AGC Digital

Imagine if January felt like just another month. For some accountants, it already does - here’s how. Has the last few months felt tough? Did you feel isolated and alone as you were working long hours with your accounting firm? Truth bomb: 💣 Running an accountancy practice can be tough. You juggle client work, team management, and business development - all while trying to grow sustainably. (And without the training to do much of the non client stuff) That’s where The Accountants’ Growth Club comes in. When you join, here’s what happens: 🔹 You get clarity. Your journey starts with a Growth Accelerator Call. You’ll identify three priorities to move your firm forward and get immediate actions to implement. No more overwhelm about what to do first. 🔹 You build a plan. With your Growth Expert, you’ll create a tailored Growth Plan - no cookie-cutter strategies, just what works for your firm. This means you will move forward faster. 🔹 You focus. You’ll set ONE BIG FOCUS for the next 90 days, so you’re not overwhelmed by too many ideas but making real progress. 🔹 You access expert resources. With 300+ plug-and-play templates, virtual (but in-person) training programmes, and access to a supportive community, you’re never left figuring things out alone. 🔹 You gain accountability. Through coaching, group calls, and daily check-ins, you’ll stay on track to reach your goals. 🔹 You see results. Whether it's adding on over £200k to your bottom line by doing a pricing increase like Shaileen Shah or whether you will finally get to work those 4-day weeks like Natalie Binstead-Wey ACA CTA or whether you will start to see January as just another month like Graeme Morris. You’re not just getting mentoring and coaching by joining - you’re joining a network of accountants who want to grow in a way that works for them. If you want practical, tailored support from people who’ve been where you are, this is the place for you. Get in touch if you want support to grow in 2025!

Are you pouring your heart into your writing, creating content you’re proud of, but still struggling to land clients? You’re not alone. Freelancers, small business owners and professionals in practice often face the harsh reality that passion doesn’t always pay the bills. It’s easy to feel stuck - posting on social media, sending newsletters, and crafting brilliant work that seems to go unnoticed. The truth is, knowing if your marketing is working isn’t always about instant results. It’s about tracking the right signs and focusing your efforts where they matter most. This week, I wrote The Beginner’s Guide to Knowing If Your Marketing is Working - a practical guide to help you spot early indicators of success, avoid the “shouting into the void” syndrome, and build a strategy that connects with the clients you want to serve. From uncovering leading and lagging indicators to understanding the buyer’s journey, this article gives you the tools to market with purpose and start seeing progress - even if the clients haven’t started rolling in. I’ve popped a link to the article in the comments. Let me know what you think.

𝗛𝗮𝗿𝗱 𝗧𝗿𝘂𝘁𝗵 𝗔𝗹𝗲𝗿𝘁: You get the clients you deserve I see this time and time again. I'm often the one that has to point out the obvious to a client or member as well. I don't enjoy this. Too many business owners fall into the trap of unhealthy client relationships. For example: 𝗧𝗵𝗲 “𝗯𝗶𝗴 𝗰𝗹𝗶𝗲𝗻𝘁” 𝘁𝗿𝗮𝗽: Fear of losing that much monthly revenue keeps you stuck in an unequal dynamic. 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝘁𝗼𝘂𝗴𝗵 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀: Like raising fees or addressing unacceptable behaviours. (𝘵𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘣𝘪𝘨𝘨𝘪𝘦!) 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝗺'𝘀 𝗿𝘂𝗹𝗲𝘀: Getting the work done to time even when clients miss the deadlines to get the information to your firm. The cost? Burnout, poor team morale, and a business that’s constantly in crisis mode. But it doesn’t have to be this way. Healthy businesses thrive on equal relationships. That means your clients respect you, your team, your time and how your firm wants to work. In my latest substack article, I cover: ✅ The 6 reasons firms and fee earners fall into this trap ✅ What these unequal relationships are really costing your firm ✅ Practical steps to set boundaries and take back control. Here's the article: https://lnkd.in/eKyWacSn I’d love to know whether you can relate? Do like, share or comment if you find the article valuable.

