Adriana Lacy Consulting

Adriana Lacy Consulting had the chance to work with production company Her Take Works on its logo and branding. In an era where authentic representation matters more than ever, Her Take Works emerged with a powerful vision: to create a movement that celebrates and amplifies Black women's voices through storytelling. The challenge wasn't just about creating a logo or choosing colors. It was about translating the power of Black women's collective voices into a visual language that could inspire, connect, and empower. We needed to design a brand system that could grow with the movement while maintaining the authenticity and depth that makes Her Take Works unique. Full case study: https://lnkd.in/ermDkAy8

📰 With the recent presidential election highlighting the impact of misinformation, how can journalists uphold integrity while leveraging new technologies? Here are 3 strategies for reporters, media executives, and data-driven publishing strategists: 🔎 Use open-source investigations and invite community participation, ensuring effective content moderation to combat misinformation. 💬 Algorithmic personalization can create filter bubbles, so maintaining algorithmic neutrality is key to promoting diverse ideas and balanced viewpoints. ⚖️ Prioritize editorial curation that values fairness and objectivity, recognizing the editorial process's inherent subjectivity. 🔗 Read more on ethical technology use in journalism here: https://lnkd.in/e9uFRb-6 #EthicalTech #Journalism #Election

🗳️ Election day is upon us and users are flocking to social media platforms for all things related to politics - whether that is receiving news or sharing their opinions. 📊 A PEW Research Center study revealed that X is the number one social media platform people use for politics, with nearly 60% of its users saying that keeping up with politics is a reason they use the platform. 🔹 TikTok came in second place, with about 36% of users saying they use the platform for politics. 🔹 Finally, Facebook and Instagram users only had about 26% of users on each site using the platform for political reasons.  📱 While many users do use social media for making political posts, there is also a large group of users that steer clear from doing so.  🔗 Read more about how Americans are navigating politics on TikTok, X, Facebook and Instagram, here: https://lnkd.in/eJzUiaNZ #Politics #SocialMedia #2024Election

🇺🇸 With the 2024 Elections just around the corner, political ad spending is breaking records, projected to hit over $11 billion, with battleground states like Pennsylvania and Michigan taking in the bulk of this spending. According to AdImpact, 79% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the 2024 presidential race. 🗳️ The Harris campaign has been outspending the Trump campaign on digital platforms, allocating $4.5M on Meta and $13.5M across Google in just one week, over five times Trump’s combined total. However, on X, Republican spending on X outpaced Democrats $3 million to $1 million between March 6 and Oct. 1, according to the Washington Post. The way candidates are spending reflects their campaign priorities — with Harris emphasizing healthcare, taxation, and abortion, while Trump focuses on inflation and the economy. ✅ Follow us to keep up with the latest insights and shifts impacting the ad world.  #Advertising #Politics #2024Election

📢 Advertising Week 2024 revealed essential trends that highlight the importance of adapting to evolving audience expectations and technological advancements.  This year’s panels emphasize the increasing importance of AI, Gen Z’s focus on meaningful experiences, and the growing impact of values-driven brand strategies. ⬇️ Swipe through for a breakdown of our top 5 key takeaways. 💬 What are your thoughts about these findings and how they are impacting advertising? Let us know in the comments below. #AdvertisingWeek2024 #AdvertisingTrends #Marketing

📹 Adobe's new AI video generator, Firefly, is giving marketers and content creators fresh ways to streamline their video editing workflows. Firefly now allows users to create short, AI-generated videos from text or images and offers Generative Extend in Premiere Pro, helping editors extend scenes seamlessly. ▶️ However, these tools do have limitations, with Generative Extended only providing up to two seconds of additional footage at 720p or 1080p, and the length of text or image-to-videos coming maxing out at five seconds. 🛠️ These limits emphasize Adobe’s goal of enhancing existing creative workflows, ensuring that AI complements rather than replaces traditional tools. As AI-generated content grows, brands can prepare to leverage these tools for faster, scalable production while maintaining authenticity. 🤝 Connect with us to stay updated on the latest industry news to keep your brand thriving. #GenerativeAI #ContentCreators #VideoProduction

Here's what you should know about the recent advancements in AI and machine learning that have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO:  📈 Thanks to machine learning, forecasting trends and predicting what a user will do next gives marketers the ability to anticipate and cater to expected search patterns and also enables search engines to deliver customized results based on a user's location, demographics, search history, and behavior. 🗣️ Breakthroughs and advancements in AI-powered voice assistants like Jasper, Bixby, Rytr, and vimGPT make it all the more crucial for queries to be interpreted and responded to in a relaxed and conversational manner. 🔍 Google's Search Generative Engine (SGE) is also a major step forward in AI-powered Search. SGE uses advanced machine learning models to generate new content in response to user queries rather than simply ranking existing web pages. Learn more about how AI and machine learning is reshaping how we approach search and content optimization, here: https://lnkd.in/eKwzG6g6 #ArtificialIntelligence #MachineLearning #SearchEngineOptimization

🕶️ The release of smart glasses and mixed reality headsets from tech giants such as Meta and Apple are significant developments in changing how we interact with the digital and physical world. 🔒 However, these tools are also raising serious privacy concerns. 👥 Recently, two Harvard students developed a demo that pairs Meta’s Ray-Ban glasses with facial recognition to reveal personal information in real time. By using public databases and AI, this experiment showcases how current consumer gadgets can easily dox anyone instantly. ➡️ While the project aims to raise awareness, it highlights the growing risks of smart glasses and facial recognition. For marketers and brands, this highlights potential issues that could arise between tech innovation and consumer trust. ✅ Stay connected with us for the latest industry insights and updates! #AugmentedReality #SmartGlasses #TechPrivacy

📱 The endless scrolling, non-stop notifications, and pressure to stay up-to-date can naturally leave some users feeling overwhelmed, leading to more and more people choosing to unplug. ⬇️ How can social media marketers marketers adapt to this new reality? 1️⃣ Quality Over Quantity: High-value content that is educational, inspiring, or entertaining will cut through the clutter and resonate more deeply with audiences. 2️⃣ Simplify Content: Minimalist content—simple designs, clear messaging, and clean visuals—can provide a breath of fresh air in crowded social feeds. 3️⃣ Connect Beyond Social Media: Consider branching out to other channels—like email newsletters, podcasts, or even in-person events. 4️⃣ Build Communities: Actively engage with your audience in the comments, create opportunities for user-generated content, and build spaces where people feel heard and valued.  💻 Remember, digital fatigue doesn’t mean users are abandoning the digital world entirely—it just means they’re looking for more meaningful, less overwhelming interactions. ✅ Learn more about how to navigate the challenges of digital fatigue effectively, here: https://lnkd.in/gmfzUp9v #SocialMediaMarketing #DigitalFatigue #Screentime

📱 In the last few years, "dark mode" has become increasingly popular, and it's not just a passing trend but a meaningful evolution in design. Here are 3️⃣ tips to help you effectively design in dark mode and ensure your users enjoy all its benefits. ▶️ While dark mode deals primarily with darker shades, picking a suitable set of contrasting colors for text, links, buttons, and other design elements is essential. ▶️ Rethink how fonts, icons, and other graphical elements will appear against a dark background.  ▶️ Use dark grey rather than black as the background to allow for the further use of shadows, adding depth to your design. 🔗 Read our full guide to designing in dark mode, here: https://lnkd.in/eyg3qtfh #DarkMode #UXDesign #GraphicDesigner