Adriana Lacy Consulting

💻 How can you effectively build and enhance your personal brand оn LinkedIn? Here are some key strategies ⬇️

Our founder Adriana Lacy Consulting is a virtual speaker for the next The Video Consortium Newsroom Collective speaker series! Join her as she talks all things short form video!

With TikTok's status in the U.S. hanging in the balance, it's crucial to diversify your content approach to maintain your brand's visibility and engagement. Here's how: ➡️ Back Up Your TikTok Content: Ensure all your videos are saved to prevent any potential loss. ➡️ Explore Alternative Platforms: Consider expanding your presence to Instagram Reels, YouTube Shorts, and Facebook Stories. Each platform offers unique features and audiences. ➡️ Tailor Content to Each Platform: Customize your videos to align with the specific audience and format of each platform. For instance, while TikTok thrives on short, trending clips, YouTube Shorts can accommodate slightly longer, more informative content. ➡️ Leverage Cross-Platform Tools: Utilize tools like ContentFries to efficiently repurpose and optimize your videos across multiple platforms, ensuring consistency and saving time.  ➡️ Engage with Platform-Specific Features: Embrace unique functionalities such as Instagram's interactive Stories, YouTube's community posts, and Facebook's live videos to enhance engagement. ➡️ Monitor Analytics and Adapt: Regularly review performance metrics on each platform to understand what resonates with your audience and adjust your strategy accordingly.

The social media landscape continues to transform as Bluesky announces its entry into vertical video content with a TikTok-inspired feed. The platform differentiates itself through a decentralized approach, allowing users unprecedented control over their content preferences through customizable feeds. An independent application called "Tik," built on the AT Protocol, plans to integrate seamlessly with Bluesky. This development exemplifies the potential of decentralized social networks, where content distribution and algorithmic control remain free from centralized corporate oversight. This shift gains particular relevance amid ongoing debates surrounding TikTok's ownership structure. The proposed U.S. government stake in TikTok, potentially reaching 50%, raises questions about content oversight and algorithmic transparency. Against this backdrop, decentralized platforms like Bluesky emerge as alternatives that prioritize user autonomy over centralized control. As social media continues to evolve, these developments suggest a growing tension between centralized content control and user-driven platforms. The success of Bluesky's video initiative could signal a broader shift toward decentralized social media architectures.

The latest Adriana Lacy Consulting white paper is out | Artificial Intelligence (AI) is radically transforming how users interact with digital products, introducing design paradigms that prioritize personalization and predictive responses. This shift represents the most significant evolution in user experience design since the introduction of touch interfaces. 🔗: https://lnkd.in/drXPN89P

👥 LinkedIn is all about networking and it has only gotten better with age. It has now become a haven for creatives and start-ups along with business professionals. 📈 Here are 3 tips on leveraging LinkedIn for your brand's success: ✅ Don’t Think Ads: Take an authentic approach and don't worry about selling. Keep your audience up-to-date on what your company has accomplished or is currently doing. Showcase new things your company is offering.  ✅ Engagement For Engagement: Commenting, liking, or sharing content from other creators in your niche is a great way to build connections and increase eyes on your brand. ✅ Do Your Own Research: On LinkedIn, you have industry leaders at your fingertips! Sign up for those newsletters, engage with content that you learned from, and try new recommendations in your niche. ➡️ Read all of our tips for boosting your brand on LinkedIn here: https://lnkd.in/ePNWHVR2 #NetworkingTips #Branding #ContentMarketing

📧 Email maintains its position as one of the most effective tools for communication, marketing, and growing your business. How can you make sure your subject line successfully captures your audience's attention? 1️⃣ Aim for subject lines between 6 to 10 words that get to the point quickly and clearly conveys the email’s content. 2️⃣ Include the recipient’s name and tailor content to interests to speak directly to the recipient and make the email feel more relevant. 3️⃣ Highlight exclusive offers to make recipients feel special and prompt action by using time-sensitive language to create a sense of urgency. 4️⃣ Posing a question, teasing content, and sharing surprising facts can pique the recipient’s curiosity and encourage them to open the email to learn more. 🔗 Read all of our tips for crafting subject lines that boost email open rates, here: https://lnkd.in/gEeemEts #EmailMarketing #Communication #OutreachStrategy

📢📈 How can you tell a story with your #data? 📊 Data-driven decision making is about more than collecting survey information or analyzing test results from a new product launch. It’s also about placing a high importance on the collection of data, using it effectively and insightfully, and then taking that information and using it to make better decisions. 🚀 Studies show that businesses who have embraced a data driven culture are more financially successful, stay ahead of the competition, and remain on the cutting edge for disruptive innovation. 🗃️ However, keep in mind that using too much data or the wrong data is a common problem.  🔗 Read more about how you can best implement data-decision making into your business model here: https://lnkd.in/e2BZv2EX #DataAnalytics #DecisionMaking #BusinessStrategy

🎁 With the holidays upon us, we want to say thank you. This year has been nothing short of extraordinary, thanks to our incredible clients, exceptional team, and the amazing community of supporters who inspire us every day. During this holiday season, we hope you find time to relax, recharge, and celebrate with those who matter most. Let’s make space for joy, connection, and the moments that truly count. 🥂 Here’s to closing the year with gratitude and stepping into 2024 with excitement and purpose. We’re so glad to have you on this journey with us!

🤎 Pantone has unveiled the 2025 Color of the Year: Mocha Mousse (17-1230), a rich, warming brown inspired by the growing desire for comfort, nature, and simple indulgence. This tone embodies sophistication and groundedness, making it a perfect fit for today’s focus on sustainability and connection. ➡️ Mocha Mousse offers a neutral, earthy shade for balanced palettes, interior design, and packaging. It’s not a bold show-stopper but a quiet, harmonious shade that adds depth and warmth to any project. What do you think about Pantone's new Color of the Year? 👉 Follow us for more insights on the latest design and marketing trends. #Designers #MarketingTrends #Branding