AdExchanger

Live sports continue to dominate, with the NFL consistently claiming top TV spots and 2024 seeing record-breaking viewership for the Olympics and MLB World Series. But for advertisers, aligning with these events can be expensive and exclusive. However, innovative ad solutions like pause ads are helping level the playing field. Drew Groner, Head of Sales at DIRECTV Advertising, highlights how platforms, programmatic buying, and new formats give advertisers more opportunities to engage with fans. Whether it's reaching audiences during major events or tapping into emerging fan bases, these strategies drive results. Read more here: https://lnkd.in/eKKjkwsU

e(gg)CPM https://lnkd.in/eqikRRhC

This week on The Big Story 🎙️, we unpack the behind-the-scenes drama of Alphonso's acquisition by LG Electronics—boardroom conflict, a lawsuit win, and culture clashes. We also discuss Oracle's potential buy of TikTok and its impact on the future of data and advertising. 🎧 Tune in now for all the details: https://lnkd.in/egAxA3iQ #BusinessDrama #Acquisitions #TechNews #DataPrivacy #BigStoryPodcast

CTV isn’t just an awareness play. Last week at AdExchanger's #CTVConnect, Jackie Pihonak joined leaders from Cadent, AdTheorent, ESPN, and The Wine Group to break down how marketers are using CTV to engage their target audiences and drive brand outcomes. The key takeaways: -- Using AI-powered audience strategies to reach and engage their targets via CTV to enhance performance (AI is reshaping media planning, allowing for smarter segmentation, dynamic creative, and better results) -- CTV drives real business outcomes. If you’re not measuring beyond impressions, you’re missing the point. -- Creative strategy is everything. The best targeting in the world won’t save a weak ad. If you missed the panel or want to talk more CTV strategy, DM Jackie Pihonak! #CTV #PerformanceMarketing #AI #MediaPlanning #CTVConnect

Herding cats 🐱 may be easier than aligning global ad agencies 🌍. Colgate-Palmolive’s Mark Zomick shares the challenges of unifying data 📊 and ad reporting across agencies worldwide. With the help of Claravine, they've standardized campaign names, terms, and more—leading to a smoother, more efficient media buying process 💡. Read how they did it! https://lnkd.in/evf4ZFqy . . #Marketing #DataStandardization #DigitalMarketing #AdTech

📊 Programmatic Advertising Measurement is at a Turning Point! 📊 With shifting consumer behaviors, fragmented platforms, and privacy changes, it’s time to rethink how you approach measurement. DISQO presents The State of Programmatic Measurement, a report based on insights from 160+ brand and agency execs. Learn about the latest trends, challenges, and opportunities shaping the future of measurement. 🔑 What’s inside: 🔹Benchmark your strategies against top brands 🔹Insights on cross-platform attribution & data fragmentation 🔹Expert tips on staying ahead in programmatic measurement 📥 Download the full report now to future-proof your measurement strategies! https://lnkd.in/eKuqZB52

Pictured: Three industry experts get straight to the facts on currency. 💰 Sean Cunningham, President and CEO at VAB, took the stage at #CTVConnect last week with Howard Shimmel and Josh Chasin to discuss the challenges and opportunities in today's TV currency landscape. Thank you to AdExchanger for hosting us! If you missed #CTVConnect, we'll share an on-demand video of this conversation soon. In the meantime, make sense of your currency options with VAB's Multi-Currency Menu—a streamlined comparison of Comscore, Inc., iSpot, Nielsen, and VideoAmp. Bon appétit! 🔗 https://lnkd.in/ew6suPjQ #TVCurrency #Measurement #Upfront #TV

The next generation of AI-powered performance optimization is here! 🚀 AI with “human-level” intelligence is just around the corner, and it's set to take digital ad performance to new heights. But how do advertisers and publishers start harnessing this game-changing technology? 🤔 Join John Lee, founder of Scout Data Advisors and former Chief Data Officer at NBCU, at Programmatic I/O Innovate (May 19-21) in Las Vegas as he breaks down the data, tech, and strategies you need to start innovating today. 📊🔑 Don’t miss out—register now! https://lnkd.in/evprHT2g

🌟 Nominate Your All-Star for the AdMonsters Dream Team! 🌟 We’ve scoured the industry to find the best of the best—visionary leaders and brilliant minds who are setting new standards in ad operations and revenue optimization. These trailblazers represent the ultimate AdOps team: The AdMonsters Dream Team. From pushing boundaries to driving innovation, these extraordinary individuals are shaping the future of the ad tech world! 🌟💥 Nominate your industry rockstars by March 29th! 💥 Celebrate excellence and spotlight the ad ops leaders who are making waves. https://bit.ly/4gGCxyN

The IAB Tech Lab is fighting back against browsers limiting data collection and monetization! 💥 CEO Tony Katsur declares, “We’re mad as hell, and we’re not going to take it anymore.” The solution? A new open-source framework for server-side ad management that gives publishers more control. 🚀 Read how this framework aims to shift programmatic ad processes out of the browser. https://lnkd.in/ePWWXNVS