Albertsons Media Collective

Earlier this month, Kristi Argyilan, SVP, joined Aisha Khan, Executive Director, Global Commerce Client Acceleration for GroupM and moderator Michael Burgi at the Digiday Media Buying Summit for a discussion around the future of Retail Media. The trio discussed... 💡 The explosion of #RetailMediaNetworks across all industries. Kristi noted that grocery is a unique type of retailer though, with extremely active customers. At Albertsons, 36 million active loyalty members are shopping multiple times per week offering valuable insights for advertisers. 💡 The movement toward RMN standardization and how it will ultimately help advertisers and agencies navigate multiple media networks. 💡 The non-endemic opportunity and how The Collective is leveraging existing and new partnerships across the industry.

Did you catch Michael Halverson, Principal Product Manager, discussing his predictions for in-store opportunities with Skai? Watch the full video from #GroceryShop featuring other innovative industry leaders below!

Oikos mixes up a winning formula for sales growth at Albertsons Companies with Flywheel and Criteo.   Oikos, a leading Greek yogurt brand from Danone, partnered with Criteo and Flywheel to drive campaign success beyond ROAS on Albertsons. By combining a comprehensive media strategy with data-driven insights and Flywheel technology, the brand was able to drive an 18% increase in daily sales on Albertsons.   Learn more about the winning recipe here: https://lnkd.in/e82m_ewU

Since announcing our latest partnership with Fetch last week, we’ve seen incredible support! AdExchanger’s James Hercher highlights our deal with Fetch and Mondelēz International, what it means for the industry, and the new capabilities it offers. “For instance, one thing Fetch can do with its new Albertsons Media Collective partnership is to customize ads or target shoppers based on a broader view of a person’s shopping habits,” - David Parisi, Fetch.    Check out the full story here: https://lnkd.in/g_M3zNcR 

“We aren’t just offering impressions; we offer value through deep shopper insight and impactful brand storytelling.” -Michelle Did you catch Michelle Kircher-Weiskittel, Head of Media, Creative and Operations, on The Retail Podcast? Listen below or read more here: https://lnkd.in/gDrfgfMr

At Albertsons Media Collective, we believe marketing and merchandising are two sides of the same coin, and fostering a strong relationship between the two is critical to supporting our brand clients. Last week, members of The Collective team attended the National Frozen and Refrigerated Foods Association, Inc. Convention (NFRA) with our Albertsons Companies merchant teams. NFRA is a merchandising led event that enables us to meet with more than 100 brands in just 3 short days and host more than 45 one-to-one brand meetings to strategize, plan and discuss new product capabilities, and national programming solutions.

What a week at #Groceryshop2024!    ✅ Our team hosted more than 45 meetings with partners and clients for strategic planning and collaborative goal setting.    ✅ We introduced two new leaders–Julian Mintz, VP of Sales, and Sean Quick, VP of Commercial Strategy and Activation–who will help drive continued growth for The Collective.   ✅ We hosted an incredible event with our partners at Fetch to celebrate our recent first-of-its-kind retail media expansion.    Until next time, Groceryshop! 👋

This week at #AWNY2024, Jinu Peyeti, Senior Director of Audience, Insights and Measurement, participated in some thoughtful discussions on navigating the ever-evolving retail media landscape. 💡 First, Jinu joined moderator Laurel Rossi and fellow panelist, David Rusli, Amanda DeVito, MBA and Jatinder Singh to discuss the future of technology in advertising and the role it plays in driving efficiencies and effectiveness. 📈 Jinu also joined a panel for the CIMM Summit Town Hall focused on media measurement. The group highlighted the importance of standardization within retail media measurement, which The Collective continues to support the IAB on.

At Groceryshop this week, we announced a first-of-it's-kind partnership! As Fetch's first #retailmedia extension partner, new avenues for CPG brands looking to drive retailer-specific sales will be unlocked with The Collective. Now, brands can collaborate with Albertsons Media Collective to incorporate Fetch into their existing marketing mix, enabling brands to more efficiently and effectively reach customers across the entire funnel. “This partnership complements our existing platform, giving shoppers more opportunities to benefit from every transaction both in-store and online.” -Chris Placencia, Senior Client Success Director Check out the full story below via Progressive Grocer.

Last week, we welcomed Sean Quick and Brian Watkins to our growing team of innovators. Today, we are pleased to extend that welcome to Julian Mintz, Vice President of Sales for Albertsons Media Collective. Julian brings over 15 years of experience building successful teams and fostering partnerships with Fortune 100 brands. His deep expertise spans fast growth, emerging media platforms, first-party data and measurement, mixed media strategies, custom content curation and more.  Most recently with Roku, Julian has also served in leadership roles for various digital and streaming media companies. As VP of Sales, Julian is excited to tap into these skills and vast experience to drive growth for our clients and elevate all of Albertsons retail media offerings, including Collective TV. Welcome, Julian!