Analytics Summit

We asked experts across industries: What are the hottest topics right now? Here’s what they’re saying! 🚀 From Google Analytics 4 and BigQuery to AI-driven insights and data activation—everyone’s talking about new ways to harness data and create value. There are endless exciting new possibilities. 📊✨ What about you? Let us know what you think that's trending! 🔮 #DataRevolution #GA4 #BigQuery #AI #CloudAnalytics #MarketingSolutions #DataActivation

We were honored that the Analytics Summit was the occasion for Kenan Atalay's first visit to Hamburg. And after rocking the Red Stage, he sat down with our colleague Karolina Anders to talk about his work at PUMA Group and how they established a global future-proof GA4 framework with the help of TRKKN. Grab a coffee and enjoy an interview filled with insights. In Hamburg sagt man Tschüss, das heißt auf Wiedersehen! See you soon, Kenan. #analytics #data #ga4 #dataprivacy #gdpr #analyticssummit #as2024 #trkkn

Ton Wesseling brings a wealth of experience and innovation, making this interview one we were especially excited about. After his presentation at the Analytics Summit, Philipp Klempau, TRKKN's Head of CRO, had the opportunity to chat with Ton about the importance of user research, the transformative impact of artificial intelligence, and his insights on the future for young professionals in the field of CRO. Watch the interview here: https://lnkd.in/eu7nbPMU Thank you for your time and insights Ton!

After her brilliant talk on the main stage Annemarie Klaassen from VodafoneZiggo was so kind to sit down for an interview with our very own Philipp Klempau. Watch the interview here: https://lnkd.in/eYA4R34A Their talk covered a wide range of subjects, such as the value of having a well-rounded CRO team of specialists, developers, and designers; the challenges of implementing a successful CRO program in a company; the need to ensure the quality of your hypotheses; and the changes AI will bring to CRO. This interview was a lot of fun. Thank you, Annemarie, for joining us at the Analytics Summit in Hamburg. 🙏

How does one of the top marketing spenders make data-driven decisions? How do you implement privacy by design? What are the differences in the data that an energy company collects compared to that of a love brand like L'Oréal? Franziska Eickhoff knows these answers, and after her fascinating talk, she was kind enough to sit down with Fedor Thiel to answer a few questions. Thank you, Franziska, for accepting our invitation to this year's Analytics Summit. #analytics #data #dataprivacy #consentmode #gdpr #eprivacy #googlemarketingplatform #gmp #google #loreal #analyticssummit2024 #trkkn

🙌 Thank you to our sponsors for joining us and being part of the Analytics Summit community! 🙌 With the help of our partners from Optimizely, AB Tasty and OneTrust we were able to delve deeper into the topics presented on stage and inspire a dialogue among stakeholders across all fields. And what better way to round off the day than with a true original like Hamburger Gold - Der Likör.! 🥂 Cheers everyone! #optimizely #abtasty #onetrust #hamburgergold #as2024 #analyticssummit

It was our absolute pleasure to welcome Cemre Şahin back on stage in Hamburg at the Analytics Summit. After her fantastic talk, Cemre sat down with Melanie Bengelsdorf to review how PepsiCo joined forces with Google and TRKKN to develop an agile solution to centralize and activate their first-party data with a customer data platform hosted on Google Cloud. Thank you Cemre for your time and for sharing your insights with us. #cloudtechnology #bigdata #dataquality #googlecloud #analyticssummit #trkkn

Are you missing the vibe from the Analytics Summit just as much as we are? Hit play to relive all the incredible moments from last week, from inspiring keynotes to exciting networking sessions, and the surprise-filled after-show party 🎷🪩 . Whether you were there or couldn't make it, this video captures the energy and highlights that made the event unforgettable! 🤩 What was your personal highlight of the Analytics Summit 2024? #as2024 #analyticssummit #recap #video #highlights

We are still filled with joy as we reflect on everything that happened on and off our stages at the Analytics Summit yesterday. The energy, the insights, and the connections made it an unforgettable experience! Additionally, we had a fantastic Dinner and After-Show Party! 🎉 🪩 #as2024 #analyticssummit

🙌 We are more than delighted with this amazing day at the Analytics Summit We hope all attendees had a day full of exciting presentations, inspiring conversations, and delicious food and drinks. It was fantastic to have so many engaged and curious people here at the Curio-Haus in Hamburg. #as2024 #analyticssummit #conference #recap