Allied Sports

Nearly half of Americans have parallelophobia, or a fear of parallel parking. So, what does that have to do with esports? Two of the best esports orgs in the world — Cloud9 Esports, Inc. and NRG — understand why precision matters, in League of Legends and in the parking lot. Today, we launched the first broadcast campaign for Kia America as an Official Partner of the League of Legends Championship Series, featuring players from Cloud9 and NRG testing the Kia EV9 and its Remote Parking Assist function outside Riot Games Arena.    Allied Sports had some fun creating and producing this campaign with our friends at 1Park9. Check out this first spot called "Parallel Precision" which will run with other new content throughout the LCS Summer Split. Another example of why we love helping modern marketers like Kia make the shift from Sponsor to Storyteller. Brad Mays, Kyumin Shim, Melisa Lezama

We're excited to welcome two legends to the Allied Sports family: 🥊 Former Undisputed World Heavyweight Champ, Lennox Lewis and 🏈 Former All-Pro and Walter Payton NFL Man of the Year, Anquan Boldin Led by our Talent Marketing team, we will be supporting their business ventures, brand marketing, and charitable initiatives. #AlliedPride

For the second year in a row, Allied Sports is thrilled to count one of our own among the industry’s #Rising25.    Congrats Marina Gialanella! So well-deserved because you personify what it means to be Allied.   And to Front Office Sports and all the Class of 2024 honorees, thank you for inspiring the future of #sportsbiz.    https://lnkd.in/gip_mqHt   #AlliedPride

Why do 97% of our employees agree that senior leaders value people as the most important resource at Allied Sports?   Here are three reasons, according to anonymous feedback provided by our team members in Sports Business Journal’s Best Places to Work in Sports survey: 1. “The company sees people as its product. As such, there is an inherent emphasis on creating a culture that is open, collaborative, and understanding." 2. “In an industry that can be very competitive, Allied takes the time to choose the people that will make everyone else in the company better.” 3. “…growth and improvement is not just acknowledged, it’s addressed and pursued with intention and I’m invited to be a part of that process.”   Our Experiences team is #hiring for a Senior Production Manager role that will be integral to one of the fastest growing divisions at Allied Sports.    Click below to apply and follow us for future opportunities. https://lnkd.in/gwNbMGxj   #jobsinsports #alliedpride

Golf is exploding in popularity, and our client Cisco is "teeing up tomorrow" for our friends at the United States Golf Association (USGA). It's customer stories like this that showcase the impact of being more than just a sponsor. 👏 Ashley Navarra Marusak, Mickey Ericson, Rob Neumann, Rob McQueen

Congrats to our clients at T. Rowe Price and friends at the Baltimore Orioles and Elevate. 🤝 Allied Sports was proud to be part of this first for Birdland at such an exciting time for both hometown organizations. This partnership provides a marquee platform for T. Rowe Price to tell its brand story as part of the fabric of the community.   #AlliedPride   Theresa McLaughlin, Rich Santos, Meara Ranadive, Meghan Azevedo, Michele Renaud T.J. Brightman, Ray Naimoli, Anthony Verni, Jeff Knapple.

How do local brands catch a rising star around big sports moments for the hometown team? Allied Sports offers unique insight into what athletes want from brands, helping marketers navigate the art of storytelling through player endorsements. But don’t just take our word for it – check out what two of our leaders, Sean Barror and Brian Nelson, had to say to Dana Gerber of Boston Globe Media against the backdrop of the #NBAFinals. https://lnkd.in/gMCHZ89W Want more insights? Follow us to keep up with the latest from Allied Sports!

We are #hiring! Come join one of Sports Business Journal’s Best Places to Work in Sports (based on a survey of your future co-workers).   Calling all graphic designers. Put your creativity into action as part of the award-winning team that’s turning sponsors into storytellers. Why you?   - You find inspiration everywhere - You sweat the details of design - You have range as a visual artist - You’re a quick learn and can quick turn  - You love seeing your work on sports’ biggest stages!   Learn more and apply here: https://lnkd.in/gpCYwjhG   #jobsinsports #alliedpride

Here’s what you may not know about the 30 million Lega Serie A fans in North America:   They are young, affluent, and strongly connected to Italian culture.    We believe there is a huge opportunity for brands to connect North American soccer fans with Italian excellence at the crossroads of sports, culture, and entertainment.   Today, we are announcing our partnership with Lega Serie A USA, leading domestic sales and strategy for IFFHS’ “Best League in the World” for 2024.    Benvenuti Lega Serie A! 🇮🇹 ⚽️ https://lnkd.in/eJqBK__b   Andy Mitchell Alessandro Gherardi Jenna Urgo Connor Laubenstein   #SerieA #AlliedPride #SportsMarketing

Our client Atalanta B.C. is on the verge of history. The rising Lega Serie A club will play in the Coppa Italia final tonight and the UEFA Europa League final next week. What does that mean for the club’s next jersey sponsor? An opportunity to be at the forefront of Atalanta’s evolving global brand – literally. Allied Sports is proud to be leading the search with Atalanta, helping modern marketers feel the power of a global fan base that is loyal to sponsors. - 1.5x more likely to recall jersey sponsors - 2.1x more likely to purchase brands that sponsor their favorite team - 1.9x more likely to have increased brand affinity for a sponsor of their favorite team Check out this Forbes article to learn why writer Emmet Gates called Atalanta “a joy to football.” https://lnkd.in/evCu9zM2