The AIM Institute

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Do you have colleagues who think the key to business success is improving product quality or operational productivity? 𝗣𝗹𝗲𝗮𝘀𝗲 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲𝗺 𝘁𝗵𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗪𝗮𝘃𝗲𝘀 𝗮𝗿𝗲 𝗼𝘃𝗲𝗿. 𝗪𝗲'𝗿𝗲 𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗪𝗮𝘃𝗲. Sure, quality and productivity will always be important, but with both you reach a point of diminishing returns. What do you do when you reach zero defects, or run a fully automated factory? Not so with the Innovation Wave. Because you're operating on NEW business, not existing business, there is no upper limit. Check out this slide show, and download the full white paper from the last page. Click this hashtag, #newproductblueprinting and hit 𝗙𝗢𝗟𝗟𝗢𝗪 to see all my posts. #innovationmanagement #innovation #productdevelopment

𝗡𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝘄𝗵𝗼 𝘀𝗮𝘆 "𝗬𝗘𝗦" 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗶𝗹𝗹 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗿 𝗰𝗼𝘂𝗹𝗱. Sammy the Salesman, wants to make his customers happy. When they ask for a feature, he immediately contacts the product manager and insists the new feature be added. Sammy is not thinking about and doesn't care about: ✅How this feature impacts the UX generally ✅If there are simple workarounds that could help the customer ✅A feature's fit with the product's targeted segment ✅The number of customers that would use the feature ✅Other priorities in the pipeline ✅Cost / effort of the feature He doesn't think about anything but this one customer and their request -and he wants to say "yes" and keep the customer happy. Sammy gets frustrated with any other answer. A product manager must maintain a strategic perspective and must become skilled at saying "no" or at least "not right now." Figure out why they need it, and place the need within the pipeline to be prioritized alongside everything else. Then, especially if it's big customer, work with the salesperson to help the customer find a workaround. Product managers must also avoid being people-pleasers. Sammy will not be happy and will not understand. So sorry, Sammy! We are running a business here, not a concierge service. #innovation #productmanagement #marketing _____________________ 🐺 𝗛𝗶! 𝗜'𝗺 𝗦𝗰𝗼𝘁𝘁 ⚡️Energizing product teams with customer insight ⚡Providing training, project execution & advisory for leaders and product teams 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗮𝗯𝗼𝘂𝘁 #jobstobedone ? 🗿 Check out my book "𝐓𝐇𝐄 𝐒𝐓𝐀𝐓𝐔𝐄 𝐈𝐍 𝐓𝐇𝐄 𝐒𝐓𝐎𝐍𝐄" 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽? ☎️ Send me a message on LinkedIn 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗺𝘆 𝗽𝗼𝘀𝘁𝘀? 🤝 Connect with me 🔔 Ring the bell on my Profile Follow #productstuffbyScottB

Here are 7 𝒕𝒊𝒑𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝑨𝑰 𝒋𝒐𝒖𝒓𝒏𝒆𝒚 courtesy of Amir Hartman with Praxis AI. For more, attend AIM and Praxis AI's upcoming webinar, "𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴." 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗰𝗼𝗺𝗶𝗻𝗴 𝘂𝗽 𝗼𝗻 𝗢𝗰𝘁 𝟭𝟬: Equip yourself with the foundational knowledge and practical steps to seamlessly integrate AI into your B2B marketing strategies. Discover the transformative power of AI in modern B2B marketing, enhancing productivity, reducing costs, and boosting performance. Learn from real-world case studies and engage in interactive sessions to identify and implement AI use cases tailored to your organization. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ✅ Grasp the essentials of AI’s pivotal role in contemporary B2B marketing. ✅ Understand how AI drives productivity, cost reduction, and performance enhancement. ✅ Learn to pinpoint relevant AI use cases for your organization, including customer segmentation, personalized content, and predictive analytics. ✅ Gain insights into top AI tools for B2B marketing and criteria for selecting the right ones. ✅ Watch a live demonstration of a selected AI tool in action. ✅ Attendees can take a no-cost AI-readiness assessment with individualized benchmark results. ✅ Attendees will receive a brand-new research study on AI used in B2B customer experience. Link to register: https://lnkd.in/e7EcdQf5

Are you thinking of 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁? 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝘂𝘁 𝘆𝗼𝘂𝗿 𝘄𝗮𝗹𝗹𝗲𝘁 𝗮𝘄𝗮𝘆. This research provides a clear picture of what drives strong B2B organic growth. We surveyed 540 B2B professionals (with over 10,000 years of combined experience) to learn which of 24 growth drivers impacted organic growth the most. The strongest differentiators between the winners and losers were these three: ·      Front end work ·      Market concentration ·      Customer interviews Check out free growth diagnostic on page 7, and download the entire report using a link on the last page. Click this hashtag, #newproductblueprinting and hit 𝗙𝗢𝗟𝗟𝗢𝗪 to see all my posts. #innovationmanagement #innovation #productdevelopment

