Advanced Analytics LLC

With >20 months since ChatGPT’s release, Ethan Mollick identifies three areas of significant AI growth: video and images, sound and advancement in Language Models.

#Wharton's Ethan Mollick articulates a thoughtful POV about thresholds for adopting new technologies. His premise is "gradually, then suddenly". Said differently, a toy until it isn't. The analogy to AI deployment fits well into the pattern of technology adoption. A new technology isn’t good enough compared to an older alternative, until suddenly it is. With AI being a general purpose technology, it excels in some areas and falls short in others yielding an uneven adoption curve. After crossing a series of thresholds, there is a seemingly sudden change with wide ranging impacts. #AI

Friday Fun

A useful set of 7 lessons from the early days of hashtag #GenerativeAI. My two favorites are: - Not all use cases are the same - Get the right data, not perfect data Thanks #MIT and #McKinsey for sharing.

Four years after announcing plans to deprecate third-party cookies on the Chrome browser, hashtag #Google this week announced that cookies are here to stay. Google will continue to develop alternatives in its Privacy Sandbox, but Chrome users will be able to make an "informed choice" about whether to receive cookies or not. I have been advising clients to invest in gathering and leveraging first party data. That strategy still makes sense given the “informed choice” optio

Having participated in past projects, I highly recommend the AI & Analytics Accelerator to corporate clients and to students too. The hashtag #Wharton team does a thorough job in organizing the project so students can effectively dive into the details for a 6-8 week successful outcome.

Paul Graham, a renowned programmer, entrepreneur, and venture capitalist known for co-founding #YCombinator, wrote an essay titled "How to Do Great Work." He covered a wide range of topics, from choosing what to work on to cultivating originality. Peter Schroeder shared this terrific visual representation that maps out the main ideas from Graham's essay. There's a continuum from prerequisites through generating great ideas.

This #HBR article well summarizes the trend that retailers are taking such that their platforms are desirable properties for ads. #Amazon is well ahead of the pack with $47b in 2023 ad revenue. #CocaCola, #HomeDepot, #Walmart, #Target, #Macy's and #Lowe's are in hot pursuit. The ad platform market is expected to grow to >$800b by 2026 and have margins >50%. This article lays out the three categories of programs and challenges ahead. #Retail #Advertising #Marketing #AdPlatforms #MarketingStrategy #AdvancedAnalytics

The #Wharton School is launching an interdisciplinary program to further bring AI and Analytics into business. Integrating AI into teaching, research and collaboration is a powerful combination. MBA and Executive MBA students will have access to Enterprise #ChatGPT which is a first time collaboration between #OpenAI and a business school. #WhartonAI

#Google's I/O conference focused on their Gemini AI product suite. Synthesizing and summarizing internet content, using its AI capability, is Google's new value prop. Here are some thoughts with a Marketing lens. Should the rollout proceed as intended, Google search will be changing in a really big way. Currently, we are accustomed to a search bar and URLs below. A gradual roll out in the US will introduce us to an Overview window containing an AI summarized query response just below the search bar. Scrolling down the Overview window will be related URLs associated with Gemini's AI summary.  Google results will have a familiar look and feel. Some thoughts: * If your company does paid search or SEO marketing or brand development, the rules of the Google road will likely be disadvantageous. * If you are a publisher, the Gemini summary is above the fold and the link(s) to your publication will be a long scroll away. * The new "AI summary and URL below" format is creating a bit more of a walled garden around its search results and that may not work for your company's style of Marketing, Advertising and Brand Development. * Keeping in touch with customers via newsletters and email will become the primary direct communication channels. If your company does not have mature direct channels, time to take a strategic look. * Early releases have no sponsored ads. How Google will monetize search results is an open question. Questions about the impact Overview windows on Google revenue are being raised. Since I/O, I saw one source cite a Google rep saying sponsored ads will be part of Overview.windows. Summary: This week, there are long lists of inaccurate Overview replies. On the assumption that will get sorted out, the bigger issue is whether letting Google do the Googling for us is a good thing. In the near term, with Google having its hand on the summarization dial, will Marketers, Advertisers and Brands be able to get their messages to the right audiences at the right time?  I am dubious.  My hunch is that publishers and other content providers get less traffic and there will be adverse financial consequences resulting in less content available for Gemini to ingest. With less content, Gemini will generate poor quality summaries. Optimistically, content shrinkage will potentially squeeze out unscrupulous "fake-content" actors out of the market. Google itself requires content to summarize so self-interest may temper their hand on the dial. .  Just this morning, a leaked Google document reveals the inner workings of its ranking algorithm. (See the #Searchland website). I will be following this topic so stay tuned.  The time is now to further reinforce your first party data gathering strategies and capabilities. Let's discuss. #Google #Gemini #GoogleOverview #Marketing #Advertising #Brand #BusinessStrategy #SEO #Publishing https://lnkd.in/gN7E6Che