Astra

Astra

Non-profit Organizations

Chicago, IL 2,314 followers

The Guiding Star of the Specialty Play Community

About us

Founded in 1992, ASTRA (American Specialty Toy Retailing Association) is an international not-for-profit trade organization serving more than 1,900 independent retailers, manufacturers and sales representatives of the specialty toy industry. We are a dedicated community of industry professionals committed to providing children with healthy, quality play materials that have high play value. Our members build their businesses around specialty toys, which are designed with a focus on what the child can do, rather than what the toy can do. Our members are leaders who have a positive influence the economy, culture and creativity of the communities they serve. We provide members with access to networking opportunities, education, product discounts, business products and services to support members as they grow their businesses. ASTRA Academy houses a a robust offering of on-demand education and up-to-the-minute resources to help members navigate an ever-changing industry. Marketplace & Academy is the annual four-day trade show and education conference for the specialty toy industry and features new products, education from industry leaders and hands-on product demonstrations. The event draws more than 500 exhibits and offers attendees more than 30 hours of education. Learn more at www.astramarketplace.org. A volunteer board of 14 retailers, manufacturers and sales representatives governs the association.

Industry
Non-profit Organizations
Company size
2-10 employees
Headquarters
Chicago, IL
Type
Nonprofit
Founded
1992
Specialties
Toy Industry, Professional Development, Trade Show, Certification, Small Business, Independent Retail, Networking, and Industry Collaboration

Locations

Employees at Astra

Updates

  • View organization page for Astra, graphic

    2,314 followers

    Our hearts go out to everyone affected by Hurricane Milton. We stand with you during this extraordinary and challenging time. Together, we will rebuild and heal. If you are looking to support those affected, take a moment to research the efforts in your area and help out any way you can. 🤝 Here is a link to Red Cross Hurricane Relief Efforts.---> https://lnkd.in/eYzMzswZ #communitysupport

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  • View organization page for Astra, graphic

    2,314 followers

    Meet Our Powerhouse Speakers! Providing education is very important to Astra. Exactly why we offer sessions that are hard to find anywhere else. Discover New Inspiration on the Toy Boat! 📚 🎤 Join us on the ultimate journey designed to spark inspiration, revitalize your mindset, and provide tools to elevate your business like never before! The 2025 Toy Boat is more than just an event—it’s a transformative experience designed for toy professionals looking to invest in themselves and take their businesses to new heights.🏝️ #astratoy #toyboat #marketing #smallbusiness #cruise #travel BOOK YOUR CABIN TODAY!🛳️ https://bit.ly/3ZAqn2N

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  • View organization page for Astra, graphic

    2,314 followers

    This weeks manufacturer spotlight goes to Aurora®!🤩 As the holiday season approaches, Aurora® invites you to explore their diverse selection of innovative plush toys designed to celebrate the festive spirit! Elevate your product offerings with our unique, high-quality plushies and toys, perfect for both everyday enjoyment and special festivities!⭐ 👉 Founded in 1981, Aurora® is a revered leader in plushies, toys, and high-quality gift products, serving babies, children, and adults globally. We specialize in creating durable, aesthetically pleasing plushies and toys that go beyond play, fostering imagination and adventure. 🖥️ Visit auroragift.com to explore a wonderful world of playful plush characters and timeless toys by Aurora®! #astratoy #manufacturerspotlight

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  • View organization page for Astra, graphic

    2,314 followers

    We wanted to give some recognition to our amazing Education Specialist, Katie Cooley!📚 🤩 💬 Katies favorite part about being on the Astra team is, "...absolutely ALL of the people. We have a great team of staff who are truly enthusiastic about the work that we do and are always there to help & support one another. We not only work hard together, but we have so much fun doing it! Not only that, but I love it whenever we get to see all of our Astra members. It truly feels like one big family and there is always laughter and play mixed in with our work!"😁 She also mentions her love for the toy industry. Katie specifically mentions, "I love the passion that everyone has for play and the work that they do. It is truly amazing to be able to work everyday alongside people who are eager to learn and grow, making the world a better place through PLAY! AND I appreciate all of the knowledge I gain from our community that I can apply to my own life and my kid's lives!"❤️ Katie loves putting her competitive spirit to play, "My husband and I love to play board games and card games– we are competitive so we keep a notebook with all of our wins and losses, it's been ongoing for 5 years now! With two little boys, we are exploring all different types and stages of play and I truly love it all! Currently, we love imagination play and anything outside that gets our bodies moving!"🎲 🍃 Thank you Katie for all the hard work you put into Astra! Everyone show some appreciation in the comments!⭐ #astratoy #employeespotlight

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  • View organization page for Astra, graphic

    2,314 followers

    🌟 Teamwork makes the dream work! 🌟 Thrilled to share a snapshot of our amazing Astra team! Even when we’re miles apart we take advantage of every in person meeting. Even in a remote work environment we find that communication is more crucial than ever. It keeps us connected, fosters collaboration, and drives innovation! 💬💻 #astratoy #remotework

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  • View organization page for Astra, graphic

    2,314 followers

    🎉✨ Neighborhood Toy Store Month is just one month away! Astra couldn’t be more excited to celebrate the magic of local toy shops and the toys that go in them! 🧸🎈 To help everyone gear up for November, we’ll be sharing some tips and ideas to make the most of your neighborhood toy store experience. But first we wanted to hear from you all! Let us know what you're doing to celebrate! 🛍️💖 #astratoy #neighborhoodtoystoremonth #shoplocal

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  • View organization page for Astra, graphic

    2,314 followers

    Get to know Goliath!✨ This weeks manufacturer spotlight goes to Goliath. 2024 has been outstanding for Goliath – the internationally renowned, family-owned game company – who cannonballed into the toy category this year. Since its inception, Goliath has steadily grown into a trailblazer in the world of entertainment, with a deep commitment to creating captivating and engaging experiences. From the first ouch-free building block brand, to miniature cake mixtures that bake in 25 seconds, the creativity is endless! 🤩 Check out @goliathgamesus for some of this year’s best-sellers, with many more toys rolling out in 2025.⭐ #astratoy

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  • View organization page for Astra, graphic

    2,314 followers

    Our hearts go out to everyone affected by Hurricane Helene. In times of crisis, it’s essential that we come together as a community to support those in need. Let’s pour our hearts into action! Whether it’s donating to relief efforts or volunteering your time, every contribution can make a significant impact for your community. 🫂

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