the impact of AI, programmatic advertising, and the economy. Don’t miss this valuable session! https://lnkd.in/eB698Kqs

Elevate your digital advertising skills at our in-depth workshop on September 23rd at the New York Marriott Marquis during #PROGIO New York. Develop your professional edge with hands-on training that enhances your expertise and positions you as an industry leader. Earn a digital badge upon completing the session—an ultimate resume booster! Key topics include: - Mastering DSP buys: Filters & Controls - Enhancing deal delivery and troubleshooting - Leveraging data-driven deals and inventory packaging - Navigating privacy, consent, and reporting KPIs Register now through the Programmatic I/O New York form. Choose the workshop alone or pair it with a full conference pass for a comprehensive experience. Don’t miss this chance to refine your skills and network with industry experts! https://bit.ly/4dP1jLR

🚨 Hurry—early bird pricing ends tonight! Don’t miss your chance to save $50 per ticket for the AdExchanger Awards on September 24, 2024. Join industry leaders to celebrate excellence in programmatic achievement and enjoy an evening of inspiration and networking. Secure your spot now and be part of this prestigious event. https://bit.ly/4gbSAoG

🤖 AI isn't a one-size-fits-all solution. Omnicom’s new generative AI tool, Omni Assist, is designed to address specific agency challenges, such as audience analysis for media-buying decisions. Imagine ChatGPT tailored with specialized agents to support your agency's unique needs. Discover how targeted AI can drive impactful results. https://bit.ly/3XdCOky . . #AI #OmniAssist #AdTech #Innovation #AgencySolutions

📅 Mark your calendar for Wednesday, September 11 at 12 PM ET and join Start.io for a free webinar on navigating the evolving digital landscape of 2025. Discover how regulatory shifts and ad-tech policy changes are reshaping publisher strategies. Learn how to adapt to the potential loss of third-party cookies by focusing on first-party data, enhancing audience engagement, and embracing contextual advertising. Don’t miss this opportunity to stay ahead in a rapidly changing environment. Register today! https://bit.ly/3TiNtt4

The countdown to Google’s antitrust trial has officially begun, bringing ad tech terms like “header bidding” and “SSPs” into the spotlight. 📊 In our latest podcast episode, AdExchanger’s team analyzes the newly released cache of Google documents—emails, spreadsheets, and slides—shedding light on crucial details ahead of the trial. Managing Editor Allison Schiff highlights key findings and compares them to our coverage of Google’s header bidding products. Catch up on these insights and understand what to expect as the trial approaches. 🎧 https://bit.ly/3zdYe92 #GoogleTrial #AdTech #HeaderBidding #DigitalAdvertising

Enhance your career with our Aligning Buyer and Seller Strategies Workshop on September 23, at the New York Marriott Marquis and earn a valuable digital badge! This workshop focuses on aligning buyer and seller strategies, exploring DSP controls, Data & Identity, ID Graphs, and advanced measurement techniques. Gain crucial insights and enhance your professional profile with this credential. Seize the opportunity to deepen your industry knowledge and advance your leadership skills. Register via the #PROGIO New York form to secure your spot. Choose the workshop only or maximize your experience with a full conference pass and the Accelerator Workshop. https://bit.ly/4dP1jLR

Attention measurement is reaching a new level of maturity with upcoming certification! 📈 The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are collaborating to accredit vendors in this space. Draft accreditation guidelines will be available for public comment by Q1 2025, with finalized standards anticipated by the end of next year. This initiative marks a significant step toward more reliable and standardized attention measurement practices. https://bit.ly/3z8EeER

🚨 Google is trying to block key ad tech figures like Brian O’Kelley (AppNexus) and Andrew Casale (Index Exchange) from testifying in its antitrust trial, claiming they lack the expertise to assess its alleged monopolistic practices. Will the pioneers of programmatic advertising be excluded from this pivotal case? The final decision rests with Judge Leonie Brinkema in United States v. Google LLC. https://lnkd.in/gJ9Bqbvh . . #Antitrust #AdTech #Google

🚨FINAL HOURS ALERT! SUMMER SAVINGS END TONIGHT! Ready to elevate your digital marketing game? Join us at Programmatic I/O New York and unlock valuable insights, connect with industry leaders, and enhance your professional skills. Here’s why this is an opportunity you can’t afford to miss: 🔍 ACTIONABLE INSIGHTS: Our program is crafted to deliver concrete, actionable takeaways. No generic overviews—just focused, practical knowledge from our expert speakers. 🎤 INDUSTRY EXPERTS: Gain firsthand knowledge from top professionals at The Hershey Company, TikTok, FILA, Omnicom, GroupM, Pepsico, NBCUniversal, and more. 📚 DIVERSE CONTENT: With a range of formats including keynotes, fireside chats, panels, roundtables, and workshops, there’s something for every learning style. 🤝VALUABLE NETWORKING: Take advantage of numerous networking events, one-on-one meetings, and breakfast roundtables to connect and collaborate with peers. 🚀AD TECH ACCELERATOR WORKSHOPS: Sharpen your skills with specialized training and earn a digital badge to showcase your expertise. Secure your all-access pass today and use code SUMMER24 to save $300. Invest in your professional development and network with industry leaders—why not save while you’re at it? Register today. https://bit.ly/4dddZfn