Adrenaline

When Origin Bank wanted to expand their influence in Texas, they added an upgraded branch with a premium presence in an elite area of Dallas. See how Origin's new flagship branch leverages the power of the bank’s trusted advisors and innovative technology to create an engaging experience.

Data shows consumers still prefer the branch for core banking functions over automated methods like digital banking and mobile apps. Even more, nearly half of consumers have visited a branch in the last month to do their banking and get advice.

As Chase moves into underbanked cities and towns with its “Community Center” format, Gina Bleedorn says the move is a “wakeup call in many ways to the banking industry at large.” She shared her thoughts with The Financial Brand, saying that all financial institutions should pay “fanatical attention to retail delivery strategy.”

New data from McKinsey's "State of Retail Banking" report finds that for institutions to continue their year-over-year growth trajectory, they must focus on fundamentals – getting and growing relationships. Those banking relationships rely on personalization and people-first experiences.

Financial institutions are investing in their retail networks and reimagining the retail channel. To help arm banking leaders with smart strategies, Future Branches is returning to Austin on Dec. 4-6. Two of Adrenaline’s experts will be speaking this year, with Gina Bleedorn presenting a keynote on retail design and delivery and Ben Hopper participating in a panel on geographic considerations for the branch network. Don't miss it!

Even as transactions move to other channels, branch banking remains essential, with 6 out of 10 people reporting they’ll visit a branch this year. The branch channel is so vital that 1 in 3 customers prioritize branch proximity when choosing a new primary bank.

Charter change sets the stage for growth, but widening reach often requires credit unions to update their brand to appeal to new audiences. See how Harvard Federal Credit Union increased their impact in this behind-the-scenes look at designing a new visual brand identity.

With more than 86,000 institutions in 118 countries, credit unions serve more than 375 million members across the globe, many of them in un- and underbanked communities. On this #InternationalCreditUnionDay, we honor these member-owned financial institutions putting people first.

Big banks are making significant investments in their branch networks, demonstrating the continued vitality of the branch channel. One critical component of ensuring ROI for the in-person banking channel is branch marketing. In this powerful podcast, Gina Bleedorn and Juliet D'Ambrosio discuss effective branch marketing that leverages proximity to deliver marketing messages. #branchmarketing

According to a survey of leading financial institutions, three-quarters of them report that their brand value critically impacts their business value. Download Adrenaline’s ROI of Rebranding report to learn more about the business value of branding. This data-driven report features best practices in branding, measures of success for financial institutions, and three case studies from recently rebranded banks and credit unions.