📣 🎉 Our superstar Director of Data Engineering Khushbu Mohta was recently recognized by Cynopsis as a Top Woman in Media in the “Operations Front Runner” category! She received the award earlier this month for her outstanding work on multiple high-level initiatives. Colleagues Carol Gan, Thanh Nguyen, and Shan Lu joined her at the awards ceremony to celebrate her accomplishments. Congratulations on a well-deserved award, Khushbu! 👏
Affinity Solutions
Advertising Services
New York, NY 17,592 followers
Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty.
About us
Affinity Solutions offers the largest consumer purchase dataset of its kind in the U.S. market, providing a clear and comprehensive view of consumers' spending habits, including what, when, where, and how they buy. This information empowers marketers, agencies, and media organizations to understand and predict behavior with unparalleled precision. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we’re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.
- Website
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http://www.affinity.solutions
External link for Affinity Solutions
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2005
- Specialties
- advertising and marketing
Locations
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Primary
1180 Avenue of the Americas
3rd Floor
New York, NY 10036, US
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99 S. Almaden Boulevard
Suite 600
San Jose, CA 95113, US
Employees at Affinity Solutions
Updates
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#AWNY2024 was one for the books! 💥We started the week by sharing the stage with our partners at the National Retail Federation, Bain & Company, and The Walt Disney Company. Mark Mathews, Will Warren, and Christine Chung chatted with Damian Garbaccio about how brands and retailers can harness the power of purchase data to gain valuable insights into customer behavior and enhance every aspect of their business and marketing strategies. 🎉We celebrated the future of retail insights and analytics with our strategic partners at the NRF, Pyxis by Bain & Company, and select retail and commerce executives at the Elsie Rooftop. (In photo L-R: Michael Caldwell, Michael Sayar, Lindsey Henry, Damian Garbaccio, Mark Mathews, Jay Given, Brittney Flynn, Soohyun Gim, Ian Weber) 💡We joined the VAB, Seedtag, Roundel, and Innovid to discuss the powerful combination of CTV and Retail Media Networks to drive critical outcomes like engagement, brand consideration, intent, and actions taken. 🙌Finally, we networked, learned, and returned energized by the enthusiasm for purchase data as the key to building deeper consumer relationships to drive strategic growth. #consumerpurchasedata #retailanalytics #retaildata
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The latest CNBC/National Retail Federation Retail Monitor reveals a complex picture for retailers as we gear up for the holiday season. ↘️ September showed a slight month-over-month decline in retail sales breaking a seven-month streak of gains. ↗️ However, the year-over-year picture remains positive, with consumers spending more than they did last year. Which categories saw the biggest gains and losses? Read more: https://lnkd.in/gFaHGn68 #consumerpurchasedata #retailanalytics #retailsales
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We're heading to Money20/20 to talk all things cardholder engagement! Stop by Meeting Room MC14 near the Exchange Stage to hear how we’re transforming FI Commerce Media with data, AI, and top retail partnerships. Let’s discuss how our Card Linked Engagement model can turbo-boost your card portfolio performance with real purchase insights and personalized incentives! 💳 Fill out the form to schedule time with our team of experts. See you there! https://lnkd.in/ePByTmZz #Money2020 #consumerpurchaseinsights
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🌟 Join Us on Night 2 of Advertising Week New York for Retail's Rousing Rooftop Soirée! 🍸 Get ready to celebrate the future of retail with us in style! We’re hosting an exclusive rooftop cocktail event to mark the exciting new collaboration between Affinity Solutions, the National Retail Federation (NRF), and Pyxis by Bain & Company. Enjoy seasonally inspired cocktails, light bites, and live entertainment by DJ Lohrasp. Network with top industry professionals and get an insider’s look into the transformative power of consumer purchase data. Limited spots available! RSVP to secure your spot: https://lnkd.in/gbqrWqUX #AWNY #consumerpurchaseinsights
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Don't Miss: "CTV and Retail Media 2.0" at Advertising Week New York! Join us on Tuesday, October 8th as our Chief Business & Marketing Officer, Damian Garbaccio, and other industry leaders explore how brands are using the powerful combination of CTV and Retail Media Networks to drive critical mid-journey outcomes like ad engagement, brand consideration, intent and actions taken. Featuring: Damian Garbaccio, Chief Business & Marketing Officer, Affinity Solutions Kailyn Hartmann, VP, Advanced Analytics & Intelligence, VAB Pat Burke, Senior Director, Go-To-Market Strategy, Roundel Dan Mouradian, SVP of Global Client Solutions, Innovid Brian Danzis, President, North America, Seedtag For more information on our full #AWNY activation, visit our landing page https://lnkd.in/gbqrWqUX
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📰 Hot off the press! Mike Biamonte discusses how banks can strike the right balance between increasing ad revenue and delivering meaningful, personalized customer experiences. In his latest post, he explains how targeted, relevant offers not only enhance customer satisfaction and loyalty but also prioritize privacy protection. If you want to keep your brand top of wallet without compromising trust, this is a must-read! 💡 ✨ Check out these essential insights: https://lnkd.in/ekwa4Z-8
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🗽 Join Affinity Solutions at Advertising Week New York! We're excited to be on the ground all week, including two key panel discussions on the transformative power of consumer purchase data and the latest strategies in CTV and Retail Media Networks. 🌟 Let's connect! We’ve set up a private space for meetings all week. Book a session to explore how our insights can enhance your marketing and business outcomes. 📅 Spaces are limited, so visit our landing page to secure your spot! https://lnkd.in/gbqrWqUX #AWNewYork #consumerpurchaseinsights
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We're excited to share the stage and celebrate a new collaboration with Pyxis by Bain & Company and the National Retail Federation at Advertising Week New York! For more details on our activations, visit our landing page: https://lnkd.in/gbqrWqUX
Pyxis RADAR | September 2024 Featuring: - Our latest insights: "Decoding Prime Day 2024 (July): drivers behind the record high Prime Day results" - Product Spotlight: Table Builder - Advertising Week New York 2024: Explore the Future of Retail with Pyxis at AdWeek New York! - New Data and Coverage Updates: TikTok Shop SKU-Level sales now available
September 2024
Pyxis by Bain & Company on LinkedIn
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Join us at Advertising Week New York! 🗽 Our team of experts will be on the ground all week. Don't miss our panel discussion on "Consumer Purchase Data - Marketing's New Currency!" moderated by our Chief Business & Marketing Officer, Damian Garbaccio, featuring industry leaders from The Walt Disney Company, National Retail Federation, and Bain & Company. They'll explore the transformative power of purchase data in enhancing business and marketing strategies. 📅 Monday, October 7 at 3:50 PM - Marketplace Stage. Looking to connect? We have a private space for meetings throughout the week. Secure your spot by visiting our landing page and filling out the form. #consumerpurchaseinsights #AWNewYork https://lnkd.in/gbqrWqUX