Amperity

Check out the latest edition of AmperSend, featuring: ✨ The New Customer Data Imperative: Turning Foundations into Value featuring Forrester, BECU, and Citizen Watch - Fireside Chat ✨ How AI is the Key to Unifying All Your Disparate Customer Data - ID Resolution Guide ✨ Beyond the Tech: Building a Data-Driven Culture - Customer Data Strategy Guide

Transforming Customer Experiences: The Power of AI-Driven Personalization Discover how Amperity's latest integration with Databricks and Braze is taking personalized marketing to new heights through: ✅ Scalable Personalization: Use generative AI to automatically create tailored marketing content using comprehensive customer data from both Databricks and Amperity. ✅ Seamless Data Flow: Amperity synchronizes audience segments directly with Braze through Cloud Data Ingestion, ensuring precise content delivery to the right customers at the right time. ✅ Dynamic Content Delivery: Use Liquid templating in Braze to personalize email subject lines and body content based on individual customer preferences and behaviors. The result? Higher engagement rates, improved conversions, and stronger customer relationships. Ready to elevate your personalization strategy? Let's connect.

Celebrating Women in Tech: Rosemary Peh of First Hawaiian Bank ☀️ "It's no longer just about discussing women in technology—it's time to bring more women into technology." These powerful words from Rosemary P., SVP, Head of Data & Analytics at First Hawaiian Bank, perfectly capture why we're spotlighting her this Women's History Month. With 25+ years in tech, Rosemary is transforming her organization through data while creating pathways for women in the field. She views acceleration as "a call to action" and emphasizes that change happens when we share stories, mentor others, and create opportunities. Originally from Malaysia and now in Hawaii, Rosemary credits her parents for encouraging her to pursue STEM against traditional expectations. Today, she's paying this forward, working toward a world of true equity and inclusion. Join us in celebrating leaders like Rosemary who are shaping tech's future! #WomensHistoryMonth #IWD2025 #AccelerateAction #DEI

We're excited to announce Dawn Lepore, former drugstore.com CEO and Charles Schwab Vice Chair/CIO, as our new Chair of the Board! Lepore previously played a pivotal role in revolutionizing online trading and financial services during her tenure at Charles Schwab, bringing extensive leadership experience to Amperity. "Dawn understands that exceptional business outcomes stem from meaningful customer experiences, and we believe she will be transformative for our company and the brands we serve worldwide," said Tony Owens, CEO. Check out the full press release 👇

The Amperity team will be at Shoptalk in Las Vegas from March 25-27. Visit us at booth #1525 to see our patented identity resolution solution that's helping brands unify customer data. We'll demonstrate how leading retailers use our platform to create personalized experiences that increase conversion rates and customer lifetime value. Stop by to discover how we can help your brand build a comprehensive, actionable 360° view of your customers across all touchpoints - https://lnkd.in/gxEpFyuz

As we continue to celebrate Women's History Month, Tara Nesbitt reminds us that progress requires tangible action, not just conversation. "Accelerate Action" means pushing past surface-level discussions toward measurable progress—especially for those at the intersection of multiple underrepresented identities. Women in tech with intersecting identities continue to face under representation, pay gaps, microaggressions, and pressure to conform in non-inclusive environments. Real change requires: ✨ Intentional representation in hiring and promotion ✨ Supportive spaces for identity-based employee groups ✨ Meaningful bias training that builds empathy ✨ Targeted mentorship for underrepresented talent This month, let's commit to showing up authentically and championing diversity as a core mindset. As Nesbitt says, "Accelerating action isn't just about breaking glass ceilings; it's about widening the doors for others to walk through." #WomensHistoryMonth #IWD2025 #DEI #WomenInTech

Today we celebrate the extraordinary women driving innovation at Amperity and throughout the tech industry. This year's theme, "Accelerate Action," aligns perfectly with our core values. The women at Amperity don't just contribute to our success—they fundamentally shape it through their leadership, expertise, and vision. We honor our women developers, strategists, leaders, and innovators who transform how brands connect with customers. Your decisive actions and bold thinking push us to create better solutions every day. As we celebrate, we commit to concrete steps that advance women in tech by creating pathways to leadership, ensuring equal opportunities, and building a workplace where all women can thrive. Because progress requires more than words—it demands action. #IWD2025 #WomensHistoryMonth #AccelerateAction #DEI

Yesterday, Amperity proudly co-hosted the annual International Women's Day event with Slalom Los Angeles, centered on Brené Brown's "Dare to Lead" philosophy. The exceptional panel featuring Leslie Riggs, Kelly Allen, Susan Hill, and Lizabeth Rhodes—skillfully moderated by Jacqueline Carloni—shared powerful insights on authentic leadership. The conversation highlighted how vulnerability builds trust, fosters connection, and empowers teams. Thank you to all participants and our partners at Slalom Los Angeles for making this impactful event possible. #IWD2024 #WomensHistoryMonth #WomenInLeadership #Amperity

Despite significant spending on customer data infrastructure, many organizations still struggle to see meaningful returns. The challenge isn't just technological—it's philosophical and organizational. Join industry luminaries from Forrester, BECU, and Citizen Watch America as they share their expertise on: 💡 Breaking through ROI barriers with organizational alignment and effective change management 💡 Leveraging AI for genuine individual-level personalization while managing customer fatigue 💡 Elevating data utilization while navigating the increasingly complex compliance landscape and vendor consolidation As customer data grows in importance and AI opens new personalization possibilities, brands need fresh strategies that balance innovation with compliance and customer preferences. Don't miss this opportunity to learn from Ranajay Nandy (Citizen Watch America), Jeanne Jones (BECU), and Joseph Stanhope (Forrester) decades of experience in customer data strategy transformation! The details: 🗓️ March 27 ⏰ 10am PT / 1PM ET 📍Register at https://lnkd.in/gcRDBBjn

Our new technical guide explores how Amperity's patented algorithms are transforming identity resolution, making 360° customer profiles both faster and more accurate than ever before. Discover how leading brands are using our solution to: 1. Skip time-consuming data preparation steps 2. Integrate diverse datasets at enterprise scale (including historical data) 3. Build complete customer views from previously siloed sources Ready to harness enterprise-scale identity resolution that truly helps you understand and serve your customers better? 👉 Download our free Identity Resolution Guide today: https://lnkd.in/g9XQ9q56