ADR Global

In the rapidly evolving hospitality industry, technology is not just an add-on but a central feature. The rise of smart hotels equipped with advanced software solutions is transforming the guest experience. These technologies range from mobile check-in and digital concierge services to AI-powered room customization that adjusts settings according to guest preferences and even behavior. Additionally, operational efficiency is significantly boosted through integrated systems for energy management, staff coordination, and real-time feedback processing. Source: Travel Daily

Loyalty is always a big topic in the hospitality landscape, especially for the Independent or Small boutique hotel. The "Big Box Brands" and OTA's have very in-depth technology behind their marketing programs to help manage Loyalty with their customer databases. As an independent or boutique hotel there are still options available. Here is an interesting article from Ellis Connolly at Lassie.ai, which provides technology and consumer friendly customer rewards as an alternative option. Contact ADR Global if you would like a review and we will be happy to make an introduction for you. https://bit.ly/3Yrb25Q

IHG Hotels & Resorts debuts its first Hotel Indigo resort in the Middle East with the opening of Hotel Indigo Jabal Akhdar Resort & Spa. Jabal Akhdar, meaning “Green Mountain” in Arabic, is a majestic range in Oman known for its stunning landscapes and cooler climate. Read more: https://lnkd.in/gigAUYEw

Hotels can use social media to share high-quality images and videos of their property, promote special offers, and engage with potential followers if you understand the "what and how" your social media representatives are working for you. While partnering with travel influencers to create authentic content and leveraging social media ads targeted at specific demographics can also help attract more guests, it is imperative to understand if this is driving business to your site or expanding your properties visibility and reach or just marketing funds being spent with no real results. Contact us to learn more: https://bit.ly/48FP6Xr

An interested perspective in Forbes Travel for hotel marketer. In contrast to sectors like retail, where consumers frequently make repeat purchases from the same company, the average American only takes two or three leisure trips a year but understanding your database of visitors is important as many travelers like to return to what they know, many try a new experience each trip. This article has some great points about customer security but really has valid points about how many customers are "new vs loyal" and expectations around these tow types of customers. Here's how: https://bit.ly/4eLnCC8

The cost of living crisis and inflation have recently resulted in a sharp increase in domestic travel. People searching for a vacation began to look farther and wider than they would have in the summer months in Europe due to rising temperatures. It goes without saying that forecasting travel demand stability got more difficult. Read more: https://lnkd.in/d8yXJ4Rf

Before making a reservation, 81% of tourists always read internet reviews, and 71% of them claim that reviews have an impact on their choice. Additionally, search engines take reviews into account when determining rankings. For example, Google looks at the quantity and date of a hotel's Google Business reviews. Reviews provide about 15% of the credit for an SEO ranking. Online reviews greatly influence how many visits and conversions a property receives and are rapidly being incorporated into metasearch engines from sites like Google and Tripadvisor. Source: Moz

The estate, borgo, and castle are being reimagined with a sustainable focus per the stars and the Six Senses brand ideals. An 18-hole golf course, an equestrian center, a cooking school, an organic farm, 71 rooms, and 79 branded apartments are among the many wellness and cultural amenities that will be available. Covering an area of 1,335 acres (540 hectares), the forest and surrounding contours offer seclusion and tranquility, and the range of amenities and activities make it a year-round attraction.

The Mandarin Oriental Hotel Group has started work on a resort that it plans to launch in the Maldives in 2025. It will be the first in that nation to be managed by Mandarin Oriental. The resort would be reachable by a 20-minute speedboat journey from Male's Velana Airport, and it will span across three private islands at Bolidhuffaru Reef in South Male Atoll in the Indian Ocean.

Improving online visibility is essential for hotels to attract more guests and stay competitive. Here are 10 ideas to enhance your hotel’s online presence: 1. Optimize your website for SEO 2. Claim and optimize Google My Business listing 3. Engage on social media 4. Invest in content marketing 5. Use paid advertising 6. Collaborate with influencers 7. Leverage online travel agencies (OTAs) 8. Encourage guest reviews 9. Utilize video marketing 10. Implement email marketing campaigns