Congratulations! That's fantastic news. We're proud to be a small part of such a great team!
Brand, Content & Digital Strategy | Transforming travel inspiration into economic growth | Director of Integrated Marketing, Travel Oregon
We were pretty honored to find out last week that Travel Oregon’s content program won a CMA award for “Best Content Strategy” in 2024. 🤠 No, it's not a country music award. The Content Marketing Award (CMA) by Content Marketing Institute is the “largest and longest-running international content marketing awards program recognizing the best in strategy, content creation, and visual & audio storytelling.” This award recognizes how our editorial program embraces our brand idea of “guiding travelers through our Northwest Wonderland” and how we fulfil that mission across owned channels—print, web, e-mail and social—to meet the traveler at every step of their journey. This work touches almost every team at our agency and too many external partners. But I want to recognize a few folks who are the closest to execution of the work. Huge props to internal folks: Ariana, Amy, Cecilia, Heather, Jen, Jessie, Mark, Michael, Katy, our partners at MEDIAMERICA, Sparkloft Media, ThinkShout, Ten Bridges, Agency Tourism Marketing & Locl who work on creating amazing content (and stable platforms for said content). I’d also be remiss not to mention the alumni who laid the foundation for the program including Aleta, Bryan, Ashley, Emily, Kate, Sachie, Kayla, Rhiannon, and Stephen (Substance). Thanks Todd & Kevin for allowing us to experiment and fail often (Foursquare! Snap!) https://lnkd.in/gRBiuupR #contentmarketing, #dmo, #tourism