Analytics Summit

Just three weeks left! The Analytics Summit is your place to be if you want to see industry leaders like Franziska Eickhoff from L'Oréal live on stage 🤩. Franzi will be sharing her expertise in a session on "The Positive Effects of Consent Mode at L'Oréal." Discover how L’Oréal balances measurement and retargeting while staying compliant with GDPR, ePrivacy, and the Digital Markets Act. We’re very much looking forward to this session 💗! Secure your spot today and join us in Hamburg! https://lnkd.in/eBipDxFt #analytics #data #dataprivacy #consentmode #gdpr #eprivacy #googlemarketingplatform #gmp #google #loreal #analyticssummit2024 #trkkn

Did you know that over 80% of our decision-making is driven by emotions 😮? We’re thrilled to partner again with our Gold Sponsor, AB Tasty, for a special seminar on October 8. Together, we'll explore how emotional segmentation with EmotionsAI can transform your website’s user experience. Join our expert speakers Kasthuri Gnaneshwaran, Jana Detering, Frédéric Voges, and Benoit Allibe from AB Tasty as they break down practical strategies for identifying emotional segments, boosting engagement, and optimizing site performance in ways that truly connect with your audience. What you will learn: ❇️ Understand Emotional Segmentation: Learn the principles of emotional segmentation and its impact on user behavior and engagement on websites ❇️ Identify Emotional Segments: Discover how to identify and analyze different emotional segments within a website to tailor user experiences more effectively ❇️ Develop Optimization Strategies: Gain practical skills to develop actionable strategies that enhance website performance by addressing specific emotional needs and preferences ❇️ Hands-On Website Analysis: Work directly on the participants’ websites during the practical session, analyzing and optimizing them based on emotional segmentation ❇️ Examine the Entire Customer Journey: Take a comprehensive look at the customer journey to identify opportunities for enhancing user experience across all touchpoints Read more about the seminar here ⬇️ https://lnkd.in/eHwBmdx4 Seats are limited, so hurry up! Secure your spot now ⬇️! https://lnkd.in/e4czg56y P.S. If you joined our webinar on "Emotional Segmentation" last week, send us a quick message—we’ve got a little something for you 😊. #analytics #data #uxdesign #emotionalsegmentation #ai #seminar #abtasty #partnership #sponsorship #analyticssummit #trkkn

Fluent in Italian overnight? Obviously not 😆. It’s probably pretty clear that this video is AI-generated, and while the translation is impressive, the lip-syncing for example is a bit off. But still, it’s fascinating to see what AI can do these days, isn’t it! So if traditional language classes aren’t your thing, AI might be just what you need to enhance your skills 😉. Join us for engaging discussions with AI experts during the Analytics Summit 2024 and discover the huge potential of AI across all fields. Did you know we’re also hosting a GenAI seminar this year? If you want to learn more about how to incorporate Google's suite of GenAI tools into your analytics toolkit, make sure you’ll secure your spot now. Tickets are limited! https://lnkd.in/eQ6SB8pJ Grazie Hovanes Avakian for the video magic ✨! Can’t wait to see you in October! #analytics #data #ai #genai #googlecloud #machinelearning #analyticssummit #trkkn

🎓 Hey students 🎓! Are you passionate about data and technology? We’ve got a special deal just for you: 50% on all tickets (Regular Conference Ticket, Combi Ticket, and Seminar Ticket)! With this offer, you’ll join a vibrant community of analytics professionals and cloud enthusiasts. Who knows? You might meet your next employer or future team members! Plus, you’ll get to engage with the global Google team and learn from industry legends like David Vallejo, Ton Wesseling and many more. 🎟️ How to Get Your Student Discount: If you're a full-time college or university student, simply email us a copy of your student ID to info@analytics-summit.com to receive your voucher. It's that easy! Read more about the largest Google Analytics conference in Europe here ⬇️ https://lnkd.in/e7cxtAAV See you in October! #analytics #data #technology #cloud #dataprivacy #1stpartydata #ai #machinelearning #conversionoptimization #adtechnology #google #googlecloud #studentticket #analyticssummit #trkkn

Ever tried to optimize a cocktail 🍸? Turns out, it's a lot like optimizing your digital strategy—find the right mix, or it’s a mess! Join us on October 8, 2024, for the Pre-Analytics Summit Cocktail Session, hosted in partnership with our Platinum Sponsor, Optimizely, at the beautiful Turmbar in Hamburg! Just like mixing the perfect cocktail, optimizing your digital strategies is all about finding the right balance. This exclusive event will combine hands-on cocktail making with engaging discussions on experimentation, personalization, and conversion optimization. It’s a great opportunity to connect with industry leaders, gain fresh insights, and celebrate data-driven growth. Seats are limited, so don’t wait—apply for your free spot now! https://lnkd.in/edmHaPSw If you're eager to dive deeper into experimentation strategies and discover how experimentation can drive business innovation and idea development, be sure to visit Optimizely’s booth at the Analytics Summit. We're very much looking forward to a fun and insightful cocktail session with you ☺️. #analytics #data #cro #conversionoptimization #experimentation #cocktailcourse #optimizely #sponsorship #analyticssummit #trkkn