What do you do when feel the fear and do it anyway doesn’t work? And you need to move past the fear? This is the topic of my latest substack article. In the article I go through a list of the obvious and not so obvious signs and symptoms that fear has become your companion. I then go onto share techniques to help you either rest easy with the fear or move through it. This is relevant to any small business owners who are scaling their business or those taking the step up to partnership. If you have enjoyed the article please read more and then share it. https://lnkd.in/enHYFUAY

POV: There is no need to ever be stuck for what to write on social media A while ago I had a very busy period. Life was being chucked at me from all directions: Family Business Council stuff It's fair to say I had no headspace. When my headspace went, so did my creativity and ability to come up with great stuff to talk about on LinkedIn. Not really role modelling what good looks like as an expert in growth and scaling practices! This is the point where I mention I got my trusty swipe file out of great business development content that could serve as inspiration. Oh. This is my helpful tip (and reminder for me): • When you see something you like and think would resonate with your audience on LinkedIn press 'save' • When you are speaking with a client or prospect and they talk about a fear, challenge or pain point, 'write it down' That way, you will never be stuck for what to write again. #businessdevelopment #progresstopartner #lawyers #consultants #accountingandaccountants

If I could only pick 1 business development strategy for accounting firm owners it would be this.... Not posting Not cold calling Not networking Not SEO It would be a client service strategy. All day. Every day. After all, how many other professionals or business owners can rely on clients sticking around for years? And having a legal requirement for your services? And being generally really well connected to other like-minded potential clients? Just stop for a moment and think. How much time and effort do you put into winning new clients? If you took that time and effort to: • Ensure you were delivering a great client service on every job • Have KPIs that prompted action around great client service • Formalise what good client service looks like in your processes via your work flow tool • Train your team and get them bought into what great client service looks like? • Do a client portfolio analysis which prompted the right people getting the 'extra love' • Ditch any clients which were no longer right for your firm How many more client referrals would you get through the door? Would it be that magically, 4-8 client referrals every month, which then over 80% convert? And those are figures that The Accountants' Growth Club members tell us they are achieving by working on this strategy. And this is why our growth assessment specifically looks at client service as a mechanism for growth and scaling. If you want to do this free assessment click on the 'work with me' link at the top of my profile. So what's stopping you from doing this? #accountingandaccountants #clientservice #scaling #growth ?? Want to know more? Click on the '𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲' link at the top of my profile

90% of my LinkedIn posts are text-only. Why? Because I like writing. It comes naturally to me. And as a ghostwriter, it helps me showcase exactly what I'm selling. But it doesn't have to be that way. You're good with video? Do that. You're good with selfies? Do that. You're good with memes? Do that. Only you can pick the right medium. Look, social media is exhausting. It's messy. It's tedious. But mostly importantly, it's a long process. You must pick a medium that you can use for a long time. For me, it's writing. For you, it could be anything else. God knows I'd have left LinkedIn in 2 months if I had to post a picture everyday. But I've been here everyday for 2 years now. Because I picked the right medium for me. Forget the rules. Ignore the gurus. Pick something you like. It will make your time here much easier.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗻𝗼 𝗼𝗻𝗲 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝘁𝗵𝗲𝘀𝗲 𝘁𝗵𝗶𝗻𝗴𝘀? 😡🥺 One of the common topics of conversations I have with accountants, bookkeepers and other accounting professionals is that no one teaches them how to market themselves and their practice. Very often, you are learning by osmosis. And then, there is no certainty that you are learning from the right people. After all, it can be the blind leading the blind. This is why I am delighted to be taking part as a keynote speaker for Intuit Accountants with their Intuit QuickBooks Accountants Marketing Masterclass. It's a 4-part expert-led webinar series taking place on the 24th July. Over 1200 people have already registered! It kicks off with me going back to basics. Talking about the stuff that often gets put to one side when marketing folk get excited about tactics such as TikTok, 'creative', 'copy', 'brand' and other such marketing toys. Nailing the basics is actually where great marketing really starts. Then it is the turn of Lindsey Carroll, a real expert on Intuit Mailchimp who will explore how email marketing really can help you generate more business. Then, it's me again digging into the knotty problem of how to decide on your target market and then monetise this decision. I get a little controversial in this one! Then, the day is finished with Amanda Newton leading a panel of 4 accountants talking about how they are generating work. Here's the link for you to register: https://lnkd.in/eBTfiACx #quickbooks #marketing #accountingandaccountants  

Leave it in our capable hands and relax. Wishing the team all the best for tonight. Will you be watching? #euros24 #england #southgate #meme