Airfoil Group

Global Epicenter of Mobility (GEM) is uniting local changemakers and industry leaders alike on its mission to transform Detroit into a global hub of innovation driving a brighter tomorrow in mobility.   Check out their video at the link to learn more!

If you’re not specially tailoring content to each channel and regularly adapting your strategy as data rolls in, you may be missing valuable opportunities to maximize your brand presence online.   Our Senior Marketing Analyst Kelsea Fitzpatrick wrote a new blog on our site all about how best to analyze and optimize your social media engagement – check it out here: https://lnkd.in/gyNExVmA

We had a wonderful time connecting with tomorrow's PR leaders at Grand Valley State University's career fair last week! Thank you to every student who stopped by and chatted with our team, and thank you to Grand Valley State University Career Center for inviting us out. ⚓

I’m thrilled to share that Airfoil has been recognized as a Ragan Communications and PR Daily Top Agency in 2024. I feel lucky to work with such an amazing team. This honor is truly a reflection of their hard work and relentless dedication to the success of our clients. Congratulations to the other firms featured alongside us on this list - we're in great company! Read more here: https://bit.ly/3YhhQ5O

Our Senior Account Executive Kyle Cronin traveled to San Diego last month to support our client L&L Products at CAMX - The Composites and Advanced Materials Expo, where they unveiled two new products. The team connected with members of the media for interviews and on-site demonstrations of their latest innovations. If your company is looking for support on an upcoming tradeshow, our team can partner with you to bring your vision for pre-event communications, onsite activations and ongoing media relations to life. Learn more here: https://lnkd.in/gVa7PfBA

Our client Memorial Healthcare is the first hospital in Michigan to offer an innovative new treatment designed to slow the progression of Alzheimer’s. We were happy to connect Dr. Cara Leahy, director of cognitive disorders at the Owosso healthcare system, to the ABC 12 news team in Flint to discuss the impact of this treatment and the importance of early diagnosis and intervention – check out the story here: https://lnkd.in/gzSFN6ZH

Today we’re celebrating five years since our Account Director Amanda Braniecki joined the team! Amanda brings well-informed ideas and a fresh, adaptable perspective into every client interaction, inspiring the best work from our team by leading with strong, valuable counsel. Thanks for all you do, Amanda!

Is your content marketing creating the right value for your target audiences? If not, it could be time for a strategy overhaul. Don’t sweat it – our Senior Account Executive Kyle Cronin has penned a new blog exploring all that goes into an effective content marketing strategy, from segmenting audiences to developing a strong message framework and more: https://lnkd.in/gjy9Bbsn

The Month of Caring fun continued last week as several members of our team headed out to Fenton with Forgotten Harvest for our annual volunteer day on the farm! Together with our fellow volunteers, we helped harvest 7,870 ears of corn that will go on to support local charities bringing nutritious food to Metro Detroit families free of charge. To learn more about Forgotten Harvest's mission and how you can get involved, visit their website: https://lnkd.in/eZ4yFmd

We kicked off our annual Month of Caring by building blankets for Fleece & Thank You! Each of these blankets will go on to provide warmth and comfort to children in pediatric hospitals across Michigan. Thank you to Heather and the entire Fleece & Thank You team for the opportunity to make an impact through such a fun, hands-on activity!