AllSaints

Last Wednesday, we hosted a lunch time Diwali celebration at our East London Studios. Knowing that many of our colleagues would be celebrating Diwali with their friends and families the following day, this event gave our office teams the chance to step away from their desks to mark the festival, share some great food and socialise with colleagues from across the studios. Team members Katrina Quarton (Assoc CIPD), Maya Doshi, Nikitha Suresh, Kaneez Rizvi, Chhaya Sharad, Tarmin Rahman and Carrie Goode decorated the space with fairy lights, balloons and Diwali bunting. They also set up the table with some delicious traditional foods. This was sourced from local East London restaurant, Rajmahal Sweets Brick Lane and turned out to be such a hit, we had to make a return trip! We loved seeing so many of our teams come along to join in the celebrations with their colleagues who were marking the festival and hope that all of our team members celebrating the festival of lights later that week had a special Diwali with their loved ones. #WeAreAllSaints 

This morning we opened the doors to our new boutique in Outletcity Metzingen. Our first outlet location in Germany, we’re thrilled to have expert partners OUTLETCITY AG alongside us on this journey. As Europe’s largest outlet, we’re joining an established base of over 170 premium and luxury brands and ready to make our mark. We’ve had team members from the UK, Ireland, and Italy all make the trip to support the opening and set our new Metzingen store team up for success. Special thanks to Francesca Mallinson, Simon Grant, Karolina Skladanek and Fardous Rahman who have been leading on this project. We were delighted to cut the ribbon to our new store with our OUTLETCITY AG partners this morning and begin welcoming customers to this new location! The store is now in the capable hands of brand leader Sura Aldehesi and her team who are excited to introduce many new customers to our brand this year and beyond. We’re ready to make the AllSaints magic happen in Metzingen. Come and experience it for yourself this winter. #WeAreAllSaints

Hello again Soho. What better way to celebrate 30 than with a new store opening? We’ve popped back up in Soho, New York for the festive season and it feels so good! Our brand new pop up will be here from now until after the Christmas period. We had a two week turnaround on this new location and thanks to the extraordinary efforts of Francesca Mallinson, Sharon Nicholson, Brandon Walden, Eric Jackson, PETER KIRWAN, Kate Hinchliffe, Claudia Lopez Cuevas, Greg Merryman, Nicole Walsh, Francisco Javier Folla Ruiz, PMP®, Luciana Males, Megan Sternstein, Melissa Torres, Jackie Perez, Deborah Sanchez, Matthew Garcia, Nick Barbarise and many other members of our retail operations, people and culture, distribution centre, visual merchandising, technology, merchandising and store design teams - we’ve done it - we’re open! We also have a wonderful new Soho store team who we are so excited to work with and already proud of for their hard work in getting us to opening day! If you find yourself in Soho this AllSaints day or across the festive season, make sure to stop by. Our beautiful BLVCK MVGIC collection is available to shop and our store team will be creating magical AllSaints moments on our shop floor every day! We can’t wait to see you! #WeAreAllSaints 

Today marks AllSaints Day and our brand's 30th anniversary. Thank you to all of our customers and colleagues who have been a part of our journey so far. It’s been a special first 30. We could not be more excited for what's to come. 30 Years. We are AllSaints and AllSaints is all of us. #WeAreAllSaints

Last night we hosted an exclusive, spooky dinner for some special friends of the brand and members of the press. With AllSaints Day, the 1st of November fast approaching, it felt like the perfect time to celebrate 30 and our AW24 BLVCK MVGIC collection. We chose the unique subterranean space of Deadhouse at Somerset House as our venue. Guests experienced an atmospheric walk through to the lower crypt where they were greeted by beautifully up-lit mannequins dressed in some of our favourite BLVCK MVGIC collection pieces. Candle lit lanterns decorated the space with a supernatural fog settling just above the ground! As well as getting to explore our BLVCK MVGIC collection, guests also got to take in our three new fragrances and enjoy especially curated cocktails followed by a three course meal. The Physic Sisters joined us to host tarot card readings and DJ Millie Cotton provided a setlist of impeccable tunes to soundtrack the evening.  A huge thank you to COO Catherine Scorey Jobling, design director Rebecca Nye our PR and marketing team lead by Cassie Babayan, social team lead by Vanessa Wesnak and visual merchandising team members Sarah Buchan and Myles Burgher for their work in creating such a memorable event. #WeAreAllSaints 📸 Shaun James Cox

Earlier this month, six members of our finance team used one of their paid volunteering days to support at Ealing Soup Kitchen in West London. Ealing Soup Kitchen has been helping the homeless and those in need since 1973, giving them warm meals, clean clothes, haircuts, shower facilities and a safe space to talk and be listened to. The group made up of Alan Tang, Dhvanika R., Dylan Keaveney, Sajni Wadhia, Magdalena Motylinska and Sian Cummins spent their day at the centre organising donated clothes, cooking up a chicken casserole and serving a three course meal to the soup kitchens visitors that day.  As well as lending their time, the group, supported by lots more of their colleagues from our finance department, baked up a storm for a Halloween themed cake sale in our East London Studios to raise funds for the soup kitchen. The total amount raised will be matched by AllSaints. We asked international tax manager, Sajni Wadhia, what made Ealing Soup Kitchen a charity she was keen for the finance team to support this year? “Ealing Soup Kitchen has always resonated with me because it addresses the immediate needs of those in our community while fostering a sense of dignity and belonging. The idea of creating a space where everyone feels valued and cared for is something I’m passionate about. Supporting the soup kitchen allows us to make a tangible difference in people’s lives, and I’m proud to be part of a team that shares this vision.” You can read more about the work of Ealing Soup Kitchen here: https://lnkd.in/emWP3jn3. If you’d like to join a brand that prioritises doing good in the communities it's a part of, check out our current opportunities today: https://lnkd.in/gHE3aTah #WeAreAllSaints

