Aha Media Group

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Is GEO the new SEO? Nope. But generative AI is changing search, and new research suggests what to do about it. Improving your content with generative engine optimization (GEO) can increase your visibility by as much as 40%. Learn how in our latest blog. https://lnkd.in/d-J7gcCj

🐾 Happy National Dog Day! 🐾 We’re celebrating our four-legged team members who bring joy, loyalty, and a lot of tail wags to our lives and workspaces. From office shadows to Zoom call companions, these pups are an essential part of our team. Meet some of our furry friends! Share stories of your canine companions in the comments. 🐕 #NationalDogDay #DogsofAhaMedia

Short answer: We don’t know exactly how zero-click trends apply to healthcare. But here’s what we do know: ▶ Up to 2/3 of all searches across the web end without a click – increasing engagement on platforms and reducing website traffic. ▶ 7% of all searches are healthcare-related, roughly 70K per minute. That’s more than 1 billion health-related queries each day. But here’s the big question: Does 2/3 of that massive number also end without a click-through? 🤷♀️ Healthcare is different from other industries. When someone searches for health information, their needs, urgency, and behaviors don’t always match typical consumer behavior. That’s why we’re digging into the data to understand how zero-click trends impact health queries specifically. And at which stage of the patient's journey. Over the next few weeks, we'll share insights from our research and a recent conversation with SparkToro's Amanda Natividad – where we explored how zero-click searches could be reshaping patient engagement and what this means for healthcare marketers like us. Stay tuned for the data-driven answers you’ve been waiting for! #HealthcareMarketing #ZeroClickContent #SEO #PatientEngagement #hcmktg SparkToro

How often should you send emails? This question comes up a lot. Our advice is to be consistent, but don’t bombard. 73% of people cited sending too frequently as their reason for unsubscribing. (Campaign Monitor) B2C marketers tend to send 2 to 5 emails per month. B2B marketers should send at least 1 per month and no more than 5. (CoSchedule)

Generative AI is having an impact on your organic traffic. And that impact is only going to grow. 😰 What's a healthcare marketer to do? Simple: Shift your SEO strategy ever-so-slightly to boost your visibility in generative search engines. 1. Incorporate images and videos (and make sure your metadata is 👌). 2. Cover info thoroughly, but use web writing best practices to make it quotable: ▶ Short sentences ▶ Chunking ▶ Bulleted lists 3. Spell out and answer follow-up questions your audience may have. AI is changing so fast that we just updated this article from May 2024 to give you the latest insights. Check it out for more tips: https://lnkd.in/gqVxdt2V cc: Ann Key #healthcare #contentmarketing #SEO #GEO #AIsearch

Why is this 4-minute video one of the best content marketing how-to videos? Because it highlights the most important aspects of healthcare communication: ▶ Empathy and humanity ▶ Powerful brand storytelling ▶ The emotional connection in content marketing That's why Empathy: The Human Connection to Patient Care from Cleveland Clinic is Ahava Leibtag's pick on the list of The Top 15 Content Marketing How-To Videos. Watch the video below and check the link in the comments to see the other 14 videos chosen by some of our favorite content marketers. https://lnkd.in/giCZhmby cc: Robert Rose, Joe Pulizzi, Cathy McPhillips, Paul Roetzer

Your opinion matters! We’re closing in on the final days of our survey on provider bios. Don’t miss the chance to contribute your opinions and help us make informed recommendations. https://lnkd.in/g2UzKYgf

📣 Calling all healthcare marketing professionals! Ready to take your content strategy to the next level? Join Ahava's upcoming workshop, where she'll help you draft a winning plan using real-world examples. What will be covered: ☑ Building editorial pillars for consistent content ☑ Mastering content reuse and reskinning ☑ Leveraging email as your marketing superpower ☑ Navigating organic vs. paid strategies Plus, you'll dive into persuasive language, AI use cases, and managing up effectively. This workshop is tailored for intermediate to advanced healthcare marketers. Come with your draft strategies in hand, and leave with actionable insights. Don’t miss out—space is limited! Register at https://cmi.media/cmw24 and use our code to save $100. #CMWorld #HealthcareMarketing #ContentStrategy #DigitalMarketing #AIinHealthcare #EmailMarketing #Workshop

What makes an email, well, click? What just-right formula convinces recipients to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. In 2024, people worldwide are sending and receiving an estimated 361.6 billion emails daily. And that number is rising. So, in a world where email is only becoming more prevalent, here are 20 stats you need to know. https://lnkd.in/g76VBxZs