Adfidence

Adfidence CEO Jacek Chrusciany challenges common misconceptions around #BrandSafety in his latest article for the ANA. He critically examines the shortcomings of current brand safety methods and advocates for a return to core principles.   Read the full article here: https://lnkd.in/dSBWFk-u

Campaign Setup Governance was the topic at the WFA Virtual Media Forum yesterday - if you'd asked me what that was two years ago I would barely have known, but I've come to realise it's one of the biggest challenges/opportunities for us in client side media teams to really ensure media best practice is being put into practice in our buys. Amazing stories from Katya Zapolnova at Mattel, Inc. and Sameer Amin at Reckitt on how they've taken control of this in their own organisations to ensure brand safety and also drive a real agenda of media productivity. If you are a WFA member but don't join the Media Forum then get in touch with Matt Green and Tom Ashby, it's a powerful opportunity to hear about such topics, the next in person ones are Paris & New York - if you're not a WFA member YET they'd love to hear from you too. Credit to Jacek Chrusciany and the Adfidence team, who I had the pleasure to consult with & support earlier in the year - they also presented on the call and are leading the charge in this space. The chart on Media Productivity below is from their white paper: https://lnkd.in/ebaM84NY

We are pleased to welcome Mattel EMEA as our valued client. Our heartfelt thanks to the amazing pioneers at Mattel and the dedicated team at KINESSO for their exceptional leadership that makes this partnership successful.

We’re honored to share that Adfidence has been featured in Ad Age's latest story by Jack Neff! The piece illustrates how Reckitt and other top consumer brands have been transforming their digital media execution with the help of Adfidence media governance platform.   Our mission at Adfidence is to give media leaders transparency and control for multi-platform media execution.    Thank you to Reckitt and all our clients for trusting us on their digital transformation journeys! Read the full article here: https://lnkd.in/dAT_qxRw   #CampaignSetup #DigitalTransformation #MediaBuying #AdTech #BrandSafety 

Our CEO and co-founder, Jacek Chrusciany, has been quoted in Digiday's latest article discussing the challenges platforms face with misinformation and exploitation following the recent political events.   Jacek emphasizes the need for aggressive and proactive measures by social platforms to combat misinformation and fraud, urging them to publicize clear guidelines and deploy a mix of AI and human moderation.   Read the full article here: https://lnkd.in/gViPTMsg

Our CEO and co-founder, Jacek Chrusciany, has been quoted in Digiday's latest article discussing the challenges platforms face with misinformation and exploitation following the recent political events.   Jacek emphasizes the need for aggressive and proactive measures by social platforms to combat misinformation and fraud, urging them to publicize clear guidelines and deploy a mix of AI and human moderation.   Read the full article here: https://lnkd.in/gViPTMsg

We are thrilled to be featured in an AdExchanger article by their Managing Editor, Allison Schiff.    "Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen" highlights our innovative approach to helping global advertisers set up robust guardrails for their media buys, ensuring maximum efficiency and brand safety.   Read the full article to discover how Adfidence drives transparency and accountability in digital media buying: https://lnkd.in/dh9H_J-C #CampaignSetup #BrandSafety #AdTech

Our Advisor and Strategist, Jerry Daykin, shared his insights in the article "Brand Safety – 10 Ways for Marketers to Move Beyond the Basics," now featured in AdAge.   Jerry's recommendations include diving into the details of campaign setup: "A great brand safety policy is lovely on paper, but it means nothing if you aren’t crystal clear on exactly what that means in practice. The vast majority of modern media decisions take place within campaign setup of various tech platforms."   Read more here: https://lnkd.in/dPnrAD7N #brandsafety #digitalmarketing #mediatransparency

Our Advisor and Strategist, Jerry Daykin, shared his insights in the article "Brand Safety – 10 Ways for Marketers to Move Beyond the Basics," now featured in AdAge.   Jerry's recommendations include diving into the details of campaign setup: "A great brand safety policy is lovely on paper, but it means nothing if you aren’t crystal clear on exactly what that means in practice. The vast majority of modern media decisions take place within campaign setup of various tech platforms."   Read more here: https://lnkd.in/dPnrAD7N #brandsafety #digitalmarketing #mediatransparency

So many #BrandSafety and #Transparency celebrities only in #Cannes:-). Great panels from Association of National Advertisers, Fiducia, TAG TrustNet and congratulations on the progress of #ProgrammaticTransparencyBenchmark Robert Rakowitz, Neal Thurman, AJ Brown, Dave Byrne, Mike Zaneis, Jerry Daykin, Adrian Lacey, Bill Duggan, Tim Brown, Joe Zawadzki, Allison Schiff,