𝗜𝘁'𝘀 𝗵𝗲𝗿𝗲! 𝗣𝗮𝗿𝘁 𝟮 𝗼𝗳 "𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗢𝘂𝘁𝗰𝗼𝗺𝗲 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁𝘀" 𝗼𝗻 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗤𝘂𝗲𝘀𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 with Lance Bettencourt and Eric Eskey In last week's episode, Lance and Eric helped us navigate the tricky waters of the jobs-to-be-done professional to create outcome statements. We've nicknamed these two episodes as "𝗙𝗶𝘃𝗲 𝗚𝘂𝘆𝘀 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲"... and the reason should be apparent! 𝗜𝗻 𝗣𝗮𝗿𝘁 𝟮, 𝘄𝗲 𝗴𝗲𝘁 𝗶𝗻 𝗲𝘃𝗲𝗻 𝗱𝗲𝗲𝗽𝗲𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗼𝗽𝗶𝗰𝘀: 1. How do business goals impact outcome statements? 2. What level of root cause versus the implication should be in an outcome statement? 3. What's the true role of context in outcome statements? 4. How fractal thinking expands the mind for outcomes 5. How survey constraints affect outcomes 6. How technical feasibility affects outcomes 7. Outcomes about influencing other job executors to act 8. Positive statements vs negative statements 9. The true purposes of a qualitative sample design 10. Revisiting context in outcomes 11. Unknown unknowns and outcome statements 12. Comorbidities in medical outcomes and their non-medical analogs ☑️Open your podcast app of choice, find the Product Quest Podcast, and listen to this masterclass of Lance and Eric, world-class experts in JTBD. ☑️ Thanks to co-hosts Yann Wermuth and Jonathan Edwards as always! #innovation #productmanagement #productquestpodcast #productstuffbyScottB _____________________ Follow the Product Quest Podcast to hear from the best thought leaders in innovation and product strategy.⚡️Energizing product teams with customer insight using #jobstobedone I'm Scott Burleson ⚡Providing training, project execution & advisory for leaders and product teams 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽? ☎️ Send me a message on LinkedIn 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗺𝘆 𝗽𝗼𝘀𝘁𝘀? 🤝 Connect with me 🔔 Ring the bell on my Profile Follow #productstuffbyScottB

Dan Adams and I recently saw Praxis AI's amazing presentation on the application of AI within businesses. We were so impressed that we twisted the arm of Amir Hartman to provide an overview in a webinar. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗰𝗼𝗺𝗶𝗻𝗴 𝘂𝗽 𝗼𝗻 𝗢𝗰𝘁 𝟭𝟬: Equip yourself with the foundational knowledge and practical steps to seamlessly integrate AI into your B2B marketing strategies. Discover the transformative power of AI in modern B2B marketing, enhancing productivity, reducing costs, and boosting performance. Learn from real-world case studies and engage in interactive sessions to identify and implement AI use cases tailored to your organization. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ✅ Grasp the essentials of AI’s pivotal role in contemporary B2B marketing. ✅ Understand how AI drives productivity, cost reduction, and performance enhancement. ✅ Learn to pinpoint relevant AI use cases for your organization, including customer segmentation, personalized content, and predictive analytics. ✅ Gain insights into top AI tools for B2B marketing and criteria for selecting the right ones. ✅ Watch a live demonstration of a selected AI tool in action. ✅ Attendees can take a no-cost AI-readiness assessment with individualized benchmark results. ✅ Attendees will receive a brand-new research study on AI used in B2B customer experience. The registration link is below within the comments. We'll see you there!

Dan Adams and I recently saw Praxis AI's amazing presentation on the application of AI within businesses. We were so impressed that we twisted the arm of Amir Hartman to provide an overview in a webinar. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗰𝗼𝗺𝗶𝗻𝗴 𝘂𝗽 𝗼𝗻 𝗢𝗰𝘁 𝟭𝟬: Equip yourself with the foundational knowledge and practical steps to seamlessly integrate AI into your B2B marketing strategies. Discover the transformative power of AI in modern B2B marketing, enhancing productivity, reducing costs, and boosting performance. Learn from real-world case studies and engage in interactive sessions to identify and implement AI use cases tailored to your organization. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ✅ Grasp the essentials of AI’s pivotal role in contemporary B2B marketing. ✅ Understand how AI drives productivity, cost reduction, and performance enhancement. ✅ Learn to pinpoint relevant AI use cases for your organization, including customer segmentation, personalized content, and predictive analytics. ✅ Gain insights into top AI tools for B2B marketing and criteria for selecting the right ones. ✅ Watch a live demonstration of a selected AI tool in action. ✅ Attendees can take a no-cost AI-readiness assessment with individualized benchmark results. ✅ Attendees will receive a brand-new research study on AI used in B2B customer experience. The registration link is below within the comments. We'll see you there!

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Ever wonder 𝘄𝗵𝗶𝗰𝗵 𝗕𝟮𝗕 𝘃𝗼𝗶𝗰𝗲 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗳𝗼𝗿 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? Wonder no more! With this research on 12 VOC skills, we now have a clear picture. We surveyed over 300 respondents and here's what we found for those with a poor understanding of market needs vs. those with a good understanding: 𝗢𝗻𝗹𝘆 𝟱% 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗼𝗿𝗺𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 𝗵𝗮𝗱 𝗮 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗿𝗮𝘁𝗲, 𝘄𝗵𝗶𝗹𝗲 𝗼𝘃𝗲𝗿 𝟳𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗮𝘁𝘁𝗲𝗿 𝗵𝗮𝗱 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗿𝗮𝘁𝗲𝘀. (We were surprised to see one VOC skill in particular had an outsized impact.) There's much more to this research. You can download the entire report using the link on the last page. Click this hashtag, #newproductblueprinting and hit 𝗙𝗢𝗟𝗟𝗢𝗪 to see all my posts. #innovationmanagement #innovation #productdevelopment