The regular season may be over, but the WNBA (Women's National Basketball Association) is showing no signs of slowing down.
Fans are watching:
- 3x: League Pass subscriptions more than tripled to start the season
- 100%+: Viewership of live games is up 133% on Ion and 170% on ESPN (YoY)
- 508,000: ESPN’s pregame show WNBA Countdown has drawn more viewers than games did on the network last year
Fans are showing up:
- 320%: Every single team posted double-digit increases in game attendance, while the Fever saw a 320% increase
- 1st: The Las Vegas Aces became the first team to sell out every home game
- $2M: Record for single-game ticket revenue, set by the NY Liberty
And fans are repping their favorite teams and players:
- 756%: Increase in WNBA Store transactions in just the first month of the season
- 500%: Increase in WNBA merch sales on Fanatics by mid-season
- Less than 1 hour: In Sept, Caitlin Clark's signature Wilson basketball launched, and sold out in 40 minutes
Congratulations to the WNBA on an unprecedented regular season, and what will undoubtedly be a page-turner of a post-season.
The growth of the W won't stop any time soon. For brands still wondering if this is a story you want to be a part of, Allied Sports has just one question - what's stopping you?