Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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ADWEEK reposted this
Cue the 🎤drops. Next week our co-founders, Shannon Jones and Yadira Harrison, are taking the stage in NYC to share their expertise on cultural currency, community building, and brand experience. Check the lineup: 📍Tuesday, October 8, 2024 | 10:15 AM - 11:00 AM 📣 ADWEEK House New York: Immersive Brand Moments—Designing Experiences That Captivate and Convert 👉🏾 Shannon joins Pinterest’s Judy Lee and NCM CMO Amy Tunick at Advertising Week New York for chat on capturing consumer attention in today’s saturated marketing landscape. 🔗 https://bit.ly/4eGt2yE 📍Thursday, October 10, 2024| 3:00 PM - 6:00 PM 📣 CURATED by Live Nation Entertainment: Check the Technique 👉🏾 Shannon and Yadira join Shavonne L. Dargan and Tashia Roberts in conversation on how brands can show up authentically for the culture and create unforgettable moments for multicultural audiences. 🔗 https://bit.ly/3Y6WXKC 🚀 Whether you're attending in person or tuning in remotely, we’ll be sharing key takeaways that spark real change. Here’s to authentic dialogue and a celebration of culture that continues to push the conversation forward. Let us know if you’ll be there—what are you most excited about?
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Mediaweek experts are ready with success stories, strategies and data-backed insights to help you drive your media goals. Gain tools to grow in this new era of media, October 29-30 in New York City. https://adweek.it/3zHIATO
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Mediaweek experts are ready with success stories, strategies and data-backed insights to help you drive your media goals. Gain tools to grow in this new era of media, October 29-30 in New York City. https://adweek.it/3TYp7VJ
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VOICE | "Hiring an independent agency means you will hire the people who directly control the decision to work with you. There’s no corporate overlord poking with electric prods. Indies choose where we put energy, how to grow, what to spill blood, sweat, and tears on," writes Jaime Robinson. https://adweek.it/3zSsA19
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Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads—a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses. https://adweek.it/3Naw5mM
Best Buy Taps Disney's Lisa Valentino as President of Its Ad Business
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20 years after Laguna Beach aired, we asked Love Wellness' founder and CEO Lo Bosworth if she would ever return to reality TV 👀 #Brandweek
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Dr. Rick, the longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite Sean Evans as the first brand mascot to submit to the show’s specific kind of culinary torture. Progressive sponsors the branded content piece—which serves as a companion to the latest episode of Hot Ones—continuing its ongoing strategy of embedding the character into pop culture scenarios. https://adweek.it/4ev5Wem
Progressive's Dr. Rick Is First Brand Mascot on The Hot Ones
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ADWEEK reposted this
Google's AI Overview now officially includes ads, enhancing publisher traffic with a new feature that integrates direct links within the text. I have the insider details on how its pitching it to marketers. 👇 W/ insights from Andy Goodwin For ADWEEK
Publisher Traffic Spiked From Google's Gen AI Overview
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It’s a new era for the National Basketball Association (NBA), and its marketing is reflecting that. CMO Tammy Henault said Anthony Edwards, Jayson Tatum, Drew Afualo, and Kai Cenat help reach an expanding fanbase. https://adweek.it/3N8Xup8
NBA Tipoff Ad Passes the Future to New Players and Creators
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