Today’s Analytic Index review: MATCH TYPE SEGMENTATION
The AMAZON ADVERTISING AUDIT is the gift that keeps on giving, with another Amazon-focused report that allocates spend, revenue and all the key metrics by your keyword match type. Make comparisons between AUTO, BROAD, EXACT, PHRASE and PRODUCT selections to track the efficiency of your paid keyword marketing efforts.
WHO THIS BENEFITS #ecommerce #SEM #ACOS #ROAS
ECOMMERCE MANAGERS & DIRECTORS: a great tool for monitoring and managing your search marketing team’s performance and their involvement in keyword selection.
SEM SPECIALISTS: curious about which match types are over- and under-indexing? This report breaks it down by selection type and then drills into the classic metrics for each - you see WHICH keywords are bucketed in each!
QUESTIONS THIS ANSWERS
What is the ad revenue and ad spend by match type? Are those totals trending up or down vs. the prior period? What are the daily trends of ad revenue and spend over the measured period?
What are the following metrics by match type: ad spend, impressions, clicks, orders, ad revenue, ad profit, and what is the percentage of spend and revenue in each type vs. the total? What is the ACOS, CPC, acquisition cost, CVR and CTR for each match type?
What are the keyword counts by match type? What were the losses of each match type from negative-profit keywords?
For each match type, what was the volume of ad spend, impressions, clicks, orders, ad revenue, ad profit, units sold, ACOS, ROAS, CPC, acquisition cost, CVR and CTR?
Need more to track YOUR search marketing keyword selection efficiency? Use the link below to start your FREE 30-DAY TRIAL:
https://lnkd.in/g5u5P6cH
Find me at #unboxed2024 in Austin to learn more in person with a demo of your brands!