Ad Results Media

‘Tis the Season of Spending… “For some retailers, holiday sales account for up to 35% of annual income.” Ad Results Media's recent blog by Kurt Kaufer covers not only why brands should invest in audio advertising for full-funnel results but also how to maximize it. He details the following audio strategies for brands looking to make some noise and capture that holiday revenue. ✅ Run ads in podcasts–and within the larger audio ecosystem ✅ Lean into audio’s full-funnel capabilities ✅ Be consistent across channels to boost performance ✅ Set aside a bit of budget for last-minute activations moment at this time can do a lot for a brand.” ✅ Make your wish list For the full blog: https://lnkd.in/ghhXi3e3

Check out these energizing AdWeek takeaways from Ad Results Media CRO Teresa Elliott. It's clear that audio is having much more than a moment.

September was so packed, we’re finally getting the chance to reflect on it. We continued our thought leadership, focusing on the strength of audio within full-funnel and multi-media marketing while amplifying the power of podcasting. Additionally, we were fortunate enough to engage in multiple efforts that remind us all of the importance of community. For more specifics on last month: 🎉 International Podcast Day Thrilled to celebrate all things podcasting: a constantly growing medium that is a core part of Ad Results Media’s business. For more: https://lnkd.in/gpbWStiZ 🗞️ Ads Wizz In this Ads Wizz Q&A, our VP of Media, Gretchen Smith, details why the future of podcasting is so bright and offers specific tips for harnessing the power of this unique form of content. “Actually study your consumer… know what they’re listening to and know what they’re watching, and then make your media mix match that.” Full article: https://lnkd.in/gpxjFRgk ✍🏼 The Rise of Specialty Agencies Our CRO Teresa Elliott gives an overview of why in recent years, more brands are turning to specialty agencies and outlines the benefits brands can gain from leveraging a more nuanced and precise approach to marketing. Full blog: https://lnkd.in/dcPZ-PAb 🧑🤝🧑ARM’s Day of Service Throughout the country, ARM team members turned out to give back to respective local communities at food banks, public parks, blood drives, and community kitchens. For more: https://lnkd.in/gYDdGkGR 🗞️ DigiDay Gretchen Smith was featured in multiple DigiDay pieces with an audio summer recap, fall preview and fresh take as to why podcasting has quickly become a go-to strategy for multi-platform marketing. DigiDay Articles: https://lnkd.in/gswNgvKD & https://lnkd.in/gnXa7PuE ✍🏼 Audio is Full Funnel Kurt Kaufer explains how audio is the perfect strategy for full funnel marketing, specifically breaking down the benefits at each stage of the customer journey. Full blog: https://lnkd.in/gmjgfH4e

“For political candidates and PACs, audio is much more cost-efficient than other channels.” - Ad Results Media's CRO Teresa Elliott In our latest blog, we feature a recent conversation between Teresa and Gretchen Smith, our VP of Media, on the benefits audio can offer both brands and political advertisers during election season. They explore the logistical and strategic advantages of audio campaigns including how fast they can be launched and how tailor-made the messaging can be with audio's advanced targeting capabilities. Check out this comprehensive back-and-forth with our in-house audio experts: https://lnkd.in/d87vAphT

“For political candidates and PACs, audio is much more cost-efficient than other channels.” - Ad Results Media's CRO Teresa Elliott In our latest blog, we feature a recent conversation between Teresa and Gretchen Smith, our VP of Media, on the benefits audio can offer both brands and political advertisers during election season. They explore the logistical and strategic advantages of audio campaigns including how fast they can be launched and how tailor-made the messaging can be with audio's advanced targeting capabilities. Check out this comprehensive back-and-forth with our in-house audio experts: https://lnkd.in/d87vAphT

A core value of Ad Results Media is building community: for our clients, for our team and externally in the broader community we are a part of. Every year, we spend a day volunteering with the organizations we’ve partnered with in cities nationwide where we have a presence, hoping to help strengthen those local communities. Here’s a look at our most recent “ARM Day of Giving” - which included breakout groups at blood drives, park cleanups, food banks and community kitchens to name a few. It was a day of gratitude, team bonding and a ton of fun. Can’t wait for next year.

Every day at Ad Results Media is podcast day but we’re excited to give this platform extra special attention today. Podcasting has and continues to experience remarkable growth, and we're excited to be part of this thriving industry. Today, we celebrate all our podcast partners—producers, hosts, sponsors—and their ever-growing loyal audiences. 🎙️ Happy International Podcast Day. Would love to hear what podcasts you are listening to. 🔊Sound off in the comments with some of your favorites.

It’s time to celebrate these incredible Ad Results Media team members who have September work anniversaries. Interpersonal relationships are the driving force of our business, and we're fortunate to have these employees who truly exemplify that. Join us in giving them a shoutout! ☀️ Evan Casey - Business Systems Manager - 16 years ☀️ Max Maroney - Senior Data Analyst - 5 years ☀️ Tress Marie Landa - Media Planner - 2 years

"Audio is 30-something percent of listening time but only 9% of marketers’ budgets. There’s room to increase audio spends, and I see podcasting and streaming being a huge opportunity.” - Gretchen Smith in this recently released AdsWizz interview recorded at Podcast Movement. This informative and insightful conversation underscores the wealth of opportunity in podcast advertising, which as Gretchen explains is not just audio; it’s absolutely video and it’s absolutely online. Watch and listen here: https://lnkd.in/gpxjFRgk

Awareness -> interest -> desire -> to action These are the results of full funnel marketing, all of which audio can deliver. In Ad Results Media’s latest blog, Kurt Kaufer explains how audio has become a heavy hitter of full funnel ROI, a medium which “has the added benefit of building trust and connection—factors that turn casual buyers into brand advocates.” Kurt walks through the advantages of audio at each stage of funnel, namely the following: ✅ Top of Funnel = Impact increase of other advertising channels. ✅ Middle of Funnel = Contextual targeting leads to dynamic optimization. ✅ Bottom of Funnel = Precise trackability results in above average conversion. For the full breakdown on why audio is key in your comprehensive marketing strategy: https://lnkd.in/gmjgfH4e