Analytic Index

What value can RETAILERS gain from tracking organic and paid search at competitor sites? Analytic Index and an agency partner blended insights from organic and paid search volume across Target, Amazon and Walmart to index brand investment in the Toys & Games category. In just a few hours, we identified $136 million in incremental Q4 revenue for Target from a single brand via untapped search marketing, inventory re-alignment and vendor bonuses. One retailer, one department, one brand, one quarter… $136 MILLION in upside. 🤯 If you’re a retailer looking for untapped upside in your vendor relationships, take a closer look at our platform insights in a free 30-day trial: https://lnkd.in/g5u5P6cH #ecommerce #SEO #SEM #retailmedia

Today’s Analytic Index review: FUNNEL DEPTH SEGMENTATION Another branch of the AMAZON ADVERTISING AUDIT tree, this report allocates spend, revenue and retail metrics by the funnel levels highlighted in Amazon’s ad console reporting. Now you can see which levels in your Amazon sales funnel are aligning to your paid search investment. WHO THIS BENEFITS #ecommerce #sem #roas #acos #cpc #ctr #cvr ECOMMERCE MANAGERS & DIRECTORS: observe where your paid search spend goes into the Amazon funnel, and see where it comes out in revenue and other key metrics. Now you can identify, report about and take action on the levels of the funnel that are under- and over-performing. QUESTIONS THIS ANSWERS What is the ad revenue and ad spend by funnel depth? Are those totals trending up or down vs. the prior period? What is the allocation by funnel depth of ad spend and revenue? What are the daily breakouts of cost and revenue of each funnel depth? What is the volume of ad spend, impressions, clicks, orders, ad revenue and profit of each funnel depth? What is the ACOS, CPC, CPA, CVR and CTR by funnel depth? Which keywords are associated with each funnel depth? For each funnel depth, what was the volume of ad spend, impressions, clicks, orders, ad revenue, ad profit, units sold, ACOS, ROAS, CPC, acquisition cost, CVR and CTR? Want to see the metrics across YOUR Amazon sales funnel? Use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Every category. Every brand. Every product. Every keyword. Every day.

Huge thanks to Julie Spear and Acadia for having Zach Christensen on the latest episode of Ecommerce Braintrust! Among other things, Zach brings Analytic Index data to the conversation to shed light on surprising trends and learnings from Amazon's latest tentpole event, Prime Big Deal Days! Enjoy the full conversation here: https://lnkd.in/gFAiUyAs #primebigdealdays #primeday #amazon #ecommerce

Another must-have Prime Big Deal Days resource for brands and agencies wanting to understand their performance from last week's sales event! Our Prime Big Deal Days recap tool is a FREE dashboard with data covering sales, promotions, discounts, sponsored search, and brand visibility. Gain insights into a single brand or the category as a whole, with details on top performers in each area. Get access NOW: https://lnkd.in/geXBTNFa #primebigdealdays #primeday #amazon #ecommerce

Today’s Analytic Index review: MATCH TYPE SEGMENTATION The AMAZON ADVERTISING AUDIT is the gift that keeps on giving, with another Amazon-focused report that allocates spend, revenue and all the key metrics by your keyword match type. Make comparisons between AUTO, BROAD, EXACT, PHRASE and PRODUCT selections to track the efficiency of your paid keyword marketing efforts. WHO THIS BENEFITS #ecommerce #SEM #ACOS #ROAS ECOMMERCE MANAGERS & DIRECTORS: a great tool for monitoring and managing your search marketing team’s performance and their involvement in keyword selection. SEM SPECIALISTS: curious about which match types are over- and under-indexing? This report breaks it down by selection type and then drills into the classic metrics for each - you see WHICH keywords are bucketed in each! QUESTIONS THIS ANSWERS What is the ad revenue and ad spend by match type? Are those totals trending up or down vs. the prior period? What are the daily trends of ad revenue and spend over the measured period? What are the following metrics by match type: ad spend, impressions, clicks, orders, ad revenue, ad profit, and what is the percentage of spend and revenue in each type vs. the total? What is the ACOS, CPC, acquisition cost, CVR and CTR for each match type? What are the keyword counts by match type? What were the losses of each match type from negative-profit keywords? For each match type, what was the volume of ad spend, impressions, clicks, orders, ad revenue, ad profit, units sold, ACOS, ROAS, CPC, acquisition cost, CVR and CTR? Need more to track YOUR search marketing keyword selection efficiency? Use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Find me at #unboxed2024 in Austin to learn more in person with a demo of your brands!

