Advertising Production Resources (aka APR Consulting)

Join us today for an engaging discussion on centralized vs. decentralized marketing operations! Sign up here—> https://hubs.ly/Q02VcVCT0 #TheContentCircleofLife #ProductionOptimists The TEAM Companies, LLC Comcast Technology Solutions 🎤 Edmond Handwerker 🎤Jillian Gibbs 🎤Rori Floyd 🎤Justin Morgan

Are you navigating 2025 marketing plans? Noah Posnick, APR's Senior Advisor in Video attended IAA UK 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗪𝗼𝗿𝗹𝗱 𝗼𝗳 𝗖𝗵𝗮𝗻𝗴𝗲 - 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗶𝗴𝗵𝘁𝗿𝗼𝗽𝗲 in NYC, and shared some notable takeaways. Insights from IAA's "Marketing in a World of Change" Event 🌍 1. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗶𝘀𝗺: The dialogue emphasized the importance of genuine engagement and cultural competence, noting that brands should plan to commit year-round and build trust within evolving micro-communities. 2. 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻: With less than half of brands ready for crises, adopting a "Prep, practice, perform" approach is essential. 3. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗦𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆: Brands face critical evaluations even in seemingly neutral contexts. Navigating these conversations with care is crucial in maintaining consumer trust. 4. 𝗔𝗜 & 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Harnessing AI for real-time public sentiment tracking is revolutionizing reputation management. The dynamic role of AI in shaping search responses was a major discussion point. At APR, we're committed to leading conversations in this space and supporting brands in navigating these complex challenges. Connect with us to explore how our expertise can guide your brand to thrive in this ever-changing landscape. 🔗 Join the Conversation: Reach out, let's discuss how APR can help you stay ahead in today's marketing production landscape. ----> www.aprco.com #MarketingInsights #BrandLeadership #CrisisManagement #AIRevolution #APRThoughtLeadership

What a week at the Association of National Advertisers Masters of Marketing conference! Erin Wilhoite, APR's Chief Client Officer, attended a session on video presented by Amazon Ads, Bissell Homecare, and BritBox. The presentation noted that brand marketers need to adopt full-funnel video experiences that engage viewers along every step of their journey. 📊 Did you know? By the end of 2023, consumers had 90 streaming options compared to just 50 in 2020. Despite the growth, 91% of consumers encounter at least one irrelevant ad daily, while 82% engage more with relevant ads. Curious to see how these insights can transform your marketing strategy? Connect with us at www.aprco.com to discover more. #MarketingInsights #VideoStrategy #FullFunnelSuccess #APRInsights #ANAMasters

Excited to share key insights from the Association of National Advertisers Masters of Marketing conference we attended this week! During the session "Supercharging Creative Effectiveness with AI," Michael Cohen and Cecilia Dones highlighted a pivotal shift in marketing strategies. Here's what stood out: 📊 75% of marketers feel they're relying on outdated methods, while AI is emerging as a crucial tool for creative effectiveness. 🚀 A whopping 89% of advertisers see the value of AI, yet only 54% have it integrated into their strategy. 🔄 The "flywheel effect" of AI fosters real-time, continuous campaign development and measurement. Global CMO & Innovation Officer Edmond Handwerker take? Solving AI challenges at a system level is essential, but tapping into point solutions helps brands understand the 'why' to better grasp the 'how.' Want to future-proof your brand and tap into these insights? Connect with us at APR to discover how we can help you leverage AI for creative production optimization. #MarketingConference #AI #Innovation #CreativeEffectiveness #APRInsights #ANAMasters

A governance framework can both enhance transparency and uncover inefficiencies across the marketing ecosystem. Are you working with the advisors for your an optimized workstream? #productionoptimist

🌍 Hello Orlando 🌍 Edmond Handwerker and Erin Wilhoite are excited to connect with clients and colleagues at next week's Association of National Advertisers Masters of Marketing in Orlando. DM us here or Reach out! 👉 https://hubs.ly/Q02TFRd00 #ANAmasters #productionoptimists

How are you leading your brand into the future? 💡 Global CMO & Innovation Officer Edmond Handwerker is looking forward to engaging with other brand leaders at #FUTUREADY from IAA UK next week in London & would love to connect with peers, innovators, and #productionoptimists while there. Connect here------> ☎️ 📩 Edmond Handwerker

What's the balance between centralized and decentralized approaches in marketing and creative production? We discuss this and more like marketing process, operations and technologies on this virtual event with Comcast Technology Solutions. Sign up for Episode 7 on the Content Circle of Life webinar series with Comcast: Ad creative production: centralization vs. fragmentation Tuesday, October 15, 2024 | 11:00am ET SIGN UP --->  https://lnkd.in/g3A75yHU #AdTech #MarketingOperations #TheContentCircleOfLife #AdOps

How do you keep up with the latest suppliers entering the industry and/or suppliers that change their offerings? #marketing #procurement #productionoptimists

As you prepare marketing production budgets for 2025...