We're excited to welcome Zayan K. to Team App Science! #TeamWorkMakesTheDreamWork #Advertising #CTV #DigitalMarketing
App Science®
Advertising Services
Los Angeles, California 3,401 followers
Analytics Powered by Human Behavior | A Sabio Holdings Company
About us
App Science® stands alone by taking a mobile-first approach to advanced cross-platform analytics with our proprietary Household Graph of 55MM validated CTV households – always reflecting the ever-evolving comprehensive consumer landscape. Powered by our Household Graph, App Science® ties the worlds of streaming together by providing advertisers with a single, agnostic platform to track, measure, and analyze media buys across multiple partners. With a mobile-first approach, our partners are not confined to the limited consumption patterns of CTV. Instead, more detailed behavioral and location data can be collected online and offline through the mobile devices, then tied to the matched CTV households through the App Science® Household Graph. App Science® creates synergy across partners to provide brands with a better understanding of how optimizations impact their entire campaign objectives and, ultimately, their bottom line: - Track/Manage Reach & Frequency - Eliminate Duplication - Discover New and Validate Current Audiences - Reinvest/Reallocate Ad Dollars - Monitor Campaigns in Real-Time - Explore Incremental Reach
- Website
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http://www.appscience.ai
External link for App Science®
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Measurement, Data Analytics, Audience Insights, Campaign Verification, CTV Data, Cross-Platform, Campaign Intelligence, Diverse Audiences, AI Analytics, Data Science, CTV Advertising, Advertising, Cross-Platform Measurement, Audience Measurement, Campaign Measurement, and Audience Validation
Locations
Employees at App Science®
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Josh Melick
Product Leader, Sales Driver, Founder, Mentor, Vertical SaaS Aficionado
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Aziz Rahimtoola
CEO/Co Founder Sabio(TSXV) Sabio is one of the fastest growing CTV/OTT technology and analytics providers in the U.S. Helping brands reach,engage…
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Ocean Fine
Senior Vice President of Sales at App Science, a Sabio Holdings company
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Amar Vakacharla
Director - Data & Analytics
Updates
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Wrapping up the week with a recap of our time at the Coalition for Innovative Media Measurement (CIMM) Summit in New York. 💡📊 Josh Melick, App Science®️ SVP of Product and Data, participated in a breakout session about advanced audience measurement approaches and analytics for diverse audiences alongside Caleb Mansfield, VP of Partner Success at Claritas, and Tameka Kee, Deputy Managing Director at CIMM. In his presentation, he highlighted: 1️⃣ The importance of capturing the diversity within ethnic and cultural groups 2️⃣ How App Science®️ uniquely measures diverse audiences at the language level 3️⃣ How this level of measurement enables performance and success in ad campaigns "Authenticity in media relies on our ability to reach, engage, and validate diverse audiences beyond surface-level attributes, recognizing that diversity is multifaceted and fluid.” 💬 #CIMMSummit #AudienceMeasurement #DataAnalytics #DiverseAudiences #NewYork
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Check out Helen L., App Science® EVP, on the latest episode of the Programmatic Digest podcast with Helene Parker! 🎙️ “Cultural diversity is not just a checkbox; it's a crucial component of truly effective marketing.” 💬 Helen shares insights from her 15+ years of experience and dives into key topics like data challenges, third-party measurement, cultural diversity in marketing, and App Science®’s unique device-first household graph that provides unmatched audience insights for the diverse market. 🎧 Listen on all podcast platforms or watch on YouTube! https://sabio.ws/4eUuVI2 #ProgrammaticAdvertising #DataInsights #Measurement #CTV
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Are you attending the Coalition for Innovative Media Measurement (CIMM) Summit in New York next week? Mark your calendars! 🗓️ On October 8th, our SVP of Product and Data, Josh Melick, will be there to delve further into measurement and analytics around diverse audiences. Josh will be joined by Caleb Mansfield, VP of Partner Success at Claritas, and Tameka Kee, Deputy Managing Director at CIMM, to share examples of advanced audience measurement approaches that provide granular, accurate, and representative insights. #DataAnalytics #Measurement #Advertising #AudienceInsights
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Wrapping up another amazing experience at the 2024 OTT.X Summit! 🚀 Last week, our very own Josh Melick, SVP of Product and Data, participated in a highly interactive panel about the future of AI in the CTV/OTT workflow, where he shared key insights on how AI is revolutionizing streaming media. App Science® is proud to be at the forefront of this shift, using AI to power our advanced data analytics that drive real results for brands, while maintaining proper ethical safeguards. We’re looking forward to seeing how AI continues to shape the future of streaming. 🌐 #OTTX #AI #StreamingMedia #DataScience #Innovation
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The 2024 OTT.X Summit is just days away! On September 26th, our very own Josh Melick, SVP of Product and Data, will take the stage in LA to dive into "AI for the OTT/CTV Workflow" alongside industry leaders. This panel will offer unique insights into how AI is shaping the future of streaming media—from content delivery to audience engagement—while also exploring how App Science® uses AI to enhance metrics and uphold proper ethical safeguards. Don’t miss your chance to connect with Josh and the App Science® team! We’re excited to share how we’re harnessing the power of AI to drive innovation in streaming data and analytics. Let’s shape the future together! 🔮 #OTTX #StreamingMedia #CTV #OTT #FutureOfData
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Find our SVP of Product and Data, Josh Melick, at the 2024 OTT.X Summit in LA on September 26th! He will be joining fellow leaders in media and tech for a riveting conversation around "AI for the OTT/CTV Workflow." Join us there to meet Josh and the rest of the App Science® team to learn more about how we're utilizing AI to power the future of data and analytics for streaming media. We hope to see you there! #OTTX #DataAnalytics #Streaming #Media #AI
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Today's landscape lacks measurement that understands diverse consumer behavior — so that's where we come in. App Science® provides in-depth audience insights to optimize your media strategy. Gain a clearer picture of your audience's viewing habits, POIs, and more. Ready to dive in? Request a demo: https://lnkd.in/g_aE3aKi
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We know the advertising landscape is constantly evolving, and so are the challenges. We're curious to know what you find to be the most challenging when it comes to advertising measurement. Did we forget anything? Let us know in the comments! #AdvertisingMeasurement #AudienceInsights #AdTech
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Advertisers! 📢 Ever struggled to fill the gaps in today’s measurement landscape? Our actionable campaign intelligence empowers brands and advertisers by validating targeting strategies, informing future optimizations, and providing deeper insights into audiences' media consumption behavior. Discover how App Science®️ addresses three common challenges below! https://lnkd.in/gXjMZds4 #Measurement #CrossPlatform #Challenges