Analytic Index is back at it again with our signature recap report of a major Amazon sales event. We've been hard at work putting together the most comprehensive and first-to-market recap you'll find anywhere of Amazon's Prime Big Deal Days! 🔥 Don't wait! Be one of the first to see this kind of analysis including: ✅ Top Brands by Share of Sales ✅ Badge Breakdown by Type ✅ Top-Promoted Brands ✅ Discounts on Best-Selling Items ✅ Sponsorship Activity by Ad Type ✅ Sponsorship Activity by Brand ✅ Top-Sponsored Keywords ✅ Top-Sponsored Items Get your copy: https://lnkd.in/gxvSRNkA #amazon #amazonprimeday #primebigdealdays #ecommerce #retailmedia #retailanalytics

Today’s Analytic Index review: the AD BREAKDOWN BY PRODUCT Another Amazon-specific report within the AMAZON ADVERTISING AUDIT, this breaks down insights at the individual product level. Now you can see the ebb and flow of spend and revenue one ASIN at a time! WHO THIS BENEFITS #ecommerce ECOMMERCE MANAGERS & DIRECTORS: make instant, snap-judgment decisions at the item level with break-outs and visualizations of each item’s revenue, traffic and profitability insights (not to mention your favorite retail-related acronyms, shown below). This is the sweetest tool for portfolio triage: focus on the performers, cut back on the laggards! QUESTIONS THIS ANSWERS #SEM #advertising #digital Which products drove the MOST revenue and profit? Which products drove the LEAST revenue and profit? What were the individual numbers for each list in ad spend, ad revenue, impressions, clicks, orders, CTR, CVR, ACOS, cost per acquisition, CPC and AOV? What was the percentage of revenue and spend by product over the measured period? What were the weekly trends of the top products in ad revenue volume? In ad spend volume? Can't live without this?  Let’s connect to deliver YOUR OWN ad breakdown by product - use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Every category. Every brand. Every product. Every keyword. Every day.

Vegas in October? ✅ Digital Sellers and Brands? ✅ ✅ Analytic Index, THE digital retail insights platform, sending me to share what value we add to the grocery channel? ✅ ✅ ✅ Let's connect in the desert over drinks, a meal... or even Korean shaved ice (my favorite pit stop)... #groceryshop2024

With Amazon announcing its Prime Big Deals Days event on October 8-9, here are two extremely valuable and free reports every brand and agency should use to prep for a successful event! 1. Download our latest Amazon Department Performance Report to see what happened in every major category during August 2024: https://lnkd.in/gKv_njsH 2. Find out what happened during last year's Prime Big Deal Days event in our Ultimate Recap Report: https://lnkd.in/eqgg_2TE #amazon #primebigdealdays #ecommerce #retailsearch #retailmedia

Lots of talk about Amazon's 1P pullback in the last few days. While I empathize with those who may be affected, I haven't worried because Analytic Index is a 1P/3P-agnostic platform. Not only is our universal methodology unaffected by shifts in buy box ownership, our Amazon-specific reports are built for both Vendor and Seller Central interfaces. What's more, our digital shelf reporting also tracks who owns the buy box on a daily basis, so you'll be alerted when top 1P ASINs start moving to 3P sellers. If you're a brand, ask your digital retail agency of record if they're using Analytic Index insights to drive your business forward. 1P or 3P, you won't skip a beat in understanding share of voice, competitive paid search activity and digital shelf optimization with our platform. Every category. Every brand. Every product. Every keyword. Every day. #amazonsellers #amazonvendors #amazon #vendorcentral #sellercentral #SEO #SEM #brandmanager