Our AGEN Z members are always researching current #prtrends in order to stay well-versed with the #publicrelationsindustry. One of these trends includes #influencermarketing, which has revolutionized both #socialmediamarketing and #contentcreation. Check out our Client Manager Alissa Moore's blog on influencer marketing's impact within the PR world.
One thing all PR people know is how important it is to stay flexible. This is especially true in the era of social media and the growth of influencer marketing. For my senior topic trend presentation, I am sharing about how influencer marketing has changed the way PR pros gain media coverage and see deliverable results. Read my blog post below for more on this topic! #influencermarketing #publicrelations #socialmediamarketing