These results could be yours!
Pop Quiz: Why are these decreases a good thing? Also, shamless plug(s). 1) Screenshot below from adLast longest running partner. We're in our 13th month together, and that's a YoY view. In a little over a year, we've been able to improve nearly all performance metrics, including increasing phone calls and form subs to 944 total opportunities; or about 72 at bats per month. Kudos to their sales team for moving the metal. While it might not sound like a lot to some marketers... This enabled the dealership to make a considerable investment ($M) in commercial vehicle inventory. 2) I was visiting a partner the other day, and a group of 3 walked into the shop. The group told the shop owner, that they found him on Google just minutes earlier. I'll tell ya, imposter syndrome is thwarted QUICK when a few warm bodies show up to a partner's store, while you're there, validating the work, in real time. And if thats not good enough, they each spent around $1,500. Metrics are cool, but paying customers for your business is the Billy Madison pee your pants, kind of cool. So, what was the ROI? Great question, glad you asked! Lemme put it to you this way: That group's purchase not only covered the shop's marketing expenses since launch, but also covered the cost for next month's marketing efforts.