Alt Goes Mainstream reposted this
Co-Founder & Partner, Broadhaven Ventures at Broadhaven Capital Partners and Founder, Alt Goes Mainstream
Blackstone will be building with a new CMO. The Wall Street Journal's Katie Deighton reported that Blackstone's CMO, Arielle Gross Samuels, recently left to join VC platform General Catalyst. Filling Samuels' shoes as CMO is Catherine McNulty, who previously an the firm’s private wealth marketing efforts and has over 25 years of experience in product marketing of investment products and working with the RIA / wealth channel. If a company’s personnel moves signal what it views as a priority, then what do these moves tell us about the evolution of the alternatives industry? ➡ Investing in brand is critical. ➡ Scaled platforms know they need to invest in brand. ➡ Alts are a relatively new industry. What are tactics to win the brand battle? Read on to learn about the battle for brand and the tactics to win the battle👇 This week's Alt Goes Mainstream AGM Weekly, brought to you by Intapp (Intapp DealCloud ), covers: 🗂️ AGM Index, an index that tracks the leading publicly traded alternative asset managers. 🗞️ AGM News of the Week, this week covering: 📌 Mergers and Acquisitions - themiddlemarket.com's Paul Elias on Blue Owl Capital's bet on PE consolidation. 📌 Institutional Investor's Michelle Celarier on if continuation funds are losing their allure. 📌 Citywire's Ian Wenik on TPG considering a bid to invest in Creative Planning. 💻 Who is hiring: Senior-level positions from companies Blackstone, Apollo Global Management, Inc., iCapital, Arizona PSPRS, Hamilton Lane, Blue Owl Capital, 73 Strings, Ultimus Fund Solutions, bunch, Hightower Advisors, Goldman Sachs Asset Management. Subscribe👇 to see the latest trends & navigate this rapidly changing landscape as alts go mainstream. https://lnkd.in/en52r4bp