AGC Digital

What do you do when feel the fear and do it anyway doesn’t work? And you need to move past the fear? This is the topic of my latest substack article. In the article I go through a list of the obvious and not so obvious signs and symptoms that fear has become your companion. I then go onto share techniques to help you either rest easy with the fear or move through it. This is relevant to any small business owners who are scaling their business or those taking the step up to partnership. If you have enjoyed the article please read more and then share it. https://lnkd.in/enHYFUAY

POV: There is no need to ever be stuck for what to write on social media A while ago I had a very busy period. Life was being chucked at me from all directions: Family Business Council stuff It's fair to say I had no headspace. When my headspace went, so did my creativity and ability to come up with great stuff to talk about on LinkedIn. Not really role modelling what good looks like as an expert in growth and scaling practices! This is the point where I mention I got my trusty swipe file out of great business development content that could serve as inspiration. Oh. This is my helpful tip (and reminder for me): • When you see something you like and think would resonate with your audience on LinkedIn press 'save' • When you are speaking with a client or prospect and they talk about a fear, challenge or pain point, 'write it down' That way, you will never be stuck for what to write again. #businessdevelopment #progresstopartner #lawyers #consultants #accountingandaccountants

If I could only pick 1 business development strategy for accounting firm owners it would be this.... Not posting Not cold calling Not networking Not SEO It would be a client service strategy. All day. Every day. After all, how many other professionals or business owners can rely on clients sticking around for years? And having a legal requirement for your services? And being generally really well connected to other like-minded potential clients? Just stop for a moment and think. How much time and effort do you put into winning new clients? If you took that time and effort to: • Ensure you were delivering a great client service on every job • Have KPIs that prompted action around great client service • Formalise what good client service looks like in your processes via your work flow tool • Train your team and get them bought into what great client service looks like? • Do a client portfolio analysis which prompted the right people getting the 'extra love' • Ditch any clients which were no longer right for your firm How many more client referrals would you get through the door? Would it be that magically, 4-8 client referrals every month, which then over 80% convert? And those are figures that The Accountants' Growth Club members tell us they are achieving by working on this strategy. And this is why our growth assessment specifically looks at client service as a mechanism for growth and scaling. If you want to do this free assessment click on the 'work with me' link at the top of my profile. So what's stopping you from doing this? #accountingandaccountants #clientservice #scaling #growth ?? Want to know more? Click on the '𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲' link at the top of my profile

90% of my LinkedIn posts are text-only. Why? Because I like writing. It comes naturally to me. And as a ghostwriter, it helps me showcase exactly what I'm selling. But it doesn't have to be that way. You're good with video? Do that. You're good with selfies? Do that. You're good with memes? Do that. Only you can pick the right medium. Look, social media is exhausting. It's messy. It's tedious. But mostly importantly, it's a long process. You must pick a medium that you can use for a long time. For me, it's writing. For you, it could be anything else. God knows I'd have left LinkedIn in 2 months if I had to post a picture everyday. But I've been here everyday for 2 years now. Because I picked the right medium for me. Forget the rules. Ignore the gurus. Pick something you like. It will make your time here much easier.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗻𝗼 𝗼𝗻𝗲 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝘁𝗵𝗲𝘀𝗲 𝘁𝗵𝗶𝗻𝗴𝘀? 😡🥺 One of the common topics of conversations I have with accountants, bookkeepers and other accounting professionals is that no one teaches them how to market themselves and their practice. Very often, you are learning by osmosis. And then, there is no certainty that you are learning from the right people. After all, it can be the blind leading the blind. This is why I am delighted to be taking part as a keynote speaker for Intuit Accountants with their Intuit QuickBooks Accountants Marketing Masterclass. It's a 4-part expert-led webinar series taking place on the 24th July. Over 1200 people have already registered! It kicks off with me going back to basics. Talking about the stuff that often gets put to one side when marketing folk get excited about tactics such as TikTok, 'creative', 'copy', 'brand' and other such marketing toys. Nailing the basics is actually where great marketing really starts. Then it is the turn of Lindsey Carroll, a real expert on Intuit Mailchimp who will explore how email marketing really can help you generate more business. Then, it's me again digging into the knotty problem of how to decide on your target market and then monetise this decision. I get a little controversial in this one! Then, the day is finished with Amanda Newton leading a panel of 4 accountants talking about how they are generating work. Here's the link for you to register: https://lnkd.in/eBTfiACx #quickbooks #marketing #accountingandaccountants  

Leave it in our capable hands and relax. Wishing the team all the best for tonight. Will you be watching? #euros24 #england #southgate #meme

#MarketingRant Why oh why do we insist, particularly in B2B marketing, in gating *rubbish* content 🤷♂️ I hold my hands up and say I've been there – leads at all costs 💰 But there's no place for it today – if someone is willing to share their details, email, and phone number give them something worthwhile, not a sales pitch disguised as 'educational' content. Some content like in-depth research where you've put some sweat, and effort to uncover genuinely helpful insights is worth gating, it could be the start of you building a relationship to genuinely help someone (at least that's the mindset I have) – otherwise for me un-gating the majority of your content (read sales pitches) is the way to go. Especially if you want people to learn about your product. Align expectations, don't take people's details pretending to offer them something helpful and then spend 50% of the content talking about why your software is 'on the checklist'. Build trust in your brand, and content – it'll pay off in the long run. Happy Friday y'all 🤠 #B2BMarketing #ContentMarketing

How often do you get out and listen to your clients? Yesterday was a much overdue road trip. I am embarrassed to say I have worked with Olly Evans for many years and never been down to Bristol to see his office. Thankfully, yesterday along with Coral Tolley-Fletcher FCCA Jonathan Vowles Alex Redmond I was in Bristol. A big thank you to Coral for driving there and back. I recommend her company and her driving! The real value of the day for me was listening to what the others were saying about the trials and tribulations of profitably scaling their practices. How often do you do that with your clients?