Continuing our AllSaints Icons series where we celebrate our team members who have contributed to 10 or more years of our brands 30 year journey, today, meet partner brand leader, Daneya Williams. Daneya is based in our Bloomingdales Michigan Avenue store and has been contributing to the success of our brand for the past 11 years. 1. Tell us a little bit about your AllSaints journey? "I’m approaching my 11-year anniversary with AllSaints, a journey that began with a spark of intrigue and passion for fashion! From the moment I stepped into an AllSaints concession, I was captivated by its unique aesthetic — wooden floors, metal rails, silk and knit dresses, intricate beading, and leather — I knew I had found my place in fashion. Starting as a part-time stylist, I worked my way up to floor manager and eventually reached one of my proudest moments when I became a partner brand leader." 2. What's been your proudest moment as a member of the AllSaints team? "Stepping into the role of partner brand leader was an achievement that not only reflected my dedication to the brand and my team, but also symbolised the endless possibilities that AllSaints offers. My 11 years with the brand have been grounded in the resilience, growth, and inclusivity that define AllSaints." 3. What's made the culture one you've wanted to be a part of for 11 years and counting? "It’s a brand that not only fosters professional development but also cares deeply about the wellbeing of its team members. My loyalty and passion are a testament to a culture that nurtures talent and provides opportunities to thrive. I am honoured to have had an incredible 11 years of success and leadership at AllSaints! Here’s to many more." #WeAreAllSaints

Last week, as a part of how we have been marking UK Black History Month (BHM), members of our Anti-Racism employee led community gathered alongside founder and MD of Fashion Minority Report, Daniel Peters at our East London Studios to record a podcast episode to share internally with our teams. The theme of this year's UK BHM is ‘Reclaiming Narratives’. We felt this made a powerful theme for our podcast episode.  Hosted and curated by engagement and culture advisor, Katrina Quarton (Assoc CIPD), conversation centred around exploring what the theme of ‘reclaiming narratives’ meant to each of our panellists, the people of black heritage who have served as sources of inspiration to each of the group, the power of reclaiming our own self-narratives and the importance of passing on and exploring cultural narratives with our children. A core topic of conversation that came up was the importance of fostering a sense of belonging so that no one feels like they have to minimise themself to fit in. The group also discussed how businesses can make meaningful change by championing more conversations that recognise the people behind the scenes who are doing great work and supporting their climb. Mothers, friends, cultural trailblazers and icons all played roles of inspiration for our panellists and the fundamental role of community was highlighted. The power of language in influencing narratives was also explored as was the importance of creating space to have the conversations. We’re so grateful to our panel - Jocelyn Quartey, Samantha Johnson, Kaneez Rizvi, Faaria Roojee and Daniel Peters for sharing their stories, perspectives and insights across the discussion. We're delighted to share the finished episode with our teams this week and to continue these conversations across the remainder of UK BHM and beyond. #WeAreAllSaints 

Earlier in October, we were delighted to celebrate the launch of our new fragrance collection alongside valued partners, Nordstrom at Wolf NYC. The venue provided the perfect setting to showcase our new fragrance in and the ideal contemporary and relaxed setting for mingling with new and familiar faces. Our guests included friends of the brand, fashion editors and a number of Nordstrom’s VICs (Very Important Clients). Before sitting down for a three course meal, guests were invited to enjoy our interactive fragrance display and to select their favourite fragrance to have personalised on-site. Signature cocktails were also served across the evening, all designed to complement the notes of our new fragrance collection. Thanks go to our North America PR & Marketing team lead by James Schuck and our partners at Nordstrom for organising such a memorable evening. #WeAreAllSaints 📸 BFA

Last week, we opened our doors to a brand new location on the outskirts of New York. Introducing AllSaints, Belmont Park Village.  This newly opened Value Retail, The Bicester Collection village location offers a premium shopping experience in a region of rich cultural heritage. With a host of brands opening across the coming months, we’re excited to be one of the first to welcome customers this fall. The store fit incorporates our ALLSAINTS LED lighting, a display of our original Singer sewing machines and of course our bespoke fixtures and furniture. A focal point of the store is our custom chandelier, suspended over the centre of the space to provide ambient lighting to showcase our collection. Successful store openings are always thanks to the input of many teams. A big thank you to PETER KIRWAN, Nicola O'Brien, Perry Feneley, Francisco Javier Folla Ruiz, PMP®, Brandon Walden, Eric Jackson and Jennifer Campolucci for their incredible efforts as well as many members of our store design & construction, retail operations, merchandising, technology, people & culture, distribution centre and visual merchandising teams who have all had their part to play. Special thanks also must go to our brand new Belmont Park Village team who have been a dream to work with and made a lot of magic happen across the past few weeks! The team is lead by our wonderful new brand leader, Maya Salle' and assistant brand leader, Nicole Ciolino who we are so excited to see progress into this leadership position. We asked retail director, Francesca Mallinson what she was most excited about for this new location “We are so happy to have opened our doors in the stunning Belmont Park Village. The store looks beautiful and I am so proud of the team effort to get us to opening day. We’ve loved partnering with Value Retail in a number of their other village locations. Having the opportunity to grow our partnership here is incredibly exciting.” We hope you love our new space. #WeAreAllSaints