Anthologic

A strategic marketing plan helps you stay ahead of the competition, better understand your audience, strengthen your brand positioning and so, so much more. It’s a powerful tool to unlock growth — and it’s too important to put off. We recently spoke with the Iowa Association of Business and Industry on how to develop a solid strategic marketing plan in four steps. Read more: https://bit.ly/4eIAkSL

Creative Director Dan Swenson and the rest of our video and photography team live on the cutting edge to continually produce innovative work that helps us and our clients achieve more.

🖥️Germinate Webinar Series: Thursday, October 31 at 12:00 PM CT In today’s fast-paced digital landscape, video content is a powerful tool for connecting with audiences and driving brand engagement. However, relying on stock footage can limit your brand’s ability to tell a unique and authentic story. Join us for an insightful webinar where we’ll explore the value of developing a video library with your original assets. Join Dan Swenson, Creative Director of Video & Photo with Anthologic to learn how creating personalized, on-brand video content can elevate your marketing efforts, improve audience trust, and maximize your ROI. Dan will walk through real-world examples, practical steps to start building your video library, and tips for ensuring your assets are versatile for future use. Save your seat and join the conversation! https://bit.ly/4dEZtMY

Principal Financial Group tapped into our collective of marketing and technology experts to help build a UX-focused website and interactive planning tool tailored to help small business owners offer an affordable online 401(K) option. After a development process that involved collaborating with other vendors, engaging user groups, go-to-market planning and refreshed messaging after the emergence of COVID-19, Simply Retirement by Principal debuted with resounding success. Read more: https://bit.ly/3N0Aw3F

Marketing trends and technologies develop at a dizzying pace. If you need help balancing what’s new with what’s right for your business, we’re here to help. Let's connect: https://bit.ly/3x75p1k

🖥️Germinate Webinar Series: Thursday, October 31 at 12:00 PM CT In today’s fast-paced digital landscape, video content is a powerful tool for connecting with audiences and driving brand engagement. However, relying on stock footage can limit your brand’s ability to tell a unique and authentic story. Join us for an insightful webinar where we’ll explore the value of developing a video library with your original assets. Join Dan Swenson, Creative Director of Video & Photo with Anthologic to learn how creating personalized, on-brand video content can elevate your marketing efforts, improve audience trust, and maximize your ROI. Dan will walk through real-world examples, practical steps to start building your video library, and tips for ensuring your assets are versatile for future use. Save your seat and join the conversation! https://bit.ly/4dEZtMY

There are no silos here. Throughout our collective, teamwork and open communication are how we’re able to learn, grow and deliver for our clients. #FeelGoodFriday

Marketing automation creates a positive customer experience, generates more leads, accelerates sales and much more, all while making your job easier. With so many benefits for you and your customers, one thing is clear: marketing automation is not optional anymore. Read more: https://bit.ly/3AwfQNE

We’re passionate about helping businesses navigate the powers and pitfalls of AI to find true marketing utility.🤖💡 This week, Creative Director Travis Arndorfer shared our AI + MKTG IQ > AI MKTG approach with companies at the CIRAS - Iowa State University AI Summit for Industry. Want to explore how AI can make a difference in your marketing? Let’s connect! #AI #CIRAS #AIforMarketing #AIMarketing #MarketingInnovation Iowa Association of Business and Industry

Marketing is more complex than ever — that’s no secret. When you’re ready to get your marketing strategy rolling, we’ll point you in the right direction.