⏰ Last call to join our webinar with AB Tasty tomorrow ⏰!! To make the wait for our October conference a bit easier and give you a glimpse into the fascinating topics we’ll be exploring during the Analytics Summit, we're hosting a Pre-Analytics Summit Webinar tomorrow in partnership with our Gold Sponsor, AB Tasty. Ever wonder what really drives your customers to make a purchase? Emotions play a bigger role than you might think! Join our expert speakers, Benoit Allibe and Tobias Beuscher, as they dive into: 🤖 Identifying emotional triggers to boost sales strategies 🤖 Aligning marketing with customers’ emotional needs for better results 🤖 Leveraging emotional motivations to fuel growth and innovation Sign up for free here ⬇️ https://lnkd.in/etxQSVwU We’re excited to kick off the final sprint with our partner, AB Tasty, by our side 💛💛💛. #analytics #data #partnership #abtasty #emotionalsegmentation #cro #conversionoptimization #analyticssummit #trkkn

Look who’s taking the stage at this year’s Analytics Summit 😍!! We’re happy to have Julia F. Kost from Mercedes-Benz Consulting GmbH and Eric Betz from Mercedes-Benz AG joining us. Julia and Eric will be diving into Mercedes-Benz’s migration to Google Analytics 4, covering everything from data protection to the newest features and their scalable global setup. They'll walk us through blueprints, implementation strategies, and key data privacy measures. Plus, they’ll present an exciting sGTM case study and share insights from their GA4 enablement program, packed with best practices and lessons learned. Still need a ticket? Use the discount code below to get 15% off the Regular Conference or Combi Ticket. But hurry—this offer ends tomorrow! as2024_summerspecial_15 Tickets 👇 https://lnkd.in/e3RdGF3S See you in October! #analytics #data #googleanalytics #ga4 #dataprivacy #sgtm #mercedesbenz #analyticssummit #trkkn

It’s official! Optimizely is joining the Analytics Summit as our exclusive Platinum Sponsor 🎉!! At the forefront of Optimizely’s discussions will be Experimentation as a key element of your CRO program. Experimentation isn't just about testing ideas—it's about driving impactful decisions that lead to better user experiences and business outcomes. Optimizely's focus on data-driven experimentation allows businesses to uncover insights, refine strategies, and achieve measurable growth. From A/B tests to more complex experiments and personalizations, the benefits for clients are immense, including optimized conversions, tailored user experiences, and continuous innovation. And here are some great opportunities to learn more about Experimentation with Optimizely during the Analytics Summit: 🧪 Pre-Analytics Summit Cocktail Night—Mix & Optimize With Optimizely: Just as mixing the perfect cocktail requires the right balance of ingredients, optimizing your campaigns and testing strategies is all about finding that ideal mix (check out the details here: https://lnkd.in/e6xRzbu8) 🧪 Kahoot Quiz: Test your Experimentation knowledge and get a shot at winning some great prizes 🧪 Gamification Fun: Discover how your Experimentation program can truly drive growth and performance in a fun and engaging way We’re super happy to welcome Optimizely back and look forward to another successful collaboration 💖. Haven’t grabbed your ticket yet? Use the discount code below to get 15% off the Regular Conference or Combi Ticket. But hurry—this offer ends on Friday, September 6, 2024! as2024_summerspecial_15 Tickets: https://lnkd.in/eYEzPzwY #analytics #data #cro #conversionoptimization #experimentation #optimizely #platinumsponsor #analyticssummit #trkkn

Did you hear? Cemre Şahin and Selcuk Akbas from PepsiCo will be sharing their insights at this year’s Analytics Summit 😍! They’ll dive into how PepsiCo is transforming data centralization and activation using a Google Cloud hosted CDP. Curious to learn more? Check out the details of their session here: https://lnkd.in/eaKd_gRz 🎟️ Still need a ticket? Good news—our Summer Sale is on until Friday, September 6, 2024! Save 15% on the Regular Conference or Combi Ticket and join Cemre, Selçuk, and other industry leaders at the Summit. Code for your discount: as2024_summerspecial_15 Get your ticket today! https://lnkd.in/eYEzPzwY We can’t wait to bring the Analytics, Cloud & MarTech community together soon 💚💜💛! #analytics #data #dataprivacy #googlecloud #pepsico #1stpartydata #cdp #analyticssummit #trkkn

Only 5 weeks to go 🤩! To make the wait for our October conference a bit easier and give you a glimpse into the fascinating topics we’ll be exploring, we're hosting a Pre-Analytics Summit Webinar next week in partnership with our Gold Sponsor, AB Tasty. We can’t wait to see you there! Ever wonder what really drives your customers to make a purchase? Emotions play a bigger role than you might think! Join our expert speakers, Benoit Allibe and Tobias Beuscher, as they dive into: 🤖 Identifying emotional triggers to boost sales strategies 🤖 Aligning marketing with customers’ emotional needs for better results 🤖 Leveraging emotional motivations to fuel growth and innovation Sign up for free here ⬇️ https://lnkd.in/etxQSVwU We’re excited to kick off the final sprint with our partner, AB Tasty, by our side 💛💛💛. See you next Tuesday! #analytics #data #partnership #abtasty #emotionalsegmentation #cro #conversionoptimization #analyticssummit #trkkn