AMC Global

The latest wave of our new consumer study, conducted in partnership with @OpinionRoute, was released today. Results offer actionable insights on GLP-1 users’ food choices! GLP-1 drugs include brand names like Ozempic, Mounjaro, Trulicity, Wegovy and more. With 79% interested in specially-designed options, GLP-1 medication users are looking for tailored food products with benefits like protein, fiber and energy. This growing segment presents an exciting opportunity for brands to innovate with functional foods that meet unique needs! Learn more, and see results: https://hubs.la/Q02Wcnxw0

The latest wave of our consumer study with OpinionRoute shows that 7% of the population has used GLP-1 medications specifically for weight loss. As this group expands, their shopping and behavioral changes could present marketplace risks for food and beverage manufacturers. GLP-1 users are eating less overall and shifting toward healthier eating habits. They also share that they are focusing more on home-cooked meals and increasing their intake of whole foods and protein-rich options. This presents a huge opportunity to use consumer research to innovate, the right way, and meet the needs of this growing population. Learn more: https://hubs.la/Q02T-DFq0 #MRX #MarketResearch #Ozempic #ConsumerBehavior #Insights #FoodandBeverage #BrandStrategy

Gen Z is focused on wellness, particularly in areas related to overall health, mindfulness, and even their appearance. Their early exposure to health information, the impact of the pandemic and a desire for social connections through fitness have contributed to this trend. Companies are responding to Gen Z’s evolving needs by offering wellness-focused products that emphasize functional benefits and position those benefits to set themselves apart. Learn more: https://hubs.la/Q02T-jmy0 #GenZ #ConsumerBehavior #Insights #MRX #MarketResearch #BrandStrategy #FunctionalFood

New Consumer Study: Impact of GLP-1 Weight Loss Drugs on Food Choices Today we dropped a new study, along with our partner OpinionRoute, that reveals the impact of GLP-1 weight loss drugs on food choices. GLP-1 users are driving major shifts in the market, with a focus on smaller portions and foods with added functional benefits like fiber and protein. What does this mean for food brands? A huge opportunity to use consumer research to innovate, the right way, and meet the needs of this growing population. https://lnkd.in/gpNGNZcz 

The GLP-1 craze is disrupting industries from insurance to biotech to food and beverage. Even the dietary supplements space is affected by the frenzy—and the impact is largely positive. https://hubs.la/Q02T71LT0 Our Shira Horn, EVP at AMC Global, writes for Progressive Grocer in the article, “Embracing the Ozempic Boom: How Food and Beverage Companies Need to Adapt.” To stay competitive, Shira advises brands to conduct consumer-based market research. Learn more: https://hubs.la/Q02T6yVg0 #MRX #MarketResearch #Ozempic #ConsumerBehavior #Insights #FoodandBeverage #BrandStrategy

Gen Z will be the largest and wealthiest generation, with global spending expected to rise from $9.8 trillion to $12.6 trillion by 2030. Gen Z already spends significantly more than previous generations. This economic power allows them to shape market trends, particularly by demanding more from the products they purchase, including an emphasis on functional benefits that cater to their health and wellness aspirations and brands must adapt to succeed in the future. Learn more: https://hubs.la/Q02T6zts0 #GenZ #ConsumerBehavior #Insights #MRX #MarketResearch #BrandStrategy #FunctionalFood

AMC Global has promoted Alison Hansberry to Research Director. As a Research Director, Alison will continue to lead primary marketing research projects, overseeing all phases of the research process, as well as taking a more strategic role cultivating client relationships and providing leadership in the development and mentorship of team members. Kelly Jasper, EVP of Corporate Strategy & Innovation at AMC Global, shares, “Since joining AMC more than seven years ago, Alison has consistently showcased her talent and leadership, earning well-deserved promotions along the way—including this recent advancement to Research Director. She plays a critical role in our success and in serving our clients, and this new position reflects her ongoing contributions. I cannot wait to watch her continue to push the boundaries and elevate our work to new heights in this senior-level role.” Learn more: https://hubs.la/Q02SYvkY0 #MRX #MarketResearch #WomeninResearch

AI is making great strides in helping retailers adapt to changing consumer behaviors and market dynamics and shows no sign of slowing down. How is it working? Generative AI and predictive AI use historic data to predict future behavior, which is helping retailers have a starting place to stay competitive. When strategically paired with consumer feedback (critical to bring in the human element), brands are able to gather a holistic picture of shopper preferences—allowing retailers to plan ahead with a deep understanding of the quickly changing aspects of the marketplace. Learn more: https://hubs.la/Q02RTsm60 #AI #MRX #MarketResearch #ConsumerBehavior #Insights #BrandStrategy #CPG #GenAI

We’re still riding the energy from our recent all-company meeting! With an exciting Q4 ahead and 2025 just around the corner, we’re ready to dive in and deliver fresh insights for our clients. Looking forward to what’s next as we continue working together to achieve great things! (The theme for this day of our company meeting was not only teamwork—but also our favorite teams... so we got to don our favorite team jerseys to celebrate 🏅 ) #teamwork #bestteamever

The role that market research and consumer insights plays in the successful launch of brands is a main theme in a recent episode of the ContenderCast podcast, featuring our Shira Horn, EVP of Corporate Strategy & Innovation at AMC Global. Shira emphasizes that understanding consumer behavior and preferences is not just a one-time effort but an ongoing process that should guide every stage of brand development. AMC Global applies custom research approaches for brands that result in insights that inform strategies, ensuring brands can not only launch or innovate successfully but that they are able to create customer loyalty and retention. Learn more: https://hubs.la/Q02RLbBh0 #MRX #MarketResearch #BrandStrategy #FoodandBeverage #Insights #Innovation #ProductLaunch #CPG #ConsumerInsights #ConsumerBehavior