Angler AI

WONDERSKIN has their sights set on expansion, and they enlisted Angler AI to help scale and optimize their #TikTok and #Meta campaigns to acquire new customers. After fully integrating Angler across their US and UK stores, #WONDERSKIN now scales spend while continuously lowering marginal new customer CAC. Read the full case study here >> https://bit.ly/3Nozhv0 << to learn about how they achieved: ⬆ 42% ROAS increase ⬇ 23% CAC reduction "Angler AI's predictive CAPI dramatically reduced our CAC and significantly boosted our ROAS during the pilot, consistently outperforming our previous setup. After fully integrating Angler, we've continued to optimize our ad spend on Meta and TikTok, resulting in a noticeable decrease in blended CAC while increasing daily spend across our US and UK stores." – Michael Malinsky | Founder & CEO, WONDERSKIN #beautytech #digitalmarketing #AI #customeracquisition #casestudy #AnglerAI #predictiveanalytics #marketing #beauty

Tiffany, Executive and CMO at Wantable is starting to see strong results from the use our Predictive AI in increasing customer retention, higher purchase rates and reducing acquisition costs. Check out what Tiffany has to say about Wantable's collaboration with Angler AI. Thank you Tiffany for your kind words. ⭐️ Exciting News ⭐️ Also, we're thrilled to announce that Wantable has renewed their partnership with us for another year! 🎉 Can't wait to help them reach even more valued customers by powering their Facebook and Google ads with our predictive C-API and custom audiences. 🚀 BTW, if you haven't checked them out yet, Wantable is more than just a personal styling service – they're your go-to clothing retailer for every style journey. Whether you bond with a personal stylist or shop their online store, you'll find your dream closet in no time. Since 2012, they've been all about putting people first, staying style-forward, and fueling self-confidence. 💃 🕺 Here's to another year of fabulous fashion and amazing partnerships! 🥂 #PartnershipGoals #CustomerLove #ecommerce #Meta #CAPI #ConversionAPI #CustomEventOptimization #PerformanceMarketing

We're #hiring a new Machine Learning Engineer in Los Angeles Metropolitan Area. Apply today or share this post with your network.

We're #hiring a new Marketing Manager in Los Angeles Metropolitan Area. Apply today or share this post with your network.

No two Conversion APIs (C-APIs) are created equal! A C-API solution for your business should be configurable based on your campaign and business objectives. Post iOS 14.5 privacy updates, increasing privacy laws, and selling in a world that’s going cookie-less, you probably already know that server-side tracking has now become a must to improve your ad targeting. While Meta's Conversion API (C-API) is a standard framework that accepts relevant events and data from your servers, the way you surface, organize and send your valuable 1st party and Zero-party (customer-shared) data through Meta’s C-API significantly influences its effectiveness. With that, we have seen various C-API integrations that have been designed to help ad platforms identify your target audience and assist the ad auction in determining who should see your ad, when, and how often for improved conversions. But that has also created more confusion than ever before as to which C-API solution is the right choice for your business that can help you get the most out of your advertising dollars. So in this post, we are sharing insights on how server-side data and events are enriched and organized before being sent to ad platforms like Meta, and out of the 3 C-API solutions available (Basic, Advanced, and Predictive), which is the best for your business to help you optimize your ad targeting, acquire more high-LTV customers, increase customer LTV, and reduce Cost Per Acquisition (CPA).

As an E-commerce brand advertising on Meta, you are fighting for the same attention from consumers as your competitors in a highly competitive market. But what if we told you that you could tap into a pool of potential customers called the Movable Middle, who might not even be on your competitor’s radar? In this post, we are sharing insights on how you can reach this valuable market segment and significantly increase your sales and profitability, optimize your ad spend and expand your brand’s market share. #getanglerai #metaads #facebookads #ecommerce #d2c

Meta ASC+ acquisition campaigns are retargeting on “steroids”. Are you really getting new customers? Meta Advantage Shopping Plus Campaigns (ASC+) is the most popular option for marketers and ad agencies to leverage the power of Meta’s machine learning to acquire customers. On a cost-per-purchase basis, they typically outperform other campaign types. Since it was launched in August 2022, ASC+ has gained significant traction amongst media buyers advertising on Meta but it has some serious limitations that could affect your ad strategy. Our CEO Reeto Mookherjee, Ph.D. recently shared an article discussing those problems, how they could affect your ad strategy on Meta, and what potential solutions you could leverage to resolve these issues to achieve greater effectiveness for your ad campaigns. Check out the full article on Angler AI's website -  https://lnkd.in/gA67G5hC #getanglerai #meta #facebookads #advertisingonmeta