AppsFlyer

It's that time of the year - The AppsFlyer Performance Index Edition 17 is LIVE! After a rough 2023, 2024 marked a return to growth for most media sources. App install ad spend increased 18% year-over-year, with 80% of the top 5 media sources and nearly 60% of the top 20 enjoying a rise in spend. But while similar gains were recorded on both platforms, the vertical front showed stark differences. Gaming apps only upped investment by 4%, but non-gaming apps enjoyed a significant 23% surge. To help you make smart budget decisions and enjoy the fruits of a recovering economy, we ranked 90 mobile media sources based on 13.5 billion non-organic installs of 35,000 apps, and 6.9 billion remarketing conversions from 3,800 apps during the first half of 2024. Check it out now: https://bit.ly/3NsM67M

While it's Halloween time, it's never a good time to scare your customers!🎃🧟

Change is a constant in the app landscape. And one particular change that might be keeping you awake at night is Google’s deprecation of Firebase Dynamic Links (FDL). To prepare you for summer 2025 and the inevitable change of your deep linking strategy, join our upcoming webinar, where we'll discuss five key considerations when replacing Firebase Dynamic Links. Register here: https://lnkd.in/dTYVwvQP

Happening this week! 🌐🎙️ Join Adam Smart and the Meta team to learn more about how to accelerate Q5 momentum: https://lnkd.in/d6a_XmzU

Data 🟰🛢️? We’ve been hearing about how data is the new oil for years now. But just like you can’t put crude oil into your car without refining it, the same is true of data. It needs to be treated carefully to maximize value and as the landscape evolves, so do the challenges marketers face. Specifically, sharing data between different companies is under heavy scrutiny making it harder and harder to get data from third parties. To help compensate for this, it is time to bring first-party data to new levels. Welcome to the marketer’s guide to first-party data: https://lnkd.in/dNTfpxHq

🌟We’re thrilled to be named a Leader in the Measurement and Optimization category of Snowflake’s 2025 Modern Marketing Data Stack!🌟 Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity: https://lnkd.in/gFDPevTf

Phone 🆚 TV? If you ask Gen Z, it's both! Together with TEAM LEWIS, we surveyed 1,000 US adults to understand how consumers engaged with live and streaming TV, how their mobile phone behaviors factored into their consumption, and ultimately what actions they took on their phones while, or after, watching TV advertisements. Check out what we found: https://lnkd.in/dQNf2HYg

Are you ready for #BlackFriday?🛒📈 With Black Friday 2024 right around the corner, mobile app marketers have a chance to build on the trends from 2023, a year that saw consumer spending take off thanks to the economic recovery and a big boost in user acquisition (UA). Here are 3 data points you should know: 💥 2022 Black Friday brought 48% more revenue on #Android compared to the rest of November. In 2023, it rose to 60%. For #iOS, it's steady at 70%. 🚀 Both Android and iOS saw significant YoY in-app purchase revenue growth, with the former leading with 31% and the latter with a 20% increase. 🗝️ Owned media is key. On Android, owned media drove 78% more revenue during Black Friday 2023 than in 2022. As you prepare for the holiday season, check out more Black Friday stats you must consider: https://lnkd.in/d6tpVUgu

Measurement AND privacy!🛡️📰 AppsFlyer GM Edik Mitelman, along with industry leaders at the IAB Tech Lab, collaboratively developed a new protocol for advertisers and publishers to securely share and measure conversion data without revealing user-specific details. This protocol will ensure a more measurable and secure industry standard, and it's now open for public comment. Learn more on MarTech Series: https://lnkd.in/d6YAXcYS

"You're so creative, you should work in marketing!"