AnyRoad

Amazing to see Karlene Palmer-Mcleod recognized by Event Marketer for her innovative approach and experiential marketing success 👏 Congrats to Karlene for powering a new level of consumer engagement for Proximo Spirits that leaves lasting impressions and shows measurable returns 🌟 And, thanks for trusting the AnyRoad platform to support your success!

Congratulations to Diageo and the Johnnie Walker Princes Street team on their one millionth visitor 👏👏 Since opening the iconic Johnnie Walker Princes Street brand home in Sept. 2021 they've had a significant impact on the growth of Scottish tourism by welcoming over 1 million visitors from 141 different countries. And perhaps even more impressive for the brand home: 🫶 The post-visit NPS score of 85; and, 🌟 91% brand conversion rate, meaning that 91% of visitors walk away from the experience with an improved perception of the Johnnie Walker brand Read more about their success ➡️ https://okt.to/A1mtQN #experientialmarketing #brandhomes #brandhomeexperience #JWPS

Consumers crave deeper connections with brands, so it’s no surprise that experiential marketing is quickly becoming the de facto way to win their hearts and minds. How are you leveraging experiential to engage consumers and power exponential brand growth? #experientialmarketing #consumerengagement #brandstrategy

The end of the year is almost here, and that means it's time for 2025 planning. As you start mapping out your experiential marketing strategy, check out our tips & tricks to help mature your approach and amplify your impact. Our Guide to Experiential Marketing Maturity will help you: 📍 Identify where your current strategy stacks up against industry best practices 🗺️ Chart the best course of action to grow experiential maturity 🥇 Know what to track for each stage of maturity to effectively show your impact Get your copy here and master planning for next year https://okt.to/E321Nz

You don't want to miss our upcoming webinar with The North Face's Kelsey Boardsen – happening this Thursday at 9am PT / 12pm ET Kelsey has extensive experience in leading experiential marketing strategy for consumer brands and will share best practices for how experiential teams can: 🧩 Build the right experiential & events strategy for your business 🤝 Develop the right partnerships to elevate your events  🚀 Achieve world-class execution to grow your impact on your brand goals Register now to save your spot!

Quantifying the success of your experiential strategy doesn't have to feel like rocket science 🚀 🤔 Learn the right metrics to use to more effectively prove ROI and demonstrate the impact consumer events and brand experiences have on your business in The Ultimate Guide for Measuring Experiential Marketing Success. Get your copy 👉 https://okt.to/MdnoRD #experientialROI #ExperientialMarketing #brandexperience

Want to know how top brands create unforgettable experiences that drive consumer mindshare and brand loyalty? Join us for a live webinar to get an inside look at experiential at The North Face and learn how events have become a key part of their strategy. During the webinar you'll hear from Kelsey Boardsen, Sr. Manager of Events at The North Face, on the best ways to: ✨ Build the right experiential strategy for your business 🤝 Find and cultivate the right partnerships to elevate your events 🏆 Drive flawless execution for world-class results Don't miss out – register at https://okt.to/YMTac9 #consumerengagement #brandloyalty #consumerevents #ExperientialMarketing

🎯 Maximize your experiential impact with post-event surveys 🎯 Experiential teams know that feedback plays an important role in knowing whether your event was successful or not. But, capturing the right feedback can also empower you grow the success of your events over time. Here are some tips to consider as your map out your approach to post-event surveys: 1️⃣ Balance quantitative and qualitative questions for a full picture. 2️⃣ Measure how experiences shift brand perception. 3️⃣ Use insights to improve personalization for future engagements and optimize your strategy. Here's to continuously improving consumer events and brand experiences together 🌟

"A lot of people think performance marketing is great because you can measure it – you know exactly what the ROI is. But the reality is: you can measure it, but it does not build your brand in the same way that experiential marketing does." How does a CMO like Vivienne Long approach making the business case for experiential marketing? Find out in our bite-sized fireside, The Experience Exec. Read our favorite insights in our 10th edition of The Experience Exec newsletter!

Join us for an insightful episode of The Experience Exec series, presented by AnyRoad. This session, hosted by Daniel Yaffe, features Vivienne Long, Former CMO of REI Co-op. In this episode, Vivienne Long dives deep into her strategic approach to experiential marketing, sharing invaluable insights and experiences from her time at Starbucks and REI. She discusses: Guiding Decision-Making in Experiential Marketing: Vivienne highlights the importance of aligning experiential marketing with lifestyle and community-driven brands, drawing on best-in-class principles learned at leading companies. Making the Internal Case for Investment: Discover how experiential marketing creates relevance for audiences by communicating brand values in engaging contexts. Measuring Success Beyond Sales: Learn why experiential marketing's value lies in the quality of engagement and the power of storytelling. Learn effective measurement strategies, emphasizing the long-term benefits and network effects of scaling experiential marketing. Don't miss this opportunity to gain expert insights and practical advice on justifying investment in experiential marketing. Watch now to elevate your brand’s experiential marketing